The future of marketing is personalisation

Marketing can be considered as the bridge to gap between customers and the manufacturers. We are now more and more customer -consensus and marketing campaign always put customers in the central part. Personalization or personalization (see spelling differences) is tailoring a consumer product, electronic or written medium to a user based on personal details or characteristics they provide. It is the simple ways to get - and not simply sustain the attention of potential buyers - but also make them want to chat about it. They understand about the product, buy it, and satisfy with it. That is what we are the marketer aiming at.

Let 's imagine when you go shopping the skin care, your information detailed might be: dry and dark skin so what type of skin care should you buy to fit you well? Yes you have to travel a long way to Jassco and ask for he help by speaking English to a Japanese sales women who could not speak English. You feel bored and tired.

In reverse, one famous company using peronalisation, they know about your skin type and they know what you need for winter with the dry skin, they will email you to offer the lastest products in help. You the customer only have to make a click and the quality products as you expect will be delivered to your door on the next day. Finally, you waste no time and effort to have the product you need. Yes, personalisation is great!!!

And personalisation is the nearest and the most effective way to bridge the customers and the suppliers. So for my own point of view the future of marketing will be viral marketing and especially personalisation.

Thuy UOng

Mini Laptops Now Available For Under ¥30,000

I think the future trend that will take eMarketing forward might be the emerging technology such as the smaller labtops which is now available for under ¥30,000. You might agree with me that the cheaper the product get the more people will use it!

So, what is the implication to consumers? I think consumers will be more empowered by the more affordable mobile technology. The mobile and pc industry will be less distinguishable. As a result, wireless technology will be required. Once the wireless network cover sizable area, small laptop can be used as mobile phone through skypes and other VoIP software. Then, we might the the erosion of mobile phones. On the other hands, mobile phone vendor may start to embed more pc power that will allow user to do many thing via mobile.

In conclusion, I think the mobile phone and pc will be the same thing. It will be more powerful and yet affordable for large majority of consumers. It will take eMarketing forward because consumers will be more on the move; thus, stores need to adapt their marketing strategy to capture the changing consumer behavior.

Ubiquitous Marketing

Talking on the future trends of eMarketing is not only talking about the technology evolution, but also talking about how the marketing itself would transform. Technology is going to be ubiquitous, so does marketing, like what Forrester named it as ubiquitous marketing: the art of connecting with consumers through emerging media, everywhere. 

Ubiquitous Marketing

http://www.forrester.com/Research/Document/0,7211,42090,00.html

Marketing everywhere will be complex since the power to reach consumers everywhere comes with responsibility, i.e. to be meaningful everywhere. As discussed in the article, the bottom line is that Ubiquitous Marketing must connect to consumers on the consumer’s “term and condition” so that the consumers would not be irritated. Three keys for the future marketing to keep consumers from tuning out.

1) Marketing will transform into service, which means that marketing would become a service-oriented and facilitates the consumer experience. It should always address the basic questions: what is the consumer looking for? What is their interests, and when? Detailed understanding of consumer needs is the critical centering point in defining the message and desired outcomes in Ubiquitous Marketing.

2) marketing synchronizes with the environment. The essence for marketing will be diversion and consideration instead of interruption to the consumer. The message would need to be relevant and to take into account what the consumer is doing.  The best and most relevant marketing will put both the message and the brand into context. 

3) marketing contributes to the consumer’s conversation. Marketing would be involve as an ongoing dialogue with consumers, with one media handing off to another.

The marketing mindset would shift from top-down to bottom-up, from communicating to a mass audience to connecting each consumer to the brand. The strategy must build the consumer’s connection by mapping marketing to the customer journey and purchase cycle.

After all, now and forever, a successful marketing is all about interacting with consumers at the right time, at the right place, with the right message.

- Another related article:

Interactive Marketing Channels To Watch, 2008

http://www.forrester.com/Research/Document/0,7211,45026,00.html

 

Social networking as the future trend of e-marketing

Social networking as we know is analyse social relationships in terms of nodes and ties. In the world of e-marketing, new business models are frequently introduced, and new trends have started to emerge. One such latest trend is social networking websites, many of which have attracted not only large number of users and visitors, but also online advertising companies to place their ads on the sites.Like facebook, myspace, they are not only let ppl to talk on it, they also comes with ads. I think most of us have facebook, did u guys ever clicked the ads on the facebook? do you think it is more useful for company to ads here not the searching engine? http://delphisltd.blogspot.com/2008/09/social-networks-still-rising.html
here is another person's idea about the social networking, and the graph he (she) show us, is to prove more and more ppl like to put ads on social networking websites.

Internet and DMS-Future trend for e-marketing

Date: Nov 27th, 2008

As the Internet becomes more pervasive and e-business extends further across industry models and customer access channels, it is expected that the use of database- driven Internet marketing will increase and will become increasingly sophisticated.
As integrated Internet/database marketing strategies become more commercially utilized, increased emphasis on innovative differentiation and “value-for-money” across the identified strategies is expected to emerge. The future success in e-marketing comes when online promotions and catalogues are delivered fully personalized to meet the needs of each individual customer.

For more detail please go through the following link.

http://encyclopedia.jrank.org/articles/pages/7582/Managerial-Recommendations.html

I personally believe that the time will come one day when the all the marketing and businesses will be done through mobile internet.

Regards,

Yasha

Future Trend of eMarketing - CSR

My idea of the future trend that would affect eMarketing is quite broad, but surely, it will affect every business in the future. CSR, or Corporate Social Responsibility, is becoming more and more important nowadays. It has always been perceived as a “Cost Center” before, just like customer service. However, as world is changing more and more dramatically nowadays, I believe CSR will become more and more vital as well. The main idea not just about how you can save the nature. It’s about how you can contribute to the society.

We all know very well what is the bottom line of doing business, of course, money and profitability (let’s take NPO out for a while). By believing so, there is always a kind of negative image or perception within all of us that in some way, the company is draining something out of me. It could be very direct like money or time, or it could be very indirect such as polluting nature or any other negative societal impact. This is why companies have to create CSR strategies that can reduce the negative perceptions away from stakeholder’s mind.

As I have said before, I strongly believe it’s not just going to affect eMarketing, but every business around the world. I also believe that CSR will slowly turning from “Cost Center” to “Profit Center” in this upcoming future. As the world is turning more to newer innovations and new hypes nowadays, many companies are also turning their attention to how can they contribute back to the society as well, rather than just complying with the normal obligations.

Further information about CSR: http://en.wikipedia.org/wiki/Corporate_social_responsibility

Upcoming e-marketing and your memory: The terrestrial avatar, a new world

Man vs. God, Information vs. Experience, Knowledge vs. Memory

Those unresolved questions led towards technological innovation. Today’s reality is digital media, digital convergence technology, 3G mobile, and internet based marketing. What about tomorrow? If BANG convergence takes the place of digital convergence, if 4G mobile limits your insight and dictates your life, what’s going to be happen in upcoming time?

Don’t worry, it’s your world, your experience would be the reality, knowledge will flow like water, your memory would be the powerful trading tools.

Can you imagine a world where Google rules e-world? It’s upcoming reality.

Lets imagine memory is the single trading themes in virtual world. Yes it’s our future e-marketing product even beyond the earth. You will be the sole agent with your memory.

To know and to see something click the below links:

http://www.youtube.com/watch?v=xj8ZadKgdC0

http://yuri.typepad.com/yuri_blog/2007/06/prometeus_media.html

http://www.youtube.com/watch?v=sQh1n2jJzC0

Customer Service Institute

dear classmates

Today we learn about Customer Support and Collaboration. It was very interesting and important topic. we may have experience as a customer or even an employee to an organization who establish customer service using traditional method or internet approach.

I also found the existence of Institute of Customer Service.

Institute of Customer Service (ICS) is the independent professional body for customer service.

Their mission is to lead customer service performance and professionalism.

They have members from organizations – from across the private, public and third sectors – and individuals. They help members learn from each other and offer wide-ranging support so they can continue to improve their customer service.

more information can be accesed at http://www.instituteofcustomerservice.com

cheers..

Alexa "wayback machine"

As mention in class about the capability of alexa.com to all us to view how web page looks like a few years back. I will use IUJ page as example and walk you through a few easy steps.

1. Go to http://www.alexa.com
2. On search area put iuj.ac.jp to search for the website --> you should get the site
3. Click on "Get Traffic Details"
4. Then you will see a lot of information about site. On the left navigator menu you can see section call "Wayback Machine: see how iuj.ac.jp looked in the past"
5. There you go, you can find how IUJ looks like in 1997 - It's kinda simple html page.

I also try with retired website ebay.co.jp and it works.

Customer service VS Sales force

As we all know, this issue normally occurs within a company with a strong retail basis. As what happened in my previous company, we have this kind of issue

Mainly derived from the difference of point of view by both parties :

1. Sales force are looking for loyalty from the customer to ease their long-term job (even if sometimes the necessary information for the following selling process is not complete, they just don't care with the excuse that it's not in their KPIs)
2. Customer service point of view, the more customer they have, the heavier their work will be (especially with the uncomplete data they get from the sales force regarding the customers information)

I am just wondering, last week when we were discussing about customer loyalty, whether customer loyalty can be achieved if you still have this kind of disputes within your company?

Please share what you think...

Personalization, customization, and customer loyalty in mobile platform

Watch and enjoy some coolest video, how mobile personalization, customization affecting our day to day life and making us loyal to mobile. No doubt mobile is now the integral part of our life.　Off course its blessing for us because it is already proved that “connectivity is productivity”.

http://www.youtube.com/watch?v=I-21iRn1H_4

http://www.youtube.com/watch?v=TNkptXKmNEQ&feature=related

http://www.youtube.com/watch?v=rg_Y7Yc6ci4

http://www.youtube.com/watch?v=W6D_BezHHTw

Why not product personalization?

Product personalization is a highly innovative solution that empowers your customers to design and build products online. Users select and combine options that utilize a wide range of rich media including text, images and sound to match their personal tastes, needs or vision. Product personalization creates a simple and cost-effective merchandising solution online that harnesses the power of custom manufacturing.

Let 's go to this site and find out the wonder thing inside.

http://www.brooksbrothers.com/selectshirts/selectshirts.tem

My people ,
I want to use this opportunity to inform you that friday is my birthday.
Please come with your birthday presents. Prof. am waiting for your gift.

My age now is 20 + X where X is even number , ???????????????/hahaaaaaaaa.

Well see you in class on friday.


We can keep our customer with these simple ways.

Number 6 is very important

6. Be NiceAlways be polite to your customers. Use the words Please, Thank You, and You’re Welcome. Be polite to your customers even if they are being irate to you. Always apologize to your customers should you make a mistake. Admit your mistakes quickly and make it up to them in a big way.

This is very important because people are emotional. Create a positive feeling to them.
I think with proper execution of number 6 , your customer will continue coming........ and also bring more people to your company.

6 Ways To Keep Your Online Customers

1. Stay In Touch
Stay in contact with customers on a regular basis. Offer them a free e-zine subscription. Ask customers if they want to be updated by e-mail when you make changes to your Web site. After every sale follow-up with the customer to see if they are satisfied with their purchase.

2. Friendly Web Site
Make it easy for your customers to navigate on your Web site. Have a “FAQ” page on your Web site to explainanything that might confuse your customers. Ask them to fill out an electronic survey to find out how to make your Web site more customer friendly.

3. Easy And Free Communication
Make it easy for your customers to contact you. Offer as many contact methods as possible. Allow customers to contact you by e-mail. Hyperlink your e-mail address so customers won’t have to type it. Offer toll free numbers for phone and fax contacts.

4. Teach Your Employees
Make sure employees know and use your customer service policy. Give your employees bonuses or incentives to practice excellent customer service. Tell employees to be flexible with each individual customer, each one has different concerns, needs and wants.

5. Impress Your Customer
Give your customers more than they expect. Send thank you gifts to lifetime customers. E-mail them online greeting cards on holidays or birthdays. Award bonuses or discounts to customers who make a big purchase.

6. Be Nice
Always be polite to your customers. Use the words Please, Thank You, and You’re Welcome. Be polite to your customers even if they are being irate to you. Always apologize to your customers should you make a mistake. Admit your mistakes quickly and make it up to them in a big way.

Can Customer loyalty be bought?

Dear friends,

As we know that customer loyalty is the practice of finding, attracting and retaining the customers who regularly purchase. Customer loyalty is not customer satisfaction. Software, card programs and loyalty schemes are the tools of customer loyalty but they are not the essence. Now here the question arises that can customer loyalty be bought? No, it can’t be bought. To build loyalty, you must earn it.

There are many ways to earn customers loyalty for the business. To find the 8 simplest ways please go through the following sites.

http://sbinformation.about.com/od/advertisingpr/a/customerloyalty.htm

Regards,

Yasha

Combine your loyalty card into one?

When Prof. Sugai showed how many loyalty card he has, I ask myself "What the hack he is doing? Is it really cool to have many loyalty card? why can't he just carry one card for all loyalty program?" - Well, the method explained at eHow gives some small tips. The service on this site allows you to enter barcode from your loyalty card then print out the new card with those barcodes. Simple but smart solution, I think.

Nonetheless, I don't know if you guys know about other tools/solution that help consumer combine many cards into one?

Personalization: Future Internet Experience?

I found some articels talk about the future of internet and how personalization will play in the figure. Some articles discussed that web 3.0 (http://en.wikipedia.org/wiki/Web_3.0), would be all about personalisation. 

http://www.readwriteweb.com/archives/web_30_is_it_about_personalization.php

http://www.guardian.co.uk/media/2008/feb/04/web20?gusrc=rss&feed=media

I am not sure with that, but with a right implementation personalization is a great concept for people to experience the internet in a very different way in the near future. We could imagine that when the future internet becoming ubiquitous with personalization features, internet would recommend people about information they exactly needed right away, and tell them how or where to get it. Thus in such internet experience, information comes to people. An interesting observation on how internet evolves would be:

Web 1.0 : where people was looking for a centralized information

Web 2.0 : where people is sharing a scatered/distributed information

Web 3.0 : where people will be looked by information on anything related, anywhere, anytime

On another hand, as discussed in the following article,

http://community.zdnet.co.uk/blog/0,1000000567,10007196o-2000458459b,00.htm

privacy and security is still the most stressful area to be extremely carefully managed so people will not see such ubiquity internet as a threat to their personal life, but instead as a great experience that help their life better. One book that talk about such privacy management is as follow. 

http://www.nowpossible.com/mip.htm

It discusses and give insights on some questions: At what point do personalization and privacy clash? Who owns personal information? To what extent should technology be constrained by social factors?

Web 3.0 is expected to be “matured” starting in couple years to come… so lets see what’s happening then…..  

Consumer Loyalty Program-BonusLink

Hi all!

BonusLink become Malaysia's favourite consumer rewards programme which was launced in January 1998 .Today, nearly two-thirds of Malaysian urban households see real value in BonusLink.

I also have one for this Bonus Link card. But, the time I want to redeem of Bonuslink points with a gifts , I always missed it..because the accummulated points is already expired. So .. I need to accummulate the points again and again.

However, I think it is a very good consumer loyalty program . For information, Bonuslink.com.my has a traffic rank of: 83,09599 (15th Nov 2008 data)

Bonuslink.com.my users come from these countries:
Malaysia97.2%
United States1.4%
Singapore0.6%
Hong Kong0.2%
Other countries0.5%

Just to share something....
Cheers! Yanti

Loyalty Marketing

I read from wikipedia regarding Loyalty marketing. It is an approach where company focuses on growing and retaining existing customers through incentives.

According to Fred Reichheld, who wrote the book The Loyalty Effect (1996), Loyalty Rules! (2001) there is a strong link between customer loyalty marketing and customer referral.I will look for this book later.

To the general public including me, many airline miles programs, hotel frequent guest programs, shopping reward point and credit card incentive programs are the most visible customer loyalty marketing programs.

In my home country there is customer loyalty program named RealReward, It’s an exciting program that rewards us with Real Points for simply shop at any of their participating merchants. We can then redeem these accumulated Real points for an incredible array of exciting rewards. These rewards are FREE for just doing your usual daily shopping. http://www.realrewards.com.my

I think our “Baiten” school shop should also come with this kind of customer loyalty program.

Personalisation and future e-marketing

PERSONALIZATION

Simply put, personalization is getting the right message, with the right content, to the right person, at the right time and using the right medium. This is where the power of e-marketing really sparkles. When you have permission and have developed a best-of-breed privacy policy and follow it, your targets will hold your brand in high regard and will be very comfortable with you marketing to them. How do you get the best results out of this relationship?

Personalization will be the key in future e-marketing. The average online consumer has seen good and bad examples of websites and email marketing efforts. All are familiar with, and typically dislike SPAM. They have disregarded the vast majority of banner ads and interstitials (pop-ups) that have been pushed to them. Overall, your targets know what they like and don't like!

A proper database and data acquisition strategy will allow you to know exactly what each person likes, what they want out of a relationship with you, how they want it, and when they want it. Web-based surveys are a great way to learn what customers, prospects and your channel want, how they want it and how often. With a proper e-marketing strategy that integrates online efforts with offline executions and personalization - optimizing individual relationships is within reach.

Personalization will be key to keeping permission over the long haul. In e-marketing the power is with the individual not the marketer. Any person can choose whether they visit your website - or not! They can choose to give you permission to send email to them - or not. They can choose to click on your banner ads - or not. If you cannot consistently provide value to each individual that you have a marketing relationship with, and do so at every touchpoint, you will quickly lose their interest…and their permission.

Neiman Marcus

i found the prof.sugai mentioned " neiman marcus" in the last class, http://www.neimanmarcus.com/
this is one of my favorite online shopping websites, as prof. suagai said in class, ppl always forgot to read the Security & Privacy before they shopping online, definitely i never read this part before, today i tried to ready the security and privacy of this website, i found they mentioned a lot, including the "cookies" and " Web Beacons", and how they use them. and u will suprise they share ur information not only this web, and also the third parties..that's why i conflicted myself, one side i donot want to ppl to know my private information, another side online shopping is very convenience (specially in IUJ area),maybe that's why there are still
25% donot want to buy products online.

My People,

The cold is coming. I need PA to wake me up in the morning. I am sleeping too much these days. Thats by the way.

I have some site for guide for website construction. Please when you are constructing your website , make simple. Go to the point. Don't make it complex.

See you.
http://www.how-to-build-websites.com

http://www.jessett.com/
http://www.webwizguide.com/kb/website_design/default.asp
http://www.thesitewizard.com/gettingstarted/mozillacomposer1.shtml
http://webdesign.about.com/
http://www.interspire.com/templates/
http://www.webpagesthatsuck.com/
http://www.oswd.org/

Do you want this kind of personalization?

The scene from "Minority report" shows how stores might try to give you personalized information /advertisement. However, it looks so scary to me because everywhere you go you are watched! I think personalization should have some limit or there will be no privacy left on earth.

So, how much privacy are you willing to scarified for personalized services? should the eyes scan like above or DNA authentication be allowed?

Personalization and Customization

Hi all...

We have learned about the Web Personalization and Customization last Monday lecture. I thought there are simillar but there have totally different approach.
I have searched in the internet what is the main idea for this two terms.

Web pages are personalized based on the interests of an individual.
Personalization implies that the changes are based on implicit data, such as items purchased or pages viewed.

The term customization is used instead when the site only uses explicit data such as ratings or preferences.

On an intranet or B2E Enterprise Web portals, personalization is often based on user attributes such as department, functional area, or role. The term customization in this context refers to the ability of users to modify the page layout or specify what content should be displayed.

Correct me if I am wrong ..

Cheers! Yanti

Cross sell in insurance

Just want to share my story back when I was working with AIG. Actually AIG Indonesia just started to cross sell many of its products in mid 2007; however it becomes a successful program not so long after implemented. Many existing clients bought many different insurance policies which previously they don't realize the importance

Behind this success story there are a lot of hard works of market research of knowing what our clients’ need. We don’t want to scare the clients or make them angry by selling the product that they don’t need, right? We also realized that our clients or customers in general, are smart people that usually did research of their own hence the additional products offered to them should be in-line with the research. AIG did it by breaking down each of client’s business into small details and try to open communication door as widely as possible (with clients and also between employees).
AIG also conducted regular product training for its employee. This also supports the success of cross-selling in terms of product knowledge. Hence we would know the appropriate products for certain type of clients.

As a conclusion, knowing your product and your client is success key for cross selling and another important point is to manage effective communication with co-workers to search for opportunities and with clients to change it into money.

Cookies and HTTP cookies

Today we have learned cookies which is part of our lecture. Let me put some ideas to distinguish between cookies and HTTP cookies Cookies are most commonly baked until crisp or just long enough that they remain soft, but some kinds of cookies are not baked at all. Cookies are made in a wide variety of styles, using an array of ingredients including sugars, spices, chocolate, butter, peanut butter or dried fruits. The softness of the cookie may depend on how long it is baked. BUT

HTTP cookies, more commonly referred to as Web cookies, tracking cookies or just cookies, are parcels of text sent by a server to a Web client (usually a browser) and then sent back unchanged by the client each time it accesses that server.Because they can be used for tracking browsing behavior, cookies have been of concern for Internet privacy. As a result, they have been subject to legislation in various countries such as the United States, as well as the European Union. Cookies have also been criticized because the identification of users they provide is not always accurate and because they could potentially be a target of network attackers. Some alternatives to cookies exist, but each has its own uses, advantages, and drawbacks.

Social Networking Ads

Myspace has started targeting its individuals and small business segments using its new platform MyAds.

Placing an ad comprises of “a few easy steps”:

1. Sign-up on advertise.myspace.com
2. Create a display ad using the MyAds Builder Tool
3. Select a variable ad spend anywhere from $25 to $10,000
4. HyperTarget to customers (based on self-expressed interests available on MySpace profiles, along with age, sex and geographical location)
5. Measure ad performance with MyAds analytics reporting

The end result, says MySpace, is to democratize online advertising. Or to borrow another phrase from the Web 2.0 bible, the company is attempting to monetize the Long Tail.

Personally, I think many people might find this intrusive or barely working. I see small google-ish ads on the side everytime but never once have i clicked on it. I think GoogleAds has more specific results compared to MyAds and Facebook Ads.

Read the full story here

Interested Case Study BUT

Dear friends,

I would like to share my experience in case study.
All case assignments are quite interesting and they all are related to the real world marketing issues. Isn't it? But they are rather complex and they have included so many different data. There is no way to go over them. We have to deal with such kind of data for our analysis and report.
In bankinter case, there are 11 Exhibits which have given different information and numbers from various point of view. Moreover, they are main sources for our answers. When I considered for answers, I was confused what data should be taken out, how to relate to answer and how to calculate. At first, I thought most of the numbers are related to answer. However, if I tell about all numbers, the report might be so long . If not, it will not be enough I think. And I don't know whether my answer may correct or not. Upon that, I took so many hours dealing with such kind of things. The main difficulty for me is that I could not relate the number to the answer correctly and my considerations were so scattered. But, I had to type the report as I thought. But it was different from Professor's answer in somehow. Phew! how difficult the case you know. Anyway, I have to learn more to be familiar with numbers because I have to deal with numbers in the real world by any means. There might not have ways to avoid them. But........

Obama victory and marketing campaign

Iam not the one who take interest in politic but watching television those day make me impressed alot with the victory of Barack Obama vs John Mc Cain. To me, I prefer the Democrats to win because they may be able to bring about peace to everycountry. From my point of view the war in Iraq or in Afganistan might not have happened if it was the Democrats president.
But far from it, today I ve read a very interesting article written by Sagea Lewis an marketing expert to tell us one part of the reason why John Mc Cain failed because of his internet marketing campaign and we can understand some from it.

The article showed that Barack Obama won over John McCain when it came to links. Yahoo Site Explorer shows nearly 2 million links to www.barackobama.com, but just over 900,000 links to www.johnmccain.com.

Does Internet play an importance role in Barach Obama victory? the answer is Yes

From the first time Obama's Web site was built for interaction and community, Obama was leading the social media revolution by having a larger Internet presence and a more energized base. One of the most visionary, forward-thinking actions of Obama's campaign was hiring Chris Hughes, the co-founder of Facebook, to act as coordinator of online organizing within the Obama presidential campaign on My.BarackObama.com, the campaign's online social networking Web site.

Ultimately, they built a link strategy right into the core of their online strategy. Granted, they wouldn't have classified it as a link building campaign -- it was a social networking campaign. However, links are a direct product of a successful Web site.

They didn't say, "Now that we have a Web site, why don't we give people a place to participate?" Instead, they said, "How can we make a Web site that continually energizes our supporters and becomes a major resource online?"

What this means to you?

Does your business or organization revolve around an issue people feel strongly about? GM's Fastlane blog has 140,112 links pointing to it. GM and the entire American auto industry is extremely interesting right now.

If your business is remarkably unremarkable, consider featuring an important aspect of your life- a charity, a social group, or a hobby.

Don't start a link campaign after your Web site is completed. It should be built into the very design and fabric of the Web site.

The next time you redesign your website, ask your designer at one of the first meetings about a strategy for attracting people to link to your site. You'll have a significantly easier time building links this way rather than asking how you'll get links to your site after it's completed.

And in the end it's life or death. One campaign wins and one campaign loses. We can all learn a great deal by studying presidential politics.

Thuy Uong

My people,
How was the open day? I didn't know that E-Business has a lot of talent. We need release some Album soon. well, Last lecture is really nice. I am looking for a day where you don't need to carry your wollet around. At a time, when you forget your ATM card, you can use ur phone to collect money from ATM. For this to work well , we have to think , on how to lower the price of phone set. Mobile plat form we be very good for financial innovation.

Have a nice week.


Rowland

Affiliation

Good morning guys,

I just finish struggling with Bankinter Case.
In terms of affiliation, this case was very profound for me.

I usually visit Yahoo auction for find some items. A few days ago, I'm finding Katana(Japanese sword) for Iaido-club. When I was digging the auction, some Katana shops appeared.
You know, this market is quite nitch; therefore, for almost of all people, this kind of information is just like garbage. So, it is important to decide what kinds of companies or categories we should collaborate with appropriate organizations.

My works to do are done.
I go bed. Good night. I wish today is your good day;)

IBoX and Downloadbox Explanation

"IBox" is an inexpensive hard-disk plugged to the internet-its kind of a set box like your fixed telephone set that sits at your home. For IBox to work it must be plugged to the internet and ofcourse,the power connection.The complete function of "IBoX" could be fully utilised through www.downloadbox.com over the internet. At www.downloadbox.com site there is three types of content for purchase: Movies, PC software and PC Games. All purchased contents are remotely stored at IBoX, which is most probably located in your home.

Before building this simple idea:
Our core idea was- downloading of contents should be location independant, which means downloaded contents does not necessarily require the usage of computer physical resources being used rather every contents are routed to "IBoX", which is an inexpensive hard disk plugged to the internet. White collar men basically could access multimedia contents over the internet and yet not take any download space at their office desktop PC. Purchased downloaded contents are automatically routed to the "IBoX" through some IP address to machine address translation, which is done at the background by www.downloadbox.com

"IBoX" users usually access their user profile with their username and password in order to get access to their personalized "IBoX" user profile over the internet(It's like logging in to your hotmail or gmail). On the user profile they are offered easy to use web user interface to make content purchase of movies, PC games and PC softwares.

Upon COMPLETION of the purchase cycle, the download is initiated at their IBoX. The white collar people(our target customer segment) could simply close their internet browser and leave for home.
At home he could access his previous/recent purchased contents by plugging the "IBoX" to his home desktop PC via USB cable.

Our Value Propostion: 1) Saves time for the white collar people by trimming down the search and download hassle.
2) Download is location independant. It is accessible via Downloadbox.com with your cell phone or any desktop PC located elsewhere.

Our sticky line: ENTERTAINMENT and Work should not come in the way.

Air-powered car in 2011: The future of car?

http://finance.yahoo.com/family-home/article/106040/Air-Cars:-A-New-Wind-for-America%27s-Roads

The increasingly cost of gas has expedited development of new concepts of car in the near future, such as the one in the article above . A new carmaker in the US has built an air-powered car, which is planned to be mass marketed in just about two years later from now.

Car with an alternative power source is not new in this world, however, almost none of them are cheap and going to be mass marketed so far. The value propositon that the carmaker has in this case is, first, they offers great design where user can customize it. Second, the price is expected to be cheap where low-end user can afford it (like in India where Tata has already right to make for the huge Indian market). Third, they are coming in the right time. It is likely that there will be new laws to be enacted in a few years that will limit carbon dioxide emissions and force automakers to develop ultra-high mileage cars and those that emit minuscule amounts of or no gases linked with global warming. Fourth, the relatively high cost of gas has expedited the air car's development.

Lets see what will happen then... I guess I'm interested to by one later on :-D

IBoX and Downloadbox.com

Click to see the video http://www.youtube.com/watch?v=ffPAfUbOF-k

Dear IUJers,

Global Entrepreneurship Week http://www.unleashingideas.org/ on Nov 17-23, 2008 in Tokyo, Japan.

Global Entrepreneurship Week Japan is hosting a 90+ second "Elevator Pitch" preliminary round video contest on youtube. We (Devang, Gupta and Larry) have participated the competition and now seek your voluntary assistance to promote our entrepreneurial ideas.


Please check out the Global Entrepreneurship Week Japan (GEWJ)"Elevator Pitch" competition video at the following URL http://jp.youtube.com/watch?v=ffPAfUbOF-k

After watching the video we urge all IUJers to put their positive comments on to the links not only to promote us but also for our university. We have put in a lot of effort on this Business pitch idea; this means a lot to us.

Our core "Business pitch" is: I Box and Downloadbox.com

IBoX- An inexpensive hard disk plugged to the internet

Downloadbox.com- A one-stop multimedia content platform, where IBox users could make purchase and download contents to their "IBoX". The "IBoX' could be located anywhere.

Function of "IBoX"- Stores purchased media contents from www.downloadbox.com. It could be remotely accessed with your "IBoX' username and password either on mobile phone or PC.擨BoX" users could access their contents on PC computers via USB 2.0.

WWW.Downloadbox.com- A one stop multimedia content platform where partner content/data providers share their databases and these are fed to "IBoX" web user profile. "IBoX" users would be able to purchase High-definition movies, PC application software and PC games where ever they may be located. All contents are automatically stored remotely in their personal "IBoX".

Our Value Proposition: Saving valuable time and therefore hassle for the Japanese salary men.
High Quality Download should be location independent


Words from Devang, Gupta, and Larry:

Right from the beginning of our journey (more than a week ago) IBoX and downloadbox.com site made us gradually believe and instill conviction that this product does solve the download hassle for Japanese white collar people. If you feel that this business idea is connecting your live or somehow passing a clear message then please post your valuable comment on our link.

Please do not let this idea go down the drain....promote it!!!


Yours
IUJ Students and Classmate.

LED Wireless System and its implication on marketing

DoCoMo, Others To Develop LED Wireless System

This article reminds me of two issues discussed in class. (1) Strategic partnership (2) eMarketing medium.

(1) The goal of this project is to allow data to be sent through the power lines, and would be converted by the modified LED device into a form of visible light. To enable such communication, DoCoMo and KDDI (telecom network) team up with TEPCO for the power grid, Panasonic for device technology, and IrDA as light receiver technology. We can see here that each partner has their core competency that can compliment each other. Thus, when considering partnership either for strategic partnership or affiliate partnership, we should ensure that companies in portfolio have core competency that compliment our weaknesses.

(2) eMarketing medium. I think the implication of this technology will improve the way advertiser communicate with consumer. Currently, ads and other information flow to consumers through mobile operator centric environment. This means that marketers are much relied on the like of DoCoMo, KDDI, or softbank that consumers are somehow limit to that range. However, if the LED Wireless system succeed, marketer could now breakdown to operator barrier and reduce advertising cost while be able to reach wider number of potential consumers.

Advertising Venture Google-Yahoo! : dropped !!!

Maybe some of us know about the advertising venture between Google and Yahoo! The two strongest players in search engine. Basically if Yahoo could put its ads in Google's page and vice versa.
Apparently the deal was dropped just recently because Google does not want to accept conditions the US government may require to avoid harm to competition in the online ads market. I personally feel 'glad' that this deal was dropped or at least delayed because this could bring an unhealthy competition in the search-engine-based internet advertising. With such ability, the cost for putting your ads would likely to be very high and there would be no healthy competition because combining this two search engine will result in major major market share.
Well, conducting advertising venture like this is difficult, even more difficult if two companies will do a joint ventures since they have to think through every aspects. I most likely agree with Azizah that doing things small scale is easier than major scale.

FYI, this case is getting interesting since Microsoft would be also in the picture because early this year Yahoo! turned down Microsoft's USD 47Bio offer and of course Microsoft was intending to be a major competitor for Google by buying Yahoo!

Hei Rowland i do agree your comment on co-marketing concept and partnership. Here i raise my opinion what i have understood and found (im not raise my case SO any objection overruled hehehhe) . My fellow friends I feel that there are several advantages may obtained from both(co-marketing and partnership) such as :

1. Collaboration.
2. tax advantages
   
3. flexibility
4. acquisition of capital
5. and of course law uniform BUT i think we should consider the drawback also.....

while collaborating with partners can be great advantage for small scale business but sooner or later conflict with partner may occur in big decision making. When one partner signs a contract, each of the other partners is legally bound to fulfill it, or another word is authority of partner . other disadvantages are limitations on transfer of ownership and unlimited liability.
Anyway, choosing a partner is one of important elements before forming partnership...

Just an opinion....correct me if im wrong hehehhehe