tag:blogger.com,1999:blog-43013579478322744182024-03-14T01:38:09.271+09:00eMarketing 2012The Blog of the IUJ eMarketing ClassUnknownnoreply@blogger.comBlogger1111125tag:blogger.com,1999:blog-4301357947832274418.post-56637420980261998932012-12-09T17:52:00.001+09:002012-12-09T17:52:15.853+09:00Reviewing at the end of E-MarketingTime flies fast, it already comes to the end. Everything is so new for me here, reviewing this 3 months study, at the beginning I got some time to get used to the life here, then found myself nearly in the middle term. Luckily I could learn professor's E-Marketing class. Though many of us thought it was tough, but we really learned something from the lecture, I could still remember freshly, business never becomes easy, it should be the way like it is. We took the trial into marketing, at least delivered something not so bad results. That was it. Next semester would be long and difficult for me, since I put all the MBA core courses in my list. Thanks for professor's coaching, it was useful. I enjoyed though a bit tough. hah Anonymoushttp://www.blogger.com/profile/10210518732424149012noreply@blogger.com1tag:blogger.com,1999:blog-4301357947832274418.post-81101663442699446382012-12-05T11:56:00.002+09:002012-12-05T11:56:55.116+09:00Facebook Site Governance VoteFacebook had announced last month that it was revoking member rights to vote on privacy policies. They are now giving users the ability to vote on the ability to continue voting, along with its additional clarifications to the Data Use Policy.<br />
<br />
Here is the link to vote:<br />
<br />
<a href="https://apps.facebook.com/fbsitegovernance/">Here</a><br />
<br />
PLEASE VOTE BEFORE 10th DECEMBER!<br />
<br />
Prof Sugai did mentioned that the voting will have no effects whatsoever. Privacy is dead! Prevention is better than cure, so do refrain from uploading certain contents whenever necessary to protect your family.<br />
<br />jeromehttp://www.blogger.com/profile/14047364881232085436noreply@blogger.com1tag:blogger.com,1999:blog-4301357947832274418.post-65327628820012394032012-12-05T11:15:00.003+09:002012-12-06T03:12:16.812+09:00IOT's PossibilityWhen we talk about Internet of Things (IOT) in Japan, many people expect to apply it for the electricity management (Smart Home) or the traffic management (Smart Cars). I would like to introduce a possible case in terms of Smart Cars which would be realized in the near future.<br />
<br />
In 2011, we had heavy earthquake in very vast area in east Japan. Immediately after the earthquake, most of people wanted to go the devastated area to help the people, but it was difficult because lots of roads in almost all Tohoku area were damaged.<br />
<br />
But in the next day of the earthquake, Honda posted very useful traffic map on the web which showed which route we could go. It was very helpful not only for many people who went toward devastated area, but also for victims who escaped from that area.<br />
<br />
In fact, it was based on Honda's location based services. Honda has offered that kind of services around 10 years and has been collecting the traffic data from their registered users. So, it could show the route someone went through after the eathquake. Furthermore, they had experience tring to use this data to show which route could be gone through after the Niigata Chuetsu earthquake in 2007. So it could offer the maps earlier than others after the earthquake in 2011. After the release of the Honda's maps, the 3 companies including Toyota, Nissan, and Pioneer,car navigation maker, offered their data, and maps became more helpful. <br />
<br />
<br />
So now I think, if all the cars had the communication tools and interact each other, many traffic problems including heavy jam would be solved. Automobile companies have already had the technology to achieve that world. The last but not least obstacle would be the cost and the competition. This is not the problem of technology, but the problem of marketing. I think we will solve the problem, but the question is how long does it take. 5 years, 10 years or more? I hope this will be realized at least within 10 years. Too pessimistic? What do you think? <br />
<br />
http://world.honda.com/news/2011/c111109Good-Design-Awards/index.htmlKojihttp://www.blogger.com/profile/17176613006806056631noreply@blogger.com0tag:blogger.com,1999:blog-4301357947832274418.post-25126501542987006912012-12-04T00:56:00.001+09:002012-12-04T00:56:12.684+09:00Is Doraemon a marketer?<span lang="EN-US"><span style="font-family: Century;">Japanese famous animation called Doraemon
is also famous in the world. Doraemon has many very useful tools. I thought
that I wanted to get some tools when I was a child. One of great tools called
"Dokodemo Door" which if you open this door, you can go anywhere that
you want.</span></span><br />
<span lang="EN-US"></span><br />
<span lang="EN-US"></span><span lang="EN-US"><span style="font-family: Century;">According to Kotler and Keller, marketing
is to know the needs of people or society and and gaining profits by responding
to expectations. I think that Doraemon has done “Marketing” although he doesn't
get profit, because doraemon can always help Nobita by using great tools.I hope
that great tools will be invented someday.</span></span><br />
<span lang="EN-US"></span><br />
<span lang="EN-US"></span><span lang="EN-US"><span style="font-family: Century;">Anyway, I sometimes really want to get the
Honyaku-Konjac. "Honyaku" means translate. If I eat it, I can speak any language fluently. But, before
it will be invented, I should study hard anyway.</span></span><br />
<span lang="EN-US"><span style="font-family: Century;"></span></span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://ord.yahoo.co.jp/o/image/SIG=12ijeu19q/EXP=1354634315;_ylc=X3IDMgRmc3QDMARpZHgDMARvaWQDQU5kOUdjVEFuLWtHVTNTX2NGUVdOTS1WMWtQcERYWjZCdU5lbEhjemNmSktWZDNta19Ra1h5dzBGdFZHOHcwBHADNDRPSjQ0T3A0NEdJNDRLQzQ0S1RJT2VfdS5pb3MuT0JrLk9Day5PQnEuT0NnLk9CanctLQRwb3MDMQRzZWMDc2h3BHNsawNyaQ--/*-http%3A//www.doraemon-miraiten.jp/lib/img/intro/img_content5.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://ord.yahoo.co.jp/o/image/SIG=12ijeu19q/EXP=1354634315;_ylc=X3IDMgRmc3QDMARpZHgDMARvaWQDQU5kOUdjVEFuLWtHVTNTX2NGUVdOTS1WMWtQcERYWjZCdU5lbEhjemNmSktWZDNta19Ra1h5dzBGdFZHOHcwBHADNDRPSjQ0T3A0NEdJNDRLQzQ0S1RJT2VfdS5pb3MuT0JrLk9Day5PQnEuT0NnLk9CanctLQRwb3MDMQRzZWMDc2h3BHNsawNyaQ--/*-http%3A//www.doraemon-miraiten.jp/lib/img/intro/img_content5.jpg" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
Honyaku-Konjac</div>
<span lang="EN-US"><span style="font-family: Century;"><o:p></o:p></span></span><br />
<span style="font-family: MS Pゴシック;">
</span>Tadashi Kosugihttp://www.blogger.com/profile/12364690815788704682noreply@blogger.com0tag:blogger.com,1999:blog-4301357947832274418.post-12825057637724265212012-12-03T21:08:00.000+09:002012-12-03T21:08:11.647+09:00E-Paper Watch for iPhone and Android<div class="MsoNormal" style="margin: 0mm 0mm 0pt;">
<span lang="EN-US"><span style="font-family: Century;">Do you know “Crowd funding”?</span></span></div>
<div class="MsoNormal" style="margin: 0mm 0mm 0pt;">
<br /></div>
<div class="MsoNormal" style="margin: 0mm 0mm 0pt;">
<span style="font-family: Century;"><span lang="EN-US">The crowd</span><span lang="EN-US" style="mso-ansi-language: EN;"> </span><span lang="EN" style="mso-ansi-language: EN;">funding is a system to raise funds in small lots from proponents for the idea to publish on the Internet. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin: 0mm 0mm 0pt;">
<span lang="EN" style="mso-ansi-language: EN;"><span style="font-family: Century;">Participant is different from the general public to small business<br />Media planning showcasing has contributed to increase the user. Among the companies of crowd funding, Kick Starter is one of the most famous company. In Kick Starter, "Pebble E-Paper Watch" was attracted investments of $ 10,266,846 is may be fresh in our memory.<br style="mso-special-character: line-break;" /><br style="mso-special-character: line-break;" /><o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin: 0mm 0mm 0pt;">
<span lang="EN" style="mso-ansi-language: EN;"><span style="font-family: Century;">This is the result of funding from the investment firm didn’t work; the route was changed to the kick starter. It should be noted that this recording at the moment, has become the highest amount gathered on the kick starter.</span></span></div>
<div class="MsoNormal" style="margin: 0mm 0mm 0pt;">
<br /></div>
<iframe src="http://player.vimeo.com/video/40128933?title=0&byline=0&portrait=0&color=ca3800" width="400" height="300" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe>
<div class="MsoNormal" style="margin: 0mm 0mm 0pt;">
<span lang="EN-US"><span style="font-family: Century;">In the near future, funding may be also changed to “e-method” like above case.</span></span></div>
Anonymoushttp://www.blogger.com/profile/14071401940301423026noreply@blogger.com0tag:blogger.com,1999:blog-4301357947832274418.post-15032535782829250262012-12-03T13:55:00.002+09:002012-12-03T13:57:01.503+09:00FullDiveMaking
virtual friends takes another step further with the introduction of FullDive.
Forget about xBox Kinect or Facebook, and get into FullDive.<br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US">FullDive is
the use of technology to fully immerse one's conscience in virtual reality.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US">It only has
a single interface that covers the player's whole head and face. It completely
controls the player's consciousness by redirecting the signals the brain sends
to the body and sending its own waves to stimulate the five senses. It has its
own battery source, as well as a high frequency electromagnetic microwaves
emitter. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US">With the
sensory emissions, players are able to interact with the system “real-time”
physically, as if they were in another new world. Players are able to interact
physically with one another, even if their real bodies are apart in different
countries.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US">eMarketing
comes in the form of online advertising at various stages of this virtual
reality. Ads will be placed together with purchasing items, or inclusion of virtual
shops within the other world.<o:p></o:p></span></div>
<div class="MsoNormal">
<span lang="EN-US"><br /></span></div>
<div class="MsoNormal">
<span lang="EN-US">Whoever is interested in the video (Sword Art Online) that I've played during last week's class, please feel free to look for me and get it.</span></div>
jeromehttp://www.blogger.com/profile/14047364881232085436noreply@blogger.com1tag:blogger.com,1999:blog-4301357947832274418.post-41754006731051495352012-12-03T02:34:00.000+09:002012-12-03T02:34:08.650+09:00iOS vs Android, who will be the winner?<br />
A recent news said that iOS app revenues still four times higher than Android, but Play store grows much more faster: Google Play's revenue jumped by nearly 18% during the month of October, while the App Store saw a decrease of 0.7%. And in terms of free downloads, the gap is just 12% in favor of iOS. It can be predicted that Android is promising to catch up with iOS in revenue in the future.<br />
<br />
Moreover, from the market share aspect, Android has already been the winner: 75% share in smartphone operating system market showed the strength of Android. While at the same time, iOS only make up 15% market share, only 1/5 of Android.Even in America, Android's market share also has surpassed that of iOS.<br />
<br />
The rapid growth in both market share and revenue showed its great potential. All the facts indicate that in the war between iOS and Android, the latter is more promising.It's maybe also because Android is in a more open commercial cycle.<br />
<br />
However, it still hard to conclude that Android will definintely be the winner, since Apple always contrentrates on innovation and improvement of technology. Although Android work hard to catch up with it, there is still a large distance. And we can never know whether there will emerge another big competitor in future.<br />
<br />
Anyway, no matter who will be the winner, the consumers will surely get benefit from their technological competition, which will bring us better mobile experience.<br />
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4301357947832274418.post-57521673778381295172012-12-03T00:22:00.001+09:002012-12-03T00:22:18.968+09:00Productivity of Future Technologies with our Life in the Future As from the last class on future marketing and future technologies we can see that the future is not that far from being able to use all of those cool technologies. Innovation never stop for us human. eMarketing in the future will have a lot of impact on business because it will involve with using technologies to drive them through. The behavior of consumer will change. Life will be more convenience not only for yourself but also for the other people who are looking for help and opportunities. In this video you can see one part that the Chinese guy gave a donation to the old man in the digital board that can move. When the Chinese guy point his phone at the board the old man in the board reacted to his phone, then the Chinese guy make a donation through his phone for that old man.<br />
The future our next generation life will be a lot more convenience than the world today.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/a6cNdhOKwi0?feature=player_embedded' frameborder='0'></iframe></div>
<br />
https://www.youtube.com/watch?v=a6cNdhOKwi0<br />
Anonymoushttp://www.blogger.com/profile/05848605470073861098noreply@blogger.com0tag:blogger.com,1999:blog-4301357947832274418.post-2468269756541910542012-12-02T19:28:00.003+09:002012-12-02T19:29:24.411+09:00The future is already here.Last class I've discovered the Hatsune Miku. Impressive technology. Really, William Gibson again is right "The future is already here."<br />
<br />
But I think more interesting things Gibson had wrote in his novels. I mean digitizing of mind to transmit yourself into a virtual world. Sounds futuristic?<br />
<br />
This technology calls the Brain Computer Interface which allows to make direct communication pathway between the brain and an external device. Research on BCIs began in the 1970s at the University of California Los Angeles (UCLA) under a grant from the National Science Foundation, followed by a contract from... guess... DARPA.<br />
<br />
The first man who began using such technology was Jens Newmann. He was totally blind and took the risk to try experimental technology.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/JWMYW-SkURI?feature=player_embedded' frameborder='0'></iframe></div>
<br />
<br />
I think these technologies will change society and the marketing as well, especially if use it in the existing project like <a href="http://en.wikipedia.org/wiki/Second_life" target="_blank">"Second Life"</a>.<br />
<br />
Can you imagine?Yernarhttp://www.blogger.com/profile/11342029646852902713noreply@blogger.com0tag:blogger.com,1999:blog-4301357947832274418.post-88339830892083404282012-12-02T17:52:00.003+09:002012-12-02T17:52:53.439+09:00We are connected by network everywhere nowthis week maybe Wednesday night our network was cut off for a short period, the next day when I checked my facebook, ocasionally found so many classmates complained we were isloated completely by non-network. Once upon a time ago, I could still remember the internet was like something else of our life. But today, like mobilephone and networks are ingrated well and being parts of our life. We couldn't image what would happen once without network. From this incident, we could realize how important network is at present to us.Anonymoushttp://www.blogger.com/profile/10210518732424149012noreply@blogger.com0tag:blogger.com,1999:blog-4301357947832274418.post-32366828674391356162012-12-01T20:52:00.000+09:002012-12-01T21:00:11.148+09:00How the Internet of Things Will Change Everything<div style="text-align: left;">
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
This video from Cisco worth watching: after describing opportunities Internet of things is able to provide, the barriers to the Internet of things are listed:</div>
<ul>
<li>transition of IPv6</li>
<li>establishing common set of standards</li>
<li>developing energy source for millions - even billions - of sensors</li>
</ul>
The last barrier seems the most challenging to me. However I think all of the barriers will be removed in the nearest future and we will be leaving in the better world empowered by Internet of things very soon. <br />
<br />
P.S: According to Cisco's predictions by 2020 there will be 50 billion connected devices whereas global population will be 7.6 billion people (6.58 connected devices per person).
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
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Adilet Seisenhttp://www.blogger.com/profile/08099926252544049193noreply@blogger.com0tag:blogger.com,1999:blog-4301357947832274418.post-34219104374593030442012-11-30T19:02:00.002+09:002012-11-30T19:06:09.132+09:00The most psychological effective robot in the world <!--[if gte mso 9]><xml>
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<br />
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<span style="font-size: 12.0pt; line-height: 115%; mso-fareast-language: JA;">Do you know Therapeutic Robot, “</span><span style="line-height: 115%;"><span style="font-size: x-large;">Paro</span></span><span style="font-size: 12.0pt; line-height: 115%; mso-fareast-language: JA;">”?<o:p></o:p></span></div>
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<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhk3PfsbDCED9srAT0KYnyUsZclQ4PqV8WfS71jSGxascMlx6g2zqW4wi3qHrUzdFvs60Dn9AfLtxuuifW7KfHlfE98_hS-wCEEJGn9Jpak0ZisVY9SuQ2lLT-OZDHZy0kaCBnX8JM0pqGf/s1600/paro1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="168" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhk3PfsbDCED9srAT0KYnyUsZclQ4PqV8WfS71jSGxascMlx6g2zqW4wi3qHrUzdFvs60Dn9AfLtxuuifW7KfHlfE98_hS-wCEEJGn9Jpak0ZisVY9SuQ2lLT-OZDHZy0kaCBnX8JM0pqGf/s320/paro1.jpg" width="320" /></a></div>
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<span style="font-size: 12.0pt; line-height: 115%; mso-fareast-language: JA;"><br /></span></div>
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<span style="font-size: 12pt; line-height: 115%;">Paro, which is shaped like a baby seal, was developed by </span><span style="font-size: 12pt; line-height: 115%;">AIST (</span><span style="font-size: 12pt; line-height: 115%;">National Institute of Advanced Industrial Science
and Technology</span><span lang="ZH-CN" style="font-family: 'MS 明朝'; font-size: 12pt; line-height: 115%;">)</span><span style="font-size: 12pt; line-height: 115%;">in
Japan in 1993.</span></div>
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<span style="font-size: 12pt; line-height: 115%;"><br /></span></div>
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<span style="font-size: 12pt; line-height: 115%;">Paro was</span><span style="font-size: 12pt; line-height: 115%;"> officially
recognized in </span><span style="line-height: 115%;"><span style="color: #990000; font-size: x-large;">the Guinness Book of World Records</span></span><span style="font-size: 12pt; line-height: 115%;"> </span><span style="font-size: 12pt; line-height: 115%;">in
2002 </span><span style="font-size: 12pt; line-height: 115%;">for</span><span style="font-size: 12pt; line-height: 115%;"> </span><span style="font-size: 12pt; line-height: 115%;">the most therapeutic
Robot in the world. </span></div>
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<span style="font-size: 12pt; line-height: 115%;"><br /></span></div>
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<br /></div>
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<span style="font-size: 12.0pt; line-height: 115%; mso-fareast-language: JA;">In the United States, Paro had FDA (</span><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="color: windowtext; text-decoration: none; text-underline: none;">Food and Drug
Administration</span>)</span><span style="font-size: 12.0pt; line-height: 115%; mso-fareast-language: JA;"> </span><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold;">approval </span><span style="font-size: 12.0pt; line-height: 115%; mso-fareast-language: JA;">and a lot of
</span><span style="font-size: large;"><span style="line-height: 115%;">medical care and nursing care facilities have already used Paro for treating </span><span style="line-height: 115%;">Autism
children and demented</span><span style="line-height: 115%;"> patients.</span></span></div>
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<span style="line-height: 115%;"><span style="font-size: large;"><br /></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/oJq5PQZHU-I?feature=player_embedded' frameborder='0'></iframe></div>
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<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Arial; mso-fareast-language: JA;"><br /></span></div>
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<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Arial; mso-fareast-language: JA;">As the </span><span style="font-size: 12.0pt; line-height: 115%; mso-fareast-language: JA;">population</span><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Arial; mso-fareast-language: JA;"> of old people has been increased in Japan, and </span><span style="font-size: x-large; line-height: 115%;">a lot of companies have paid
attention to</span><span style="font-size: x-large; line-height: 115%;"> the new business targeting them</span><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Arial; mso-fareast-language: JA;">. <o:p></o:p></span></div>
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<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Arial; mso-fareast-language: JA;"><br /></span></div>
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<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Arial; mso-fareast-language: JA;">My company, Daiwa House, has begun to sell and lease Paro since 2010 as a sales agent in Japan. <o:p></o:p></span></div>
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<br /></div>
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<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Arial; mso-fareast-language: JA;"><br /></span></div>
<!--EndFragment-->Anonymoushttp://www.blogger.com/profile/07896825105190515053noreply@blogger.com0tag:blogger.com,1999:blog-4301357947832274418.post-41326747465758365132012-11-28T00:56:00.000+09:002012-11-28T00:56:13.373+09:00Advanced Interface technology <br />
Nowadays, the smartphone is becomming popular. Though ,actually, smartphone fucntions themselves can be realized PC, it seems that smartphone is more promising than PC. There are several reasons for this trend like starting up time and portability. For me, the most important factor is interface: touch technology.<br />
<br />
In my opinion, interface technology is really important for userability, and I believe that this userability can create customer's trial , royalty with simplex notion which we learned in E-mariketing class.<br />
<br />
In the future, I think the connected world will be brouht to everyone without difficulties and the easy interface trend like NFC and the Silly in Apple store.<br />
I suppose that one of ultimate interfaces is <strong>Brain Machine Interface</strong>. With this interface, people can handle device without motions. This technology can contribute to heavily injured and handicapped people.<br />
<br />
As a marketer, I realized such kind of technology can create new businee opportunites.<br />
<br />
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/q-fE9QBy0FI?feature=player_embedded' frameborder='0'></iframe></div>
Anonymoushttp://www.blogger.com/profile/16293476519327086549noreply@blogger.com0tag:blogger.com,1999:blog-4301357947832274418.post-22788204508890965862012-11-27T20:09:00.005+09:002012-11-27T20:09:35.772+09:00Facebook Privacy<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0bbKS3cpDrd6Y7uLJeHpijq3fBFCfxksphxGUKIMx_KNaj2geWVkjYDWL10ZTsprcyOglL4Rp1zKtydBIvBV1mehsJ_tnXhT4J9ZvE2EHF5ZqjS4WZHqj4QC2J7p1Jcu4Y1z3ZiwuOXg/s1600/social-media-sites-chart.gif" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0bbKS3cpDrd6Y7uLJeHpijq3fBFCfxksphxGUKIMx_KNaj2geWVkjYDWL10ZTsprcyOglL4Rp1zKtydBIvBV1mehsJ_tnXhT4J9ZvE2EHF5ZqjS4WZHqj4QC2J7p1Jcu4Y1z3ZiwuOXg/s1600/social-media-sites-chart.gif" height="187" width="320" /></a> There are so many different marketing related to Internet and E-business, Therefor there is only on platform and Marketing which attracte more than 1billion users ervery day. Those platforms are the social medias. Facebook is the perfect example of the social media. First website on internet and amount of users, every users interact with each other more important with brands.<br />
<br />
Facebook is one of the best way for the brands to interact with their fans, in cost efficency way, a trust from user more sensitive to the relationship with their favorite brands ( inbound Marketing ) and in a bigger amount of users.<br />
<br />
This ideal relationship would have been perfect is Facebook would have not changed their privacy policy. Therefore the problem exist from the beginning. It is clearly written in the Statement of Rights and Responsibilities:<br />
<br />
<br />
" You grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook (IP License)."<br />
<br />
You can't retroactively change that agreement with a status update! That being said: Facebook's license ends when you delete your intellectual property, so they're unlikely to use your photos or status updates without obtaining permission first.<br />
<br />
Which means that Facebook has publicly traded stock which doesn't affect its copyright or privacy guidelines;<br />
<br />
Users are already, explicitly, allowing the use of your intellectual property and informations under a specific set of agreed-upon guidelines from the contract.<br />
<br />
Those Data are now more and more used by all kind of companies in order to analyze deeply consumers. Those Technologies are the EDI : Electronic Data Interchange. Thanks to it, company will go more and more closers to customers needs, location, moods...<br />
<br />
This is one of the developing future of E-business.<br />
Samuel Rosemainhttp://www.blogger.com/profile/03552349226901273814noreply@blogger.com0tag:blogger.com,1999:blog-4301357947832274418.post-13160347057203777122012-11-27T10:19:00.000+09:002012-11-27T10:19:00.721+09:00Future Marketing Management
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The future marketing management is empowerment of collaboration
of employees. </div>
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<br /></div>
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<a href="http://www.youtube.com/watch?v=t_BLsJWnqYg">http://www.youtube.com/watch?v=t_BLsJWnqYg</a></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4301357947832274418.post-2790852208468204242012-11-27T10:10:00.001+09:002012-11-27T10:10:50.451+09:00Media Literacy-We all need to know<br />
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<span lang="EN-US" style="font-family: "Times New Roman","serif";">In
20 years ago, researchers are still talking about magic bullet theory (or
hypodermic needle model). At that time, the public was considered venerable to
the messages because of the limited communication tools. However, since the
popularity of Internet has “empowered” people, we, the public is no more
passive receiver. On the contrary, we are active message participants.
Therefore, instead of holding back toward the new media, we should develop
media literacy.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Times New Roman","serif";">According
to Center of Media Literacy, the definition of media literacy is as follows:<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<b><i><span lang="EN-US" style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif;">Media Literacy is a 21st century approach to education. It
provides a framework to access, analyze, evaluate, create and participate with
messages in a variety of forms — from print to video to the Internet. Media
literacy builds an understanding of the role of media in society as well as
essential skills of inquiry and self-expression necessary for citizens of a
democracy.<o:p></o:p></span></i></b></div>
<div class="MsoNormal">
<br /></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: Times New Roman, serif;">related links:</span></div>
<div class="MsoNormal">
<span style="font-family: Times New Roman, serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Times New Roman, serif;">Definition of Media Literacy: http://en.wikipedia.org/wiki/Media_literacy </span></div>
<div class="MsoNormal">
<span style="font-family: Times New Roman, serif;">Center of Media Literacy: http://www.medialit.org/</span></div>
<div class="MsoNormal">
Definition of H<span style="font-family: 'Times New Roman', serif;">ypodermic Needle Model: </span><span style="font-family: Times New Roman, serif;">http://en.wikipedia.org/wiki/Hypodermic_needle_model </span></div>
<div class="MsoNormal">
<span style="font-family: Times New Roman, serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Times New Roman, serif;">Funny Story of Hypodermic Needle Model: http://iletisim.ieu.edu.tr/flows/?p=257 </span></div>
<div class="MsoNormal">
<span style="font-family: Times New Roman, serif;"><br /></span></div>
Anonymoushttp://www.blogger.com/profile/01198292858065601112noreply@blogger.com0tag:blogger.com,1999:blog-4301357947832274418.post-5008236273472681192012-11-27T09:51:00.002+09:002012-11-27T10:05:53.885+09:00Augmented Reality - Future of Marketing<!--[if gte mso 9]><xml>
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As for now the marketing is about web 2.0 and social media marketing. Currently marketing is about SEO, CPC, and social media marketing. The marketing nowadays are more segmented. Marketers are trying to target more specific market segments. The use of technology is always part of marketing tools. Mobile phone users are getting bigger than PC users and will continue to increase in the Future. QRCode, RFID and location-based service will sure be part of marketing tools within mobile phone ecosystem. However, I am thinking about Augmented Reality will become the next big thing in marketing. <br />
<br />
What is Augmented Reality? <br />
Augmented Reality is computer system that generates a composite view for the user with the combination of the real scene viewed by user and virtual scene generated by the computer that augments the scene with additional information.<br />
<br />
Nowadays marketing campaign still rare but some companies have already using Augmented Reality as their campaign. In 2012 Volkswagen Beetle, Net-a-port has released their ads using Augmented Reality technology and it gains a lot of attention from the customers. <br />
<br />
Here are ads from Youtube using Augmented Reality:<br />
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<br />
From the ads we can see they are a lot of possibilities for the future of marketing. This technology is still developing and there are many high tech companies such as Google provides Augmented Reality features on its social platform. Other social platform using augmented reality also exists. Here I post a video that shows the combination of using social media and augmented reality.<br />
<br />
One of the problems of Augmented Reality implementation is because it needs a special app that developed by each publisher for watching the ads. In the future, if there is an app that act as a standard application to view augmented reality for mobile phone that can watch all different kind of ads from all advertisers then it will be more comfortable for customers and there should be more advertiser using this technology. High-Tech company like Google is developing a project called project glass that combines social media, location-based service and Augmented Reality within a single integrated application. It is expected to be on sales by the end year 2012. By the time the devices are available on the market, augmented reality advertising will become easier to find.<br />
<br />
References:<br />
<br />
<ul>
<li>Youtube - TAT Augmented ID - <a href="http://www.youtube.com/watch?v=tb0pMeg1UN0">http://www.youtube.com/watch?v=tb0pMeg1UN0</a></li>
<li>Future of Augmented Reality - <a href="http://www.youtube.com/watch?v=tnRJaHZH9lo">http://www.youtube.com/watch?v=tnRJaHZH9lo</a></li>
<li>Volkswagen Beetle 2012 juicedUp - <a href="http://www.youtube.com/watch?v=KRA0SZhKNyo">http://www.youtube.com/watch?v=KRA0SZhKNyo</a></li>
<li>Disney villains take over the streets of New York City - <a href="http://www.youtube.com/watch?v=CGzkbx4EMR0">http://www.youtube.com/watch?v=CGzkbx4EMR0</a></li>
<li>Hyundai Accent 3D projection - <a href="http://www.youtube.com/watch?v=7fAs5DJxD-o">http://www.youtube.com/watch?v=7fAs5DJxD-o</a></li>
<li>The Window Shop - Net-A-Porter.com - <a href="http://www.youtube.com/watch?v=dTk_9pmqspE">http://www.youtube.com/watch?v=dTk_9pmqspE</a></li>
<li>GE’s Augmented Reality Ad – Amazing cools - <a href="http://www.youtube.com/watch?v=5fGav7FI5P4">http://www.youtube.com/watch?v=5fGav7FI5P4</a></li>
<li>Telkom Indonesia: Augmented Reality Presentation - <a href="http://www.youtube.com/watch?v=E8gbKkkpEfk">http://www.youtube.com/watch?v=E8gbKkkpEfk</a> </li>
<li>Basketball Interactive Wall - <a href="http://www.youtube.com/watch?v=3kAkyVmQWyo">http://www.youtube.com/watch?v=3kAkyVmQWyo</a></li>
<li>Amazing AR Ads - <a href="http://www.businessinsider.com/11-amazing-augmented-reality-ads-2012-1%23net-a-porter-makes-storefronts-interactive-1">http://www.businessinsider.com/11-amazing-augmented-reality-ads-2012-1#net-a-porter-makes-storefronts-interactive-1</a></li>
<li>Augmented Reality and Social Media - <a href="http://www.bitrebels.com/social/augmented-reality-comes-to-social-networking/">http://www.bitrebels.com/social/augmented-reality-comes-to-social-networking/</a></li>
<li>Marketing brand - <a href="http://mashable.com/2012/06/11/augmented-reality-marketing-brand/">http://mashable.com/2012/06/11/augmented-reality-marketing-brand</a></li>
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<!--EndFragment-->suwandihttp://www.blogger.com/profile/18075063220056438302noreply@blogger.com0tag:blogger.com,1999:blog-4301357947832274418.post-67884322705781344742012-11-27T04:53:00.005+09:002012-11-27T04:53:50.263+09:00From touchless technology to human microchipping<span style="font-family: Verdana, sans-serif;"> </span><br /><!--[if gte mso 9]><xml>
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<span lang="EN-US" style="font-family: "Verdana","sans-serif"; mso-ansi-language: EN-US;">None of the futurists could predict two decades ago that computers would
so quickly be replaced by tablets and mobile phones become much smarter than
computers. It took barely 10 years when first tablets and touch-phones came up
and imagine how personal these items. Today's trends already show that mobile
devices are moving towards touch-less and contact-less technology. FeliCa chips,
for example, are successfully used in mobile devices for proximity detection of
user's ID. The chip can hold all the necessary information about the user,
including identification details, bank accounts, users personal information and
even keys from his/her house, car, etc.</span><br />
<br />
<span lang="EN-US" style="font-family: "Verdana","sans-serif"; mso-ansi-language: EN-US;">However, in my opinion, these kind of chips will become more organic in
the nearest future. "VeriChip" is the only human-implantable
microchip approved by US government and its manufacturing and marketing started
in 2010. Having a size of smaller than a grain the chips can be implanted into
the human body and there are already thousands of people in the world with such
chips implanted in their hands. It is hard to imagine the limitations of
functions that this tiny chip can hold. It can be linked to the database that
holds the individual data, medical records, bank account information, etc.
People will no longer need ID cards, driving licenses and credit cards.</span><span lang="EN-US" style="mso-ansi-language: EN-US;"></span><br />
<span lang="EN-US" style="font-family: "Verdana","sans-serif"; mso-ansi-language: EN-US;">Human micro-chipping will also open the new horizons for businesses.</span><br />
<br />
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<span lang="EN-US" style="font-family: "Verdana","sans-serif"; mso-ansi-language: EN-US;">Marketing will become even more personalized than ever before. Each customer
will leave its footprint making a purchase or even just visiting the place of
interest. Based on the actions, decisions and even reactions of each customer
marketers can easily find out all the detailed information about each customer:
their age, health status, bank account, interests, likes and dislikes, etc. The
videos below show how human micro-chipping can make our lives easier. However
there is a question about privacy and if any of us in fact want to share all
the personal information. Of course “No” would be the answer of majority of us.
But the most important question comes next: Can any of us escape the next stage
of evolution of technology?</span><br />
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<![endif]-->Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4301357947832274418.post-14237959616913265342012-11-27T03:04:00.002+09:002012-11-27T03:04:40.871+09:00Location Based Service <br />
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If we look at the share of Data Traffic based on the device,
the tablet and mobile traffic is forecasted to be significantly higher than the
computer. Below is the pictures screen shot from two Research Inc.</div>
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Looking at the favorable trend of Mobile devices, we can say that <b>mobile marketing</b> will be the most effective channel for the
organizations. When creating a website,
the marketers need to focus on the layout which can attract customers through
their mobile screens. With the devices in their hands, the customers are
searching the service available wherever they are and whenever they can. Thus,
I think <b>Location Based Service (LBS)</b>
will play a big role in the future of marketing. When you use the location
based service, you have to install the related apps such as foursquare (<a href="https://foursquare.com/">https://foursquare.com</a>). Then, you can check in through the apps when you get to particular places. When you frequently
visit one place and check in, you can become a mayor of that place and earn
discounts and coupons. That is very interactive and fun, so people are easily
attracted. The fact is people are getting tired of sitting the whole day
working, and need interactive endorsement. That’s the reason why Location Based
Service has the bright future in the role of marketing. </div>
Anonymoushttp://www.blogger.com/profile/17120276141062136683noreply@blogger.com0tag:blogger.com,1999:blog-4301357947832274418.post-50491143259914943692012-11-27T01:53:00.000+09:002012-11-27T01:53:01.356+09:00The Future of e-MarketingWe learned many things about eMarketing. How it evolved through the years with growing usage of SMM like facebook, twitter..etc<br />
But if you think more back e-Marketing's nascent state was when WWW became popular. We make surveys , we create awareness, create websites all through techlogy itself.<br />
In my opinion the future of eMarketitng is essential from new technologies like this amazing innovation called " six sense".<br />
Question is how to adapt it ?<br />
We have a successful example of SMM , its shows us that people are people. And it is natural to want to engage with each other and be emotional. In fact we learned from eMarketing course that most successful marketing approach is to create something that could awake some sort of emotion.<br />
In my opinion the future of eMarketing would be narrowed down to persona , and deliver the perfect more personalized marketing approach.<br />
<br />
<a href="http://www.youtube.com/watch?v=mUdDhWfpqxg">http://www.youtube.com/watch?v=mUdDhWfpqxg</a>Anonymoushttp://www.blogger.com/profile/17514686988384025936noreply@blogger.com0tag:blogger.com,1999:blog-4301357947832274418.post-74737374729160015772012-11-27T01:10:00.002+09:002012-11-27T01:10:26.629+09:00NFC technology help marketing<br />
In the near future, NFC technology might create some advantage to mobile users. There are several ways to utilize this technology. Here, let me explain how to utilize this technique.<br />
<br />
1 Smart poster - create awareness during the time in between times.<br />
2 Loyalty Point-- Mobile users can easily get slight cost down with e-coupon.<br />
3 For elder people-- NFC technology can enable elder people to do several things.<br />
4 Secure service---Payment, Secure key.<br />
5 Data transaction authentication-- Between mobile users, ID authentication can be realized.<br />
<br />
In the above, I would like to describe applications smart poster and service for elder people <br />
<br />
Regarding smart poster, people can kill their time and faciliate several things such as checking details of events and making reservation. As makerters, they can utilize this opportunity as outbound marketing. This concept is realized with extremely low cost ( NFC chip cost ) and exsiting technology like web browzer.<br />
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With regard to elder people service, as a example, they can easily get phone number and make automatical call with tapping thier mobile phones wihtout entering numbers. <br />
This also can help handicapped people. Form marketer's viewposition, I have not come up with ideas which relate this sevice with profitability.<br />
However, this technology can be a first step for marketer to aim at elder people and give value proposition with advanced technology.<br />
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Anonymoushttp://www.blogger.com/profile/16293476519327086549noreply@blogger.com0tag:blogger.com,1999:blog-4301357947832274418.post-50109958929616081372012-11-27T00:52:00.000+09:002012-12-01T09:45:15.198+09:00Future trend (location service)<br />
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<span style="font-size: 14pt; line-height: 200%; mso-fareast-font-family: "MS Mincho"; mso-fareast-language: JA;"><span style="font-family: Calibri;">E-Marketing
is ever changing. Here I would like to talk about a new trend for future. That
is location service. Maybe you may be familiar with Google map and Facebook
location service, yes, it’s so exciting, when you want to go somewhere, just Google
it with location service, it tell you everything about how to go there with
different options. Another, like the popular social media Facebook shares the
location, you could find your friend just went somewhere, you know what happed
to them and where they are. I remember two years ago, I bought smartphone to
check the mobile location service which amazed me a lot, since you could access
anywhere you want to go just access the mobile network, then it give you such
useful information, you could never worry about where to go and how to
transfer. Recently I bought a new Sony’s camera with Wi-Fi and GPS, it is
awesome. You could just forget about you have to plug to share the photos, and
with GPS, the only thing you could do is check where you were in the photo. One
thing concerns me is that every High-Tec has an advantage and disadvantage just
as two sides of a coin, when we surf the wonderful location service, you may be
tracked definitely. If this goes bad, you are no longer yourself, everyone
watches you, you become transparent. Technology is changing so fast, you could
never image how it would change in the near future. Let’s embrace the future
tec.<o:p></o:p></span></span></div>
Anonymoushttp://www.blogger.com/profile/10210518732424149012noreply@blogger.com0tag:blogger.com,1999:blog-4301357947832274418.post-79540928782286344312012-11-27T00:39:00.001+09:002012-11-27T00:39:33.824+09:00Intelligent Glasses as a future mobile platform for eMarketing<br />
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<span lang="EN-US" style="background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;">As announced by Brin on </span><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-weight: bold;">27 June 2012</span><span lang="EN-US" style="background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;">, Google I/O attendees will be able to
pre-order Project Glass developer units (non-retail) for a whopping $1500, and
its shippment was predicted to begin at early 2013.<span class="apple-converted-space"> </span></span><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-weight: bold;"><o:p></o:p></span></div>
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<span style="font-family: Arial, sans-serif; font-size: x-small; line-height: 14.4pt;">The Project Glass is a </span><span style="background-color: transparent; line-height: 19.200000762939453px;"><span style="font-family: Arial, sans-serif; font-size: x-small;">smartphone-like format hands-free mobile communication device and could interact with the Internet via natural language voice commands. The operating system software used in the glasses will be Google's Android. </span></span></div>
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<span style="font-family: Arial, sans-serif; font-size: x-small;"><span style="line-height: 19.200000762939453px;">After Google’s announcement, Apple, Microsoft, Olympus and Vuzix also announced their patents or intend of entering in intelligent glasses market later this year.</span></span></div>
<div style="margin: 4.8pt 0cm 6pt; text-indent: 9.75pt;">
<span style="font-family: Arial, sans-serif; font-size: x-small;"><span style="line-height: 19.200000762939453px;">Although it hasn’t been put into formal sales, and maybe it cannot even be called a market now, it can be surely predicted that it will be a trend in several years (or less time) for intelligent glasses become another mobile platform after smartphone and tablets. </span></span></div>
<div style="margin: 4.8pt 0cm 6pt; text-indent: 9.75pt;">
<span style="font-family: Arial, sans-serif; font-size: x-small;"><span style="line-height: 19.200000762939453px;">It is really a cool idea to make glasses a mobile platform. Although tablet or smartphone is already rather convenient to take and use, the Intelligent Glasses just needn’t to take! </span></span></div>
<div style="margin: 4.8pt 0cm 6pt; text-indent: 9.75pt;">
<span style="font-family: Arial, sans-serif; font-size: x-small;"><span style="line-height: 19.200000762939453px;">And the interests showed by other high-tech companies also indicate that this market is promising to develop, therefore, we can indicate that Intelligent Glasses will be accepted by public and become another major mobile platform for eMarketing in a near future.</span></span></div>
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<span style="font-family: Arial, sans-serif; font-size: x-small;"><span style="line-height: 19.200000762939453px;"><br /></span></span></div>
<div style="margin: 4.8pt 0cm 6pt; text-indent: 9.75pt;">
<a href="https://developers.google.com/events/io/">https://developers.google.com/events/io/</a></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4301357947832274418.post-23358694480887519412012-11-27T00:29:00.002+09:002012-11-27T00:29:57.154+09:00Ecosystem and Manipulate Customers' Emotions
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8hqx0ffYtmOYdN0835sTVN9ZQAU67jr0zCoAW_uTrK4yMq9_NJUYr40E88k6H0u33qHG2TJsj_0D8rQD7xEIrHIZRBns07QkBWPXPO0W-SLpdj6A9GU5HCaojqJNj1riSf0HPwyYiY_hS/s1600/survey.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="123" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8hqx0ffYtmOYdN0835sTVN9ZQAU67jr0zCoAW_uTrK4yMq9_NJUYr40E88k6H0u33qHG2TJsj_0D8rQD7xEIrHIZRBns07QkBWPXPO0W-SLpdj6A9GU5HCaojqJNj1riSf0HPwyYiY_hS/s400/survey.png" width="400" /></a><span style="font-family: Calibri;">Survey of 8933 respondents took
by Yahoo indicate that 46% people purchase product because it functionality
rather than its coolness. However, do you think people buy iPhone or others Apple
product because its functionality? I doubt it. How many of you used all the
function of iPhone? Don’t you think that Android could do the same or maybe
better? And why some people still have preference on that product? <o:p></o:p></span></div>
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<span style="font-family: Calibri;"><span style="mso-tab-count: 1;"> </span>Apple
successfully marketing method for being different and set the prestige inside
people mind; people basically want to be different from others, and Apple
capture well this attitude at that moment. So do you think that you buy Apple
because of it is “cool” or because its function? When you buy Apple products
did you compare the price and compare all the feature of Apple and others
before buy it? <o:p></o:p></span></div>
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<v:shape alt="Description: Google Glasses are the future" href="http://www.bgr.com/2012/04/04/googles-project-glass-is-totally-right-out-of-terminator/" id="Picture_x0020_3" o:button="t" o:spid="_x0000_s1026" style="height: 136.5pt; left: 0px; margin-left: 342.15pt; margin-top: 8.8pt; mso-height-percent: 0; mso-height-relative: page; mso-position-horizontal-relative: text; mso-position-horizontal: absolute; mso-position-vertical-relative: text; mso-position-vertical: absolute; mso-width-percent: 0; mso-width-relative: page; mso-wrap-distance-bottom: 0; mso-wrap-distance-left: 9pt; mso-wrap-distance-right: 9pt; mso-wrap-distance-top: 0; mso-wrap-style: square; position: absolute; text-align: left; visibility: visible; width: 120.15pt; z-index: 251658240;" type="#_x0000_t75"><span style="font-family: Calibri;">
<v:imagedata o:title="Google Glasses are the future" src="file:///C:\Users\ATB~1.ALI\AppData\Local\Temp\msohtmlclip1\01\clip_image003.jpg">
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</w:wrap></v:imagedata></span></v:shape><span style="font-family: Calibri;">Let’s
not mentioned it too long, my point here is that marketers usually taking
advantages from customers emotion rather than people rationality. Many companies
doing the same manipulate customers’ emotions, they try to influence the people
opinion with some short video or advertisements until people say to the
products or to their friends: “Guys, the products is awesome, you must look at
this!!” That what viral marketing try to achieve right?<o:p></o:p></span></div>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGcXnNZ6jxNlwZG2x4-YUBZ_l5C9FwX0NyxFugDHeWqcuVvztZ-tBOZMRG1QuyNvbXS9KCQqvDepLSWhlBjbb6_W4lO99UX7CH0WXn9VZR9pgcXPr155JQxeu7AHUFg1NBrlj63w6Joki5/s1600/google+glass.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGcXnNZ6jxNlwZG2x4-YUBZ_l5C9FwX0NyxFugDHeWqcuVvztZ-tBOZMRG1QuyNvbXS9KCQqvDepLSWhlBjbb6_W4lO99UX7CH0WXn9VZR9pgcXPr155JQxeu7AHUFg1NBrlj63w6Joki5/s200/google+glass.jpg" width="175" /></a><br />
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<span style="font-family: Calibri;">So it is not
mentioned that the survey was wrong but in fact it is different with how people
act to purchase items. Take a look at these two video Google’s Project Glass on
YouTube below. Google basically trying to embed two strategies inside their
products, and I think it would be success:<o:p></o:p></span></div>
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font-family: Calibri;">1.</span><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><span dir="LTR"></span><span style="font-family: Calibri;"><b>Create ecosystem</b>,
with its google+ and so many features such as google maps, LBS and also video conference.
It <span style="mso-spacerun: yes;"> </span>will be embed customers deeply and
their dependable on the products, see the video: </span><a href="http://youtu.be/9c6W4CCU9M4"><span style="color: blue; font-family: Calibri;">http://youtu.be/9c6W4CCU9M4</span></a> </div>
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font-family: Calibri;">2.</span><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span dir="LTR"></span><span style="font-family: Calibri;"><b>Manipulating customers’ emotion</b> on how important the
products to capture all precious moment of baby and his family. Check the video
at </span><a href="http://youtu.be/GZDirHMEmXk"><span style="color: blue; font-family: Calibri;">http://youtu.be/GZDirHMEmXk</span></a><o:p></o:p></div>
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<a href="http://news.yahoo.com/the-6-sleekest-gadgets-of-2012.html"><span style="color: blue; font-family: Calibri;">http://news.yahoo.com/the-6-sleekest-gadgets-of-2012.html</span></a></div>
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<a href="http://bgr.com/2012/04/04/googles-project-glass-is-totally-right-out-of-terminator/"><span style="color: blue; font-family: Calibri;">http://bgr.com/2012/04/04/googles-project-glass-is-totally-right-out-of-terminator/</span></a><o:p></o:p></div>
atb.alifhttp://www.blogger.com/profile/13131158354324497319noreply@blogger.com0tag:blogger.com,1999:blog-4301357947832274418.post-25768224701213672742012-11-27T00:29:00.001+09:002012-11-27T00:29:19.289+09:00"E"-Idol<div dir="ltr" style="text-align: left;" trbidi="on">
Idol market has been growing in Japan.<br />
In 2009 54.5 billion, 2010 55.5 billion, 2011 64 billion, and 2012 more than 70 billion (estimated).<br />
One of the most famous idol units should be AKB48 and now they are expanding to some Asian countries. Like this, I think Japanese idol culture will continue expanding to foreign countries.<br />
This time, i would like to forecast the idol industry from "E" point of view.<br />
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Hatsune Miku is a famous "E"-Idol in Japan. That means she does not exist in our real life.<br />
She has been collaborating with some big names such as Google, TOYOTA, and Family Mart.<br />
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She has done several live performances in Japan even though she is virtual. The performances were really successful. One of the performances was done on March 9th in 2011. All its tickets were sold out on the first day, and 15 movie theaters showed it as a public viewing. The performance was also shared on Niko-Niko-Douga (online video sharing site) in parallel. On the day, more than 170 thousand people watched it on the site even though the show was not free (cost 2,100 yen) and number of comments to the show were more than 400 thousand. In addition, she is going to be showed in HongKong and Taiwan on this X'mas eve.<br />
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It is just amazing.<br />
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There are some good things. 1) It is impossible for existing idols to exist several places at the same time, but she can. 2) She is naturally virtual (2D), so people less care to pay 2D things (like Niko-Niko-Douga). 3) If 3D technology is applied to her, it will be more fantastic. I have no idea how much it costs to create and maintain such E-Idols. However, 4) I think she can swim in the Internet well. It helps her create global awareness much faster than any other existing idols.<br />
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Like Hatsune Miku, I think "E"-Idol is one of tools for Idol industries to grow their profit globally.</div>
furuikehttp://www.blogger.com/profile/17086270431038747772noreply@blogger.com0