DoCoMo, Others To Develop LED Wireless System
This article reminds me of two issues discussed in class. (1) Strategic partnership (2) eMarketing medium.
(1) The goal of this project is to allow data to be sent through the power lines, and would be converted by the modified LED device into a form of visible light. To enable such communication, DoCoMo and KDDI (telecom network) team up with TEPCO for the power grid, Panasonic for device technology, and IrDA as light receiver technology. We can see here that each partner has their core competency that can compliment each other. Thus, when considering partnership either for strategic partnership or affiliate partnership, we should ensure that companies in portfolio have core competency that compliment our weaknesses.
(2) eMarketing medium. I think the implication of this technology will improve the way advertiser communicate with consumer. Currently, ads and other information flow to consumers through mobile operator centric environment. This means that marketers are much relied on the like of DoCoMo, KDDI, or softbank that consumers are somehow limit to that range. However, if the LED Wireless system succeed, marketer could now breakdown to operator barrier and reduce advertising cost while be able to reach wider number of potential consumers.
2 comments:
First of all, this is a very interesting new. To be honest, I'm still clueless which direction the cell phone advertisement will be going, but I believe this will be very beneficial to the end users.
Although it sounds like it's going to be one hell of a spam-flooding once that technology is fully implemented, but I'm quite sure they will come up with some systems of filtering (or not? Am I too optimistic?). If it really DID implemented properly, I hope it's another big step in mobile advertising. The ads could get more interactive or creative due to lower cost. Furthermore, the domination of mobile operator could be reduced significantly. I'm not sure whether this is a good news for DoCoMo and the likes or not, but since they're partnering for this project already then I believe they already have some great plans behind.
Shanin, You made a good point on spamming. Hopefully there will be some sort of control that can be put in place before consumers' privacy is intruded. Until they actually launch it, we never know what kind of privacy intrusion will arrive with the new technology.
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