Mail Magazine from Obata-san

I received Obata-Shuzo's Mail Magazine just today, and Obata-san mentions our eMarketing presentation in the Mail Magazine. I'm sorry for such a late posting, but wanted to share my translation of Obata-san's comment with you.

---
December 14 last week, I went to International University of Japan in Urasa and listened to students' presentations.
35 graduate students from about 20 countries made 6 groups and presented Sake marketing plans in foreign markets. Listening to a great deal of wonderful ideas from international students, I felt the 3 hours passed so quickly.
This course will continue until early summer next year. I'm looking forward to seeing how Niigata Sake industry will be developed from different countries' point of view!
---

I'm glad Obata-san liked our presentations.

Thank you Professor Sugai, and everyone!
Have a happy holiday!

Thank you!

Dear eMarketers,

I just wanted to thank you for making such great efforts on this year's blog. I'm very impressed with what you were able to post here. Please enjoy the holidays and I look forward to seeing you all after the New Year.

8 Interesting Things About Marketing & Social Media In Russia

This blog is interesting. It has a lot of foot
note that we can reference.You can read
here

Top 10 Semantic Web Products of 2009

2009 has seen a lot of Semantic Web and structured data activity. Much of it has been driven by Linked Data, a W3C project which gained momentum this year. According to Sir Tim Berners-Lee, the inventor of the Web, Linked Data is a sea change akin to the invention of the WWW itself. We've gone from a Web of documents to a Web of data.

http://www.readwriteweb.com/archives/top_10_semantic_web_products_of_2009.php

Facebook change gives users more privacy controls

Face book continuosly working for privacy controls.
read more

The Mobile device will be the world's primary connection tool to the internet in 2020

I am going to post this video, please watch this video, it will give you some useful information..

fractal Marketing- Business Model or our future

Hi emarketer friends, here i am going to post some information.

Consumer behavior changes-Web communities

According to my previous post, now consumer purchasing decision is affected by three groups of influencers: Key influencers (their own blogs, twitter following...); Social influencers and known peer influencers (family members, close friends...).

Seeing the leading websites, we also know the power of influencers in the customers' decision. In the Rubicon Consulting Inc.'s report, leading websites are Google (52%), Yahoo (22%), Youtube (19%), Wikipedia (18%), Facebook (17%), eBay (16%), Mapquest (14%), Amazon (13%), MySpace (12%), Craigslist (10%). There are five major types of communities: proximity; purpose; passion; practice; providence. The report will give us the general pictures of customers acting on web communities: posting; discussion; web reviews impact; impact on product categories purchasing decision....

On semantic web

A short tutorial on what semantic web is what it could mean for us. Not a flashy or sophisticated video but very informative :)

google.co.jp vs. yahoo.co.jp

Here I tried to answer to the question "why I think the Google search surpasses the Yahoo search". Would really appreciate your comments.

Best practice in Mongolia

Mongolia is one of the world’s lowest population density nations – less than 1 person per square km in most areas. But the number of mobile phone users are increasing sharply and giving convenient communication opportunity for 2.7 million Mongolians.

According to the XacBank of Mongolia’s research, there are 1.9 million mobile subscribers in Mongolia and the bank has implemented the project to deliver banking services through mobile phones and other ICT to low-income, underbanked population in remote rural areas throughout the country. This service is called AMAR which means easy. Former CEO of this bank stated that “Leapfrogging access to finance challenges with mobile phones” in 2007.

Koprol - Indonesia Social Media Networking

In Indonesia social media networkings will still have the first place for the internet users. From Friendster to the latest trend in Indonesia Facebook and Twitter. Koprol is the first Indonesia social media networking and still in development, but maybe for the next 3-5 years it will become one of the best Indonesia social media. Koprol has users most of them are student and young people. Koprol provides information about places where you can find your friend in the same area or nearby. It's depend on the user when they checkin in a certain place they can search and share with friends. Koprol connected with other social media like Facebook, Yahoo, Gmail, Twitter, and FireEagle that make user easier to sign up and share.

Mobile Marketing & Advertising Futures

This time, I am posting a presentation about Mobile Marketing & Advertising Future. It was on the slide share.

Regarding this presentation, advertising will follow audience from TV, radio, print to mobile (web) and mobile is viewed as the most innovative and personnel media channel compared to all traditional and digital channel.

http://www.slideshare.net/gleonhard/mobile-marketing-advertising-futures-data-is-the-new-oil

Future trend on internet

Social networking websites such as Facebook, Twitter Video/Picts sharing websites like Youtube, FlickrBut will they be still the trends in future ?.

In the future, there will be a new concept for that; classifieds search engine, because of the fact that more than half of the searches conducted on search engines such as Google, Yahoo and Bing aim to find the right website to gain access to a certain classified ad posted on the internet

It should be used as classifieds search engine and ad search engine as people from all around the world begin to use the site to post their ads and its database should be the largest one on the internet. Just think about it !

It will have many unique functions providing the site to be the unique one not only in classifieds websites also in all websites.

WoM marketing segment

The fastest-growing segment of marketing is "Word-of-Mouth" (WoM), which includes of the254$ billion marketing services sector of the media industry,branded entertainment,
direct marketing, relation marketing.
WoM markeintg grew almost 5 times faster than the overall marketing services sector
and more than 6 times faster than overall media industry and GDP.

WoM marketing is an alternative marketing strategy supported by research and technology
that ecourages consumers to dialogue about products and services.

RFID: The Future by IBM

One more time, Technology makes us dreaming.

Have a look of IBM vision of the future.

http://www.youtube.com/watch?v=eob532iEpqk

One World Government RFID

Is it a future trends of e-marketing?data mining
for customers are more wider in business world
and Marketers try to collect the personal data of
consumersfor manyways.Following documentary
series show the collection  of personal information,
legal problems for abusing personal data ,and
future trends. the legal suit occurred  between
a customer and car rental company which
collected the custoemrsmovement by using
GPS will become coomon problemsbetween
customers and business firms.
This is the part one of this series.

Excellent Posts + Apple's Knowledge Navigator

First, I just want to congratulate all of you on the amazing posts you've been making. I'm learning a lot by reading and watching what you're posting.

Second, I wanted to show you something related to mobile agents that you may find interesting:

Free Local Marketing

Internet marketing best practice cost should be lower than traditional marketing. However, today small business can marketing their business using internet freely, because they can use Google internet marketing service which is called"Local Business Center"and this service is free. This service is best practice for small companies like a restaurant, DVD rental, cafe shop, music shop, etc.

Vodafone Machine to Machine Smart Services

Hi everyone,
It is a kind of mobile agents that assist you.


www.youtube.com/watch?v=ujk1cprLpD8

Mobile fights poverty: A cell phone is a cow

Here is the speech from Iqbal Quadir who quit his banker job in NY to start a mobile phone operator connecting 80 million rural Bangladeshi and become a champion of bottom-up development. In this presentation he explains that mobile is essential to the future development of countries in poverty.

Feilca technology will break in Europe.

Although NTT docomo have tried to introduce Felica technology which is kind of Near Field Communication(NFC) to the world in several years, it has not been penetrated into the other country.Today, I found one article with regarding to NFC technology in the Europe.

Now many firms in mobile and finance area in Europe are considering adopting the technology and creating the new market. Currently,many people in Euro are not interested in payment in mobile, whereas they want to pay parking fee smoothly with NFC. There are less awareness of the technology in Euro.

http://www.forrester.com/Research/Document/0,7211,54873,00.html

Accept payments. Enywhere

One of founder of Twitter, Jack Dorsey set up new company "Square" which mainly provide a service to take everybody the credit card payment with a mobile phone. From next year, when you have a flea market etc, you can accept a credit card payment by using your mobile phone.
http://squareup.com/

Prometeus - The media revolution

Video explains how the Virtual life becoming the biggest market on the Planet in future. The death of the traditional media and how the experience becomes the new reality..

Evolution & the future of Marketing - A casestudy of Best Buy

From the past to the future, Best Buy CMO Barry Judge tells the story of how Best Buy's Marketing Capability .

(Best Buy Co., Inc. is a specialty retailer of consumer electronics in the United States accounting for 19% of the market. It also operates in Canada, Mexico, and China. www.bestbuy.com)

Source - YouTube & Wikipedia

Look at evolution of Mob Phone

Hi friends, just a spend few minutes on this video.



But you can see this future phone design here.

Social networks will become next-generation CRM systems

According to forecast by "the future of the social web" on Forrester, the era of social commerce will start from 2011 and mature on 2013. At that time,"social networks become the repository for identities and relationships, they will become more powerful than corporate Web sites and CRM systems."
At this stage, users will involve more in web community and build relationship based on trust in the commnunity,and do group buys. It also makes them reluctant to give their personal data to brands they don't trust due to confidentiality. Eventually, social networks like Facebook, LinkedIn will gain bigger and bigger customer base and trust, and they will evolve into the holding ground of customer information. "Social networks will derive power from a new role: a customer-relationship intermediary between brands and consumers". Then privacy risk will become more and more important for marketers to consider to generate trusting of customers and connect them with brands.

Mobile + Cloud Computing = The Future Trend?

The two fastest technology development today are mobile technology and cloud computing. Analyst predict that in 2010 there will be 1 billion plus mobile web users. What will be happen if these technology merge. Is it the future of mobile depend on cloud computing? Analyst said that the cloud computing will set radically to transform the mobile applications. ABI research forecast that in 2014 mobile cloud computing users will reached 1 billion subscribers. Gartner's also mention that cloud computing and mobile application are in the top 10 technology right now. Maybe we can expect that this dream will come true soon. Just like what NTT DoCoMo see the future (the old one).



part 2 & part 3

Or what Microsoft see....

Rakuten as a true leader in internet business

I think Rakuten is one of the promising internet businesses in the future, because in spite of this economic downturn, it has achieved constant growth every year. Please see the CEO's message.
Also, Rakuten has a vision for the future trend.

e-Marketing Future trends(To improve contents)

Decreasing Page views and efforts to improve contents

In April 2008, Japanese households spent at a total
of 929 millions hour on the web.It is increase 17.6%
from previous year.However,total page views fell 2.8%.
That indicated that the ways of surfing internet is
changing.More people prefer to only visit at their
favorite sites and stay longer on them.Increasing
both visitors page views amid such a trend requires
boosting the appeals of the site.In response to
that trends,both site operators and corporate
advertisers are making various efforts to Jazz up
their sites by improving contents.Most of the Markets
think it is a newtrends and they are trying to catch it.
See. The Nikkei Weekly Nov-30 2009, page

Online Marketing in 2012

Video clip represents Future Trends in Online Marketing for Hotel, Resorts and Vacation Rentals.
Online Marketing in 2012: Future Trends in Online Marketing for Hotel, Resorts and Vacation Rentals

View more presentations from Blizzard Internet Marketing, Inc.

Tell us, where are you exactly?

Location-based service is the major trend at this year's digital culture festival in Austin, Texas

SXSW Interactive is well known for being a five-day hothouse for trends, and this year – despite a slightly more sober atmosphere – was no exception. The unofficial theme could have been real-time, from search to conference coverage and socialising. Festival buzz was amplified on big screens through the centre, which scraped SXSWi-related posts from Twitter and folksonomised conversations and party gossip. As in previous years, corridors were still lined with geeks and their laptops, but there was noticeably less lengthy blogging and more time spent on netbooks and phones issuing pithy tweets during sessions. And consequently the convention centre's wireless was flawless all festival, while iPhone users had brought AT&T's mobile network to its knees by the first day.

http://www.guardian.co.uk/technology/2009/mar/19/sxswi-texas-internet-trends-are-location-social-networking

It's all about value

Here is a nice and short article, where you can find valuable information about value proposition, strong value preposition.

EMarketing: predicted Trends

Despite the economic crisis, total online marketing spend is expected to rise to $24.5 billion (4.5% growth) by the end of 2009. (eMarketer Report, 2009)

Along with the growth, it is expected an evolution of tools, channels and methodologies.

Here are research group Forrester’s predictions on the future of online marketing growth in its relative disciplines:

From Forrester.com: Interactive Marketing Spend (May 2009)

Categories that are expected to grow the most are:

Search Marketing : $31.6 Billion (15% annual growth)
Display Advertising: $16.9 Billion (17% annual growth)
Social Media Marketing: $3.1 Billion (34% annual growth)
Email Marketing: $2.1 Billion (11% annual growth)
Mobile Marketing: $1.3 Billion (27% annual growth)

To read more http://blogs.forrester.com/marketing/2009/05/interactive-budgets-are-growing-at-the-expense-of-offline.html

Future Trend on Net Society

Now a lot of people can manipulate PC and connect to internet. Then, the people have enjoyed benefit such as market information in the world which should be timely provided from networking, whereas we can also enjoy various information such a net advertisement as viral marketing. So our life will increasingly improve from now on.The situation will make it difficult for you to distinguish real world from virtual world by your spending more time with networking; as a result, reliability of society will be declining.

Therefore, I believe that you will have to focus on more liability information which everyone believes when you conduct e-marketing.

Future trend - Web Accessibility

Talking about "future trend", what comes to my mind is that many countries including Japan are going into an aging society.
Naturally, larger percentage of target customers of eMarketing will be senior people in the near future. My father is in late 60's and he started to use computer several years ago, and now he visits many websites everyday, posts blog, and participates in various kinds of online communities or campaigns.
I think it will be more and more important to consider Web Accessibility for future marketing. Web Accessibility Initiative (WAI) has developed the international standard for Web Accessibility.

WEB 3.0 ???

Introduction ... :


What Google CEO Eric Emerson Schmidt has to say :


What the father of the web "Tim Berners Lee" has to say

Cisco's future trend

Future's complex shopping! Shopping, fitting, and paying instantly.

eMarketing in an interactive society

Nowadays, online customers are influenced by different people around in term of their own social groups, with facebook, twitter, myspace..... Therefore, eMarketing activities will have to push their effort on targeting target customers' social influencers, not only target customers themselves to meet the fundamental target of generating profit. That is the reason why we come up with the term "SOCIAL INFLUENCE MARKETING" (SIM).

Razorfish report on SIM 2009 will give you understanding of the role of 3 influencers (Key influencer, social influencer, known peer influencer) in the purchasing decision of target customers. Where is the trust and how is the customers' trust affect their purchasing behavior. How you measure SIM? SIM Score they provide seems to tap into the social conversation related to brand but whether is the best tool or not (is there any different from brand and product, online conversation and actual behavior...). They also give us their own ideas about the future trend of Social influence marketing with viral ads, social ads....I think it is worthy to know of SIM and its role in the eMarketing funnel today because this will be the key tool for marketers in the future.

Important Brand and Marketing Trends for 2009

Dear friends,

In my openion, future trend marketing is very crucial thing.

2 way interaction by IBM

On continuation on the matter of 2 way interaction through Web experience, a good example of such experience can be seen on IBM website.

through the following link:

http://www-01.ibm.com/software/solutions/soa/smart_soa_sage_be.html
A smart and interesting development.

E-Marketing future trend?

Akira Shimizu, professor at Keio University argues that “Sales promotion certainly increases sales, but people who respond to sales campaigns generally focus on prices in product selections and show no loyalty to the products they buy”. This would challenge companies how to appropriately focus on awareness, repeat purchases, and trial scheme.

In my opinion, from companies’ point of view, e-Marketing future trend might focus more on concrete brands or sub-brands rather than tons of information. Because it can be said that customers are being bombarded by plenty of information but there is no time, no capability to digest them within short period of time to make instance purchase decision. The number of such people is increasing due to companies’ constant sales promotion.

Perhaps, this has led companies to offer personalized service and loyalty scheme for their customers. Even though, customers again have to have dozens of bonus cards and complicated loyalty programs. The one guys initiated this idea called “One Electronic Card” concept. I would sum up that ALL FOR ONE (current e-marketing) versus ONE FOR ALLl (future e-marketing)!     

Future of e-business

IBM RFID commercial- Shopping in the Future as a Chipped Human

Did You Know? - Why Internet Marketing is the wave of the future

Personal Information Leakage

This is survey and analysis of personal information leakage incidents/ accidents by by the JNSASecurity Incident Investigation Working Group.
http://www.jnsa.org/result/2007/pol/incident/2007incidentsurvey_e_v1.0.pdf

Most of causes of leak are likely attributed by human errors: operation errors and misplacement.(Look P.8)
In order to prevent leakage incidents, the companies have to make progress in their initiatives with respect to compliance.

Develop An e-Marketing Plan

Develop an e-marketing plan E-marketing means using digital technologies to help sell your goods or services. These technologies are a valuable complement to traditional marketing methods whatever the size of your company or your business model.

http://www.thefreelibrary.com/Develop+An+e-Marketing+Plan-a01073995546

A Modern Approach to Customer Support

The Internet has changed companies in approaching their customers. To get success, companies have to empower their customers and let them to manage their experiences. Because service and support keep getting harder, companies have to use a modern approach to customer support. This article talked about a modern approach to customer support -  leveraging the concepts of Web 2.0 for self-service and in the contact center.

Internet of Things - A practical example

Mir:ror

Mir:ror is a device from a company called Violet that detects the objects you show it and gives them powers. As you wave a device over the USB-attached mirror, you can trigger applications and multimedia content automatically.



http://www.violet.net/

Social Media(Facebook) Marketing: IKEA’s Genius Use of Photo Tagging

A good example for Awareness and Trial... that would lead to Loyalty

Loyalty and relationship marketing

More customer focused marketing is customer relationship marketing
Today, more consumer control, more channels, more media and more money spent online.
Because the online channel gives consumers more options to choose from, organizations face a big challenge: when customers can visit any site at any time, what will make them loyal and keep them coming back.
For inceasing Customer loyalty we need to focus on relationship marketing. Here is greatest relationship marketing tool.

Customer Service via the Internet

Customer Service on the Internet can rise loyalty, creat relationships,and stay competitive. Many customers communicate with companies through the Internet such as websites and email. These are articles to learn about how companies are delivering top quality service via the Internet.

Customer Loyalty Grid

Expectations matter. In an even more competitive Market, Compananies have to deal with expectations, and to spend their energy in customer retention and loyalty.

Here is reported an interesting article on this argument and a grid which figure out the relationship between Loyalty and Expectations effectively.

http://www.excellence2.com/customer-service/Creating_Customer_Loyalty_The_Customer_Loyalty_Grid.shtml

Top 25 the best customer service offered companies

According to business week, we can find Top 25  of the
best customer service offered companies for 2009  here .
Amazon,Online retail shopping,is first in position.Based on
the figure, we can see that there is directly relation 
between the customer satisfaction and repurchasing 
rate,and recommended to brand.
Because of Online retail shopping, Amazon is using
internet as an effective tools for CRM and serving as
Top customer service provider.

Mixi came out 2nd place in spending time of web page in Japan.

Users spending time of Mixi have been increasing since Mixi released "mixi appli" which is application, such as game and useful tool, even if the number of users of mixi have not increased. It mean Mixi succeed in acquiring more loyal customers.

Interestingly, net users in Japan do not use google a lot.


source: http://www.netratings.co.jp/New_news/News11262009.htm

Transaction vs Relationship

We can look at Marketing on two side, transaction view and relationship view.

Transaction view:
-Purpose of Marketing is to make a sale
-Sales is the result and measure of success
-Business is defined by its products and factories
-Objectives: to make the next sale
Relation view:
-Purpose of Markeing is to create a customer
-Sales is the beginning of replationship; profit is measure of success.
-Business is defined by its customer relationship
-Objectives : satisfy the customer you have by delivering by superrior value

These tell us the differents definitions of Marketing, related to customer relationship.
It makes sense to focus as much attention on customer retention as you do on customer acquisition.
Here is a topic about relationship marketing benefits.
According to customer relationship marketing experts, companies can increase revenue by 50% if they retain only 5% more of their customers.

What is social marketing..

What is social marketing?

Social Marketing is a planned process for influencing change.
Social Marketing is a modified term of conventional Product and Service Marketing.
In its most general sense, Social Marketing is a new way of thinking about some very old human endeavours. As long as there have been social systems, there have been attempts to inform, persuade, influence, motivate, to gain acceptance for new adherents to certain sets of ideas, to promote causes and to win over particular groups, to reinforce behaviour or to change it -- whether by favour, argument or force.

As Philip Kotler points out in his book Social Marketing - Strategies for Changing Public Behaviour, campaigns for social change are not a new phenomenon. They have been waged from time immemorial. In Ancient Greece and Rome, campaigns were launched to free slaves. In England during the Industrial Revolution, campaigns were mounted to abolish debtor prisons, grant voting rights to women, and to do away with child labour.
In recent times, campaigns have been launched in areas such as health promotion (e.g., anti-smoking, safety, drug abuse, drinking and driving, HIV/AIDS, nutrition, physical activity, immunization, breast cancer screening, mental health, breast feeding, family planning), environment (e.g., safer water, clean air, energy conservation, preservation of national parks and forests), education (e.g., literacy, stay in school ), economy (e.g., boost job skills and training, attract investors, revitalize older cities), and other issues like family violence, human rights, and racism.

Using social media marketing effectively

With the popularity of social media marketing, more and more companies are beginning to tap into its great potentials to market theri products.
However some companies are facing some issues when they introduced social media marketing,like the Molson company case showed that they arosed public opposition about their marketing activities. We should admit although social media marketing is an effective communication channel to amplify customer opinions, it also puts the company exposed to the public comments. Companies can not expect that simply seting up social media can increase customer demand or create buzz for their products, they must listen to customers' feedbacks (positive or negative), engage with them and improve their products or services.

The Future of Personalization

Attached video published by Metro Corporation best describes the extent to which the personalization could expand with the time in future.

McDonald’s tries high-tech lures

The Nikkei Weekly (November 23, 2009) stated that McDonald’s in Japan started using electronic vouchers, cell phone coupons, and game samples to draw customers and it works successfully. Now they have already had 15 million subscribers. These customers at McDonald’s restaurants can get discounts by flashing coupons they receive on their mobile phones. They can also enjoy trials of video games by hooking up their Nintendo DS handsets to a wireless communication network located in the restaurants.

On this project, McDonald’s worked with Sony as a strategic partner to use FeliCa contactless smart card technology. Isn’t it one of the best e-Marketing practice? 

Seeking privacy on the clouds

Privacy becomes the most concerns of Internet users as well as e-commerce organizations. With the development of social network sites, like Facebook, Twitter, Myspace.... the possibility of private information is being stolen as well as the possibility of website hackers....is higher than ever.

To overcome this, Landon Cox, a Duke University assistant professor of computer science have come up with an alternative called "peer-to-peer" system where social networking information is isolated from "control of a central Entity" and private information is harder to be stolen. Cox proposed three possible options in which users would load their personal information into "Virtual Individual Server," or VIS. But these options seem have many challenges in term of cost, trade-off of desktop machines and highly-available public clouds and its trust as well. For more information, please click here

Customer Royalty

Customer loyalty is a company's ability to retain satisfied customers. Maintaining customer loyalty is one of the toughest challenges for any marketing department in a business enterprise, since the wants of a customer are modified at much faster rate than their needs. It requires a business enterprise to follow a pro-active approach that includes formulating strategies for brand consolidation, researching and continuing with new product development, following TQM (Total Quality Management), implementing CRM systems, and also, working out Pipeline Management tactics.

Better customer service and faster issue resolution ensure strong loyalty. Information technology can help companies achieve customer loyalty by providing tools for analyzing customer data to assist in informed decision making, and managing customer relationships from the sales process through to fulfillment and support.

The focus and proficiency in the work done should be reflected in very strong intellectual properties that are applied to engagements.

Within this topic, there are many methodologies for calculating loyalty and satisfaction. Net Promoter Score is one method that uses willingness to recommend a good or service to a colleague or friend as a simple metric of customer satisfaction and loyalty.

Chrome OS and Mobile

Google open sourced the code for Chrome OS last week, now anyone can modify, build new feature, and extend it. If you are not familiar with Chrome OS, it is a browser based "operating system" that interfaces between end user and applications in the cloud. It's hardware agnotistic and light on hardware, hence ideal for light weight computers such as netbooks but also possible for devices where memory/computing power is limited and/or have fragmented or proprietary hardware architecture such as mobile phones, kiosks, and, um, automobiles.

Build Brand Loyalty

There are many ways that company do to keep their customers. The one way is through brand loyalty. Big companies always find a new idea to give value to their customer, for example is video branding. Companies knew the importance of having their own video channel (such as YouTube). They can control the message they send out to the public. Of course with video hosting, there are costs involved as well as the need to provide high quality production to reinforce the brand.

The other example is online service. The Sony online service fill with interactive entertainment such as game and movie download and can be accessed through the whole range of Sony products and gadgets, such as Bravia TVs, Cyber-shot digital cameras and Reader electronic books. Sony hopes that this could help them to build brand loyalty.

Web Personalization using Mozilla Tools

The Internet, has become more personalized to enhance the customer experience online,made possible through Firefox add-ons, java scripting ,addblocks and webadds. The article in this link explains in detail how this is possible through using Mozilla Web browser.



www.itworld.com/internet/68253/mozilla-looks-enable-web-personalization

Value of Web 2.0

Here is an interview with MIT's Andrew McAfee about web 2.0. It touches on push vs. pull, providing value to the end customer, and perceived value vs real value, etc.

Social Media Marketing and Petronas

Petronas is well known for its social media marketing .Company broadcast new
short stories in special periods like Chinese New years ,and other important
time. People are very interested on its stories. These stories gave specific
message concerning with socials media. They never point out their products
and services. But, people are very awareness on its stories.
Here are some examples.

Social media marketing

One of powerful strategies is using social media marketing. It helps you to promote your business via social media channels and it is a low-cost promotional process. Visitors can go back to your website again and again.

Top 5 Web Trends of 2009: Internet of Things

This week ReadWriteWeb is running a series of posts analyzing the 5 biggest Web trends of 2009. So far we've explored these trends: Structured Data, The Real-Time Web, Personalization, Mobile Web / Augmented Reality. The fifth and final part of our series is about the Internet of Things, when real world objects (such as fridges, lights and toasters) get connected to the Internet. In 2009, this trend has ramped up and is adding a significant amount of new data to the Web.

http://www.readwriteweb.com/archives/top_5_web_trends_of_2009_internet_of_things.php

Future Trends of Digital Marketing

Digital marketing will become future trends of marketing when many thing are digitalized. Martin Meyer-Gossner, co-founder of silicon.de, at DMEXCO gives comment about future trends of digital marketing. This is his comments:

Getting loyal customers

Logically, when customers complain, they're giving us useful information.
But emotionally, we don't like to hear it.
Especially since some customers tend to be a little rough about how they deliver their feedback. And employees get tired of getting beat up by customers, knowing nothing will be done to prevent future complaints of the same kind.

If you want more loyal customers, engage your customers more.
Here are useful topics for developing your businesses.

Social media on Facebook

I found that a lot of our classmates talked about social media. I just want to add more concrete examples on the utilization of social media on facebook.

One example is that how Bestbuy.com use facebook to help their marketing program. Bestbuy.com found that their some of their core customers are also one of those heaviest facebook users, then they ran an advertisement only for 24 hours on facebook to see the effects. It was amazing that the fans increased from 27000 to 163000 just before the ads ended. The facebook also brought viral influence later which increased the fans from 163000 to the 900000 in the following 9 days. Finally the utilization of facebook helped to increase their brand awareness, drive a strong and solid reputaion and generate fans and leads. Similar examples can also be seen on US weekly.

This example also enlightened me that maybe we can use facebook to attract foreigners in Japan to help Obata san to increase their brand awareness and increase customer leads, because usually foreigners belonged to this group who use facebook often to interact with each other.

Customer Retention and Social Media

The growing use of Social Media attract companies to use it as a media to keep their customer.
According to a survey by virtual events provider Unisfair in 2010 new customer acquisition and customer retention are the top two of marketer priorities. Marketers choose social media as their top priority for marketing mix. A research study of the Inc. 500 also shown that social media is becoming very important media for company. Social media and customer retention become the next trends and social media is one of effective media that use during recessions.

In Social Media, Collaboration is King

In the past, it was somewhat difficult to have true customer conversations. We were able to solicit customer feedback, but we weren’t always good at responding. The fact is, we didn’t have a good way to easily get back to customers with resolutions to problems or closure to suggestions. Customers would feel they were sending their comments and concerns into a “corporate black hole”, never to be seen or heard about again. Nowhere was this truer than with customer comments about areas for improvement or solutions to previously unknown problems.

http://www.briansolis.com/2009/10/in-social-media-collaboration-is-king/

10 tips to build consumer loyalty

Good evening all, today i would like to publish about some useful business rules.
in my mind, the key to a successful business is a steady customer base.

After all, successful businesses typically see 80 percent of their business come from 20 percent of their customers. Too many businesses neglect this loyal customer base in pursuit of new customers. However, since the cost to attract new customers is significantly more than to maintain your relationship with existing ones, your efforts toward building customer loyalty will certainly payoff.
Here are ten ways to build customer loyalty:

1. Communicate. Whether it is an email newsletter, monthly flier, a reminder card for a tune up, or a holiday greeting card, reach out to your steady customers.
2. Customer Service. Go the extra distance and meet customer needs. Train the staff to do the same. Customers remember being treated well.
3. Employee Loyalty. Loyalty works from the top down. If you are loyal to your employees, they will feel positively about their jobs and pass that loyalty along to your customers.
4. Employee Training. Train employees in the manner that you want them to interact with customers. Empower employees to make decisions that benefit the customer.

5. Customer Incentives. Give customers a reason to return to your business. For instance, because children outgrow shoes quickly, the owner of a children’s shoe store might offer a card that makes the tenth pair of shoes half price. Likewise, a dentist may give a free cleaning to anyone who has seen him regularly for five years.

6. Product Awareness. Know what your steady patrons purchase and keep these items in stock. Add other products and/or services that accompany or compliment the products that your regular customers buy regularly. And make sure that your staff understands everything they can about your products.

7. Reliability. If you say a purchase will arrive on Wednesday, deliver it on Wednesday. Be reliable. If something goes wrong, let customers know immediately and compensate them for their inconvenience.

8. Be Flexible. Try to solve customer problems or complaints to the best of your ability. Excuses — such as "That's our policy" — will lose more customers then setting the store on fire. Read our 60-Second Guide to Managing Upset Customers for more information.

9. People over Technology. The harder it is for a customer to speak to a human being when he or she has a problem, the less likely it is that you will see that customer again.

10. Know Their Names. Remember the theme song to the television show Cheers? Get to know the names of regular customers or at least recognize their faces.

Connecting With Customers: The Value of Human Interaction

Every chance to interact with a customer is gold. Whether it is through online chatting, live customer service representatives, soliciting feedback or in-person interaction, take every opportunity to develop rapport and provide a trustworthy face to go along with your company's products and services.

Consider the following tips to increase and improve the human interaction between your company and customers:
1. Live online chat. The growing popularity of the Web has affected the way consumers and businesses both research and purchase products and services.
2. Live customer service agents. Once past the sales process and a prospect becomes a customer, it is important to step up the level of customer service and make them feel valued as a customer.
3. No news is not good news. Improve the customer service experience by soliciting feedback from your customers on a regular basis.
4. Face-to-face interaction. For most online companies, customers are spread across the country and globe, therefore face-to-face interaction is rare. However, companies should take every opportunity to meet in person with their customer and further solidify the customer-vendor relationship.

Google translate

OMG! I couldn't wait for a week )))
Google Translate made my day
Link
Who else can compete with them in Internet industry??

Verizon Business 2009 Data Breach Study Finds Significant Rise in Targeted Attacks, Organized Crime Involvement

More electronic records were breached in 2008 than the previous four years combined, fueled by a targeting of the financial services industry and a strong involvement of organized crime, according to the "2009 Verizon Business Data Breach Investigations Report" (DBIR) released Wednesday (April 15).

http://newscenter.verizon.com/press-releases/verizon/2009/verizon-business-2009-data.html

Online storage

Friends,
Here is several links to the online storages, maybe, someone will find them useful.
In fact, a few days ago I lost my pen drive and this sad news directed me to look for some replacement. Here we go.
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Private cloud computing

We have known public cloud computing and I have found out this paper mentioned private cloud computing. Private cloud computing behaves just like public cloud computing but its implementation is internal in an organization for the internal uses only.

The reason why we build private cloud computing is that some services having specific performance, availability, security, regulatory or legal requirements may not be served by public cloud services for some time — or ever. There are four key elements to a private cloud service which are a self-service interface, service delivery and metered use below the interface, operational processes to support the service and IT resources ensuring shared and efficient use of resources.

Google was sued because of privacy!

Asahi Shimbun’s (#17,862) English edition stated that “Swiss officials have sued Google to try to require it to tighten privacy safeguards on its Street View online service, the latest in a series of European objections to the company’s handling of images that some people considered personal information.”

“In another privacy-related matter, Google and other search engines, under pressure from the European Commission, have reduced the period of time they store data from Web searches.”

It seems that “flat” world is going to be reshaped by the privacy issue!

Willingness to Pay

We talked briefly about Willingness to Pay in class on Monday. For those of you interested in learning more, here are a couple of online sources of information:

From CRM Buyer: Customer Satisfaction and Willingness to Pay
From Wikipedia (incomplete): WTP


And if you're interested in reading more, one recent paper I published in Telecommunications Policy outlines how WTP is used to measure loyalty quantitatively. I believe you can download this through the IUJ Library. The link to this article on Science Direct is here

Also, here is an excellent article from the Journal of Marketing:
Homburg, Christian, Nicole Koschate, and Wayne D. Hoyer (2005), “Do Satisfied Customers Really Pay More? A Study of the Relationship Between Customer Satisfaction and Willingness to Pay,” Journal of Marketing, 69 (April), 84- 96.

Privacy and Personalization: From Clickstream to Targeted Advertising

To personalize pages companies need to know things about us - what we like, what we've seen, what we read and what we purchased. Online retailers are in the business of capturing our information to give them a competitive advantage over their competitors.

http://www.readwriteweb.com/archives/privacy_and_personalization.php

Importance of Security

In today's class, we learned that although personalization is effective for marketing, protecting private information is also very important. In my previous job, we had a strict security policy. Our network transaction was always monitored in order to prevent any illegal conduct or negligence of duty in working hours. Computer virus is also a big threat for our business, so each employee was monitored not to access to any suspicious website.

Even if customer data is protected in the system, sometimes accident could happen because of carelessness or theft. Therefore, our company not only obliged us to set password in each device, but also prohibited us from carrying notebook computers and USB memory devices outside the company building without a special permission from the management. The rule is very strict. We usually cannot carry notebook PC or USB memory devices although they are meant to be mobile.

It's very inconvenient, but security and convenience are trade-off. In today's business environment, I think security should come first.

Google and ads

I've tried to illustrate how Google puts ads in your Gmail account based on information it has or gets about you. I hope you may find it interesting, yet I am pretty sure that many of you may already knew this. To look through go to my blog.

Loyalty and e-marketing issues (customer retention on the Web)

Number of hits is no longer appropriate measurement of website’s success. To establish trust through ethical activities and integrity, performance, and adequate information is very essential in e-marketing. Those issues were discussed in this paper. To promote online customer loyalty, a firm should consider the following factors: performance, trust and cyberfraud, focus, integration, and building relationship. Those strategic business activities were important factors in order to take care of online customer loyalty. Six insights on what company should do to improve customer loyalty on the website via e-marketing were also given at the end of this paper.  For more understanding, read this article: Loyalty and e-marketing issues (customer retention on the Web).

The Mobile Social Networking Phenomenon

It is no surprise that mobile social networks are beginning to become more and more popular. After all, mobile users constitute one of the biggest growth areas in the online market. According to Juniper Research, the number of active users of mobile social networking sites will rise from 54 million in 2008 to nearly 730 million in 2013 While mobile social networks have yet become as sophisticated as non-mobile powerhouses like Twitter and Facebook, there is no doubt that they will head that way. In fact, they are already able to address the unique needs and aspects of mobile users, such as the ability to quickly and easily share photos snapped with a smartphone or utilize the GPS capability of these mobile devices.

http://www.mediabuzz.com.sg/asian-emarketing/september-october-2009/622-the-mobile-social-networking-phenomenon

baba by Samsung

We often hear android, iPhone OS, symbian for RTOS. Samsung develop their own original OS "baba" for their new mobile which will come 1H of 2010. What OS and platfoam will win in the future? http://www.bada.com/

Anytime, Anywhere: Mobile Privacy Issues

In the last class we talked about the opportunities that Mobiles offer to emarketers.

When Mobile came to play it immediately became synonymous of endless possibilities through constant connection, anytime anywhere.

But, as usual, there is a dark side of the coin: Privacy issues.

And the I-phone case offers us an interesting argument to debate

http://mobilemarketingcafe.wordpress.com/2008/08/13/anytime-anywhere-with-you-the-iphone-privacy-issue/

"If I had a magic phone ..."



Open Handset Alliance

Today, there are 1.5 billion television sets in use around the world. 1 billion people are on the Internet. But nearly 3 billion people have a mobile phone, making it one of the world's most successful consumer products. Building a better mobile phone would enrich the lives of countless people across the globe. The Open Handset Alliance™ is a group of mobile and technology leaders who share this vision for changing the mobile experience for consumers.

Each member of the Open Handset Alliance is strongly committed to greater openness in the mobile ecosystem. Our first joint project as a new Alliance is Android™.

Android is not just a blueprint for the faraway future, but a complete platform that will give mobile operators, handset manufacturers, and developers everything they need to build innovative devices, software and services.

Read more ...

Dell, to launch smart phone market at last!

　　Eventually, the giant manufacture, Dell, has got into gear for smart phone market. I expect the phone will become an iPhone killer and make the market competitive. And our life will change dramatically if we can afford it easily: for example, it may erode PC market; it means more people will rather possess the smart phone than bring PC.
　The coming environment will also change ways of marketing to promote products, so mobile sites will be the most significant. Thus, I would like to learn marketing with considering improving the technology and the potential of mobile.

http://www.reuters.com/article/technologyNews/idUSTRE5AC34Z20091113

The Future of Mobile

The new search engine

Few days ago ,I just came across a new search engine which gives combine results of Google and other search engines .But the coolest part i liked about this search engine is its web snapshot .The search engine is viewzi.com click here

Bunny Fusion-really attractive ad

At first I was confused; there’s no Duracell Bunny, but only an Energizer Bunny. But lo and behold, Duracell batteries has not just decided to use the iconic pink bunny (albeit, a cuter version of it), but to explode on the commercial scene with them.

Created by Chuck and Lulu Creative Group and directed by Pleix, the Duracell Bunny makes its debut in ‘Bunny Fusion,’ a not so long-lasting commercial for a long-lasting battery. Morphing into a cotton candy tornado, sumo wrestler and elephant, multiplying bunnies dominate the scene.

Aired on television screens across France, the Duracell Bunny is sure to convert Energizer users.

http://www.youtube.com/watch?v=IwfiFbKMJV8

" Mobile Strategy: Frequently Asked Questions"

Because of mobile has exploded in the past year, most of the business are rethinking about their mobile strategies ,for inline with the evolution of this market.There have been raised a lot questions to expands in mobile space. Based on this situation, Forrester published the paper,
" Mobile Strategy: Frequently Asked Questions".According to this paper, we can more understand about the future trends of mobile business.

T-Mobile: Dance

Saatchi & Saatchi created this fantastic viral ad for T-Mobile in Liverpool Street Station with hidden cameras. Many people are being critical of the ad for ripping off Improv Everywhere but in my opinion this is a whole lot more entertaining than Improv’s recent work.

You be the judge!

http://www.youtube.com/watch?v=VQ3d3KigPQM

Twitter for Customer Service

I'm still trying to understand how this would truly work in reality, but the idea is intriguing. Here on Mashable, Ben Parr explains 6 ideas to help us use Twitter for Customer Service interactions. I'm not sure that I agree, but I think it's vital that we stop and think about what Twitter truly means to Customer Service programs. Let's discuss more in class tomorrow (or feel free to comment here as well!).

Short Code Marketing

Short Code marketing is a marketing message sent over text message through a common short code which is an abbreviated phone number used for text (SMS) and multimedia (MMS). Today, short code is not only used for marketing vice president candidates (Joe Biden in August 2008), but also for marketing TV shows, soda, cars....

Marketers have been using this tool in a tight but creative ways from information messages to rewards programming (My Coke rewards of Coca-Cola), couponing and SMS purchasing with the examples from Ashley furniture homestores, BestBuy, Papa Johns.... For more details, please find the report from Nielsen here.

PPP

We discussed about Ecosystem last week. It is about all stakeholders. But I wonder that whether the government must be a part of it or not. I learned that NTT, the biggest telecommunication company in Japan, was a government-owned monopoly, and privatized in 1985. 

Can this process called Public, Private, and Partnership (PPP)? There are still lots of government regulations and restrictions for the mobile business industry in Japan. I think that it is a kind of invisible stakeholder, which is a vital part of the ecosystem. Please correct me, if I am wrong! I would like to learn more about PPP from the professor and all of you guys. 

Behavioral targeting: The dos and don'ts

Every marketer's dream is to know as much as possible about a consumer to improve brand image and generate sales by sending exactly the right message to the right audience at the right time.

But when do consumers think we have “gone too far” in tracking their behavior? A growing number believe their every click of a mouse, swipe of a card or call on their cell phone is being recorded and sold to the highest bidder. And … in some instances, they aren't too far off the mark.

http://www.dmnews.com/Behavioral-targeting-The-dos-and-donts/article/141230/

HTC commercial

This commercial present mobile and human connect very closely
between "you" and mobile phone
only arm reach and everything happen in these range
The concept is similar to last lecture

Useful Advertising Makes A Splash

Corporate social responsibility is becoming really important for companies to improve their reputation and some companies already started to make advertising in this way. Consumers are also expecting companies to be generous through different ways.

For example Aircel, an Indian mobile operator took advantage of nature's adversity during monsoon rains in Mumbai generousity to its customers by putting up a real inflated boat on a billboard, tied it with ropes and printed 'In case of emergency, cut rope'.

I think this is a great example which proves that companies need to move beyond putting up their advertisements in virtually every single eye-space available and rather do something really innovative, keeping in view the local context, or even the natural phenomenon i.e. monsoon, floods, in this case. Similarly acts of distributing blankets during winter to poor people, arranging free eye clinics etc. are all tried and well received from time to time to show the caring side of the brand. But how many times does it actually makes the connection with the consumer and how long does the customer value that connection? As the idiom goes 'A friend in need is a friend indeed', consumers would rely on those brands only who stood next to them during bad times, hour of need and emergency.

Choosing the right interactive marketing benchmark for different industry

It is a fact that interactive marketing has become more and more popular. The interactive marketing will grow at a 16% compound annual growth rate in US since 2009 to 2014, and reched to $55 billion by 2014, based on the study made by Forrester in the article "US Interactive Marketing Forecast By Industry, 2009 To 2014". But not all industries will match this same pace. Brand Advertisers in industries like consumer goods show the greatest potential with 23% growth rate, while lead generation industry only 9%.
Because each industry contains immature and advanced interactive marketers, it's better to compare your company's spending in interactive marketing to companies with similar business models at your level of interactive maturity — even if they are not within your industry. Thus both companies could learn each others’ best practices for valuing leads, managing online costs, and cultivating profitable online media partnerships, without competing.

Cmode-connection between iMode and vending machine

After the lesson on Monday, I am very interested in Cmode developed by Coca-Cola, NTT DoCoMo and Itochu.

This development presents the power of mobile phone in business operation today. "Cmode" links Coca-cola vending machine equipped with a printer, sensor and speaker and connected to iMode, the Internet-enabling system launched by NTT DoCoMo.

There are 3 services available for Cmode which are Information service (Obtain maps, coupons and Coca-cola campaign and events via checking the Cmo's built-in LCD display), Content service for mobile phone (download wallpaper or ring tones) and point services to exchange for drink and other Cmode's services. More information of Cmode, please refer to here

Social media can boost customer loyalty

Whether you take advantage of communities such as Facebook, tools like Twitter or the power of apps, savvy marketers know social media can help CRM efforts. Four industry experts share their best tips.

http://www.dmnews.com/Social-media-can-boost-customer-loyalty/article/126250/

Android is coming Japan but…

Reuters posted that Softbank, Japan's No.3 wireless carrier, will launch Google phone, which has android operating system in the spring 2010. It seems that Japan enjoys using foreign products; however, others argue that some of Japanese products will never been seen in the West. Is it because of Japanese value?  

Yet another mobile OS.....

Samsung announced it's own Linux based OS bada yesterday. I didn't follow too deeply into it because frankly I'm failing to see what value it adds to consumers other than "a new alternative". Given the open source and flexible nature of Linux, adding dressings on top and brand it something is really not a high value added activity. Android's got it right and Samsung should just drop the project and/or merge it into the OHA.