Loyalty and e-marketing issues (customer retention on the Web)

Number of hits is no longer appropriate measurement of website’s success. To establish trust through ethical activities and integrity, performance, and adequate information is very essential in e-marketing. Those issues were discussed in this paper. To promote online customer loyalty, a firm should consider the following factors: performance, trust and cyberfraud, focus, integration, and building relationship. Those strategic business activities were important factors in order to take care of online customer loyalty. Six insights on what company should do to improve customer loyalty on the website via e-marketing were also given at the end of this paper.  For more understanding, read this article: Loyalty and e-marketing issues (customer retention on the Web).