“Enjyo” means many opinions were received (often critical and emotional) in the comments section of blog and trackbacks and It appears to have exceeded the limits of blog publishers can accommodate.
In order to promote new products and services, such as online shop, attention by performing daring behavior would call an emotional response and criticism attempts to convert to sales growth and improved visibility for free.
In recent cases, it is said that the cases of “ZOZO TOWN” (Please see click here for more information Kosugi-san's Blog) and “Utada Hikaru” are applicable to “Enjyo Marketing”.
In the case of Utada Hikaru that is one of the famous Japanese singer uploaded her PV of “Goodbye Happiness” to Youtube without permission of record company. And then, she was in trouble. In addition, one day, suddenly, the video was deleted by record company. This PV arouse customer interest at Youtube and “2tyanneru”. Number of viewing of this music has exceeded 11milion. I think it was kind of drama written and enacted by Utada Hikaru, but, this promotion entirely worked out as calculated because the advertisement expenditure of this song about this is perfectly free!!
1 comment:
Was it conducted deliberately?
Post a Comment