Maybe some of us know about the advertising venture between Google and Yahoo! The two strongest players in search engine. Basically if Yahoo could put its ads in Google's page and vice versa.
Apparently the deal was dropped just recently because Google does not want to accept conditions the US government may require to avoid harm to competition in the online ads market. I personally feel 'glad' that this deal was dropped or at least delayed because this could bring an unhealthy competition in the search-engine-based internet advertising. With such ability, the cost for putting your ads would likely to be very high and there would be no healthy competition because combining this two search engine will result in major major market share.
Well, conducting advertising venture like this is difficult, even more difficult if two companies will do a joint ventures since they have to think through every aspects. I most likely agree with Azizah that doing things small scale is easier than major scale.
FYI, this case is getting interesting since Microsoft would be also in the picture because early this year Yahoo! turned down Microsoft's USD 47Bio offer and of course Microsoft was intending to be a major competitor for Google by buying Yahoo!
No comments:
Post a Comment