Thursday, November 1, 2012

Bank 3.0

I would like to share with you the amazing concept of banking business model GLoSoMo (Global-Local, Social Mobile), I've just read.

Fidor Bank is the most truly innovative bank in the world.

For example, your interest rate directly related to how many "Likes" you have on Facebook. As much you "Liked", as much you have interest rate on your savings.

Or, to become a customer you need to register through the Facebook Connect, the nickname is also acceptable!

Also you can see all your accounts, including virtual "World of Warcraft Gold" etc. and get financing from their crowdfunding society.

Finally, the Fidor Bank's CEO Matthias Kroener noted that cost per sale was about 1 euro through FB in comparison with traditional bank's campaigns which costs 7 euro through Google.

By the way Fidor Bank has full banking license in Germany and no branches at all.


Click here to read a full text of the interview





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