Hi all...
We have learned about the Web Personalization and Customization last Monday lecture. I thought there are simillar but there have totally different approach.
I have searched in the internet what is the main idea for this two terms.
Web pages are personalized based on the interests of an individual.
Personalization implies that the changes are based on implicit data, such as items purchased or pages viewed.
The term customization is used instead when the site only uses explicit data such as ratings or preferences.
On an intranet or B2E Enterprise Web portals, personalization is often based on user attributes such as department, functional area, or role. The term customization in this context refers to the ability of users to modify the page layout or specify what content should be displayed.
Correct me if I am wrong ..
Cheers! Yanti
3 comments:
Hi Yanti,
I agree with your opinion.
Each of my company's employees also has own portal page on the intranet. We can share general and business info, some official documents or welfare programs.
And, we customize the portal pages depend on our preference or job family(engineer, sales and etc..)
I also agree with your opinion. But I was going through one article that specifies what we need to keep in mind in order to prevent all our effort from going in vain. As you will agree Personalization is not a Technology but a Marketing Strategy and so it has to be devised carefully...I would like you to go through the following an excerpt from "Personalization is not Technology: Using Web Personalization to Promote your Business Goal", by Christian Ricci on 2004/01/12 ref: http://www.boxesandarrows.com/view/personalization_is_not_technology_using_web_personalization_to_promote_your_business_goal
Personalization initiatives die on the white board. It can seem a daunting task when development teams gather to consider technical and business requirements (such as changes to architecture, user profile storage and analysis, and content management). Analysis paralysis kills personalization projects early and often because teams overreach.
So what’s the key to successfully implementing personalization initiatives? Start small and pick achievable goals that integrate well into your existing presentation framework. Think of personalization as a way to enable your business plan. Over time, with successful implementations, it can become an enabling technology; a component of your overall marketing strategy, your communication message, even branding.
However, in order to accomplish any level of personalization, whether it’s for your internet, intranet, or extranet site, you need:
A high-level driver, owner, and/or sponsor
This should be someone in management, executive management, or at the C-level who has ownership of the “bottom-line” results.
Measurable business goals
Your personalization initiatives must be measured against practical and relevant business metrics.
Long-term commitment
This is an iterative process; some phases will be very successful, others will be less so.
Most importantly, keep the process simple. Stay focused on the business goals, tackle manageable projects, measure the success or failure of your changes, and learn from your mistakes.
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