If you have a free time for 12 minutes, pls, enjoy to watch this short video clip.
One of my friend links me this clips from online and this may be the great viral marketing I think.
Publicis Mojo,advertising agency from New Zeland,created this clips,"SIGNS", for schweppes soft drink. The product has been seen only two time at 3minutes and 17 seconds and 6 minutes and 30 seconds.However,this is very success in Youtube.
SIGN is the part of the campaign to reposition Schweppes as agrown up beverages for sophisticated urban consumers.For which Publicis Mojo developed an online film festival that tantalized the scheweppes audiences with provocation unashamedly adult themes.
"Initially rolled out in eastern Europe,where it quickly generated over 10 millions minutes of brand engagement."
Watched on you tube:3,009,522 views, More than 3millions 
1 comment:
Wow! This was really sensitive, mindful, and deep movie (Yep! I count this one as a movie, not as advertisement). Definitely, this ad generated a huge brand awareness even though the appearance of the beverage was just only few times. Honestly, I didn't see there any ad, I saw a story about the office worker, just like me, whose world was boring and grey, until she appeared, and changed his world positively. She was interested in him; he was also interested in her. This is an old story which will always exist.
And there is no magic bottle of whatever which you can drink and get crazy as it was a strong acid. //remember Starbucks’s ad?? ))) And I like it! This could be one of the secrets of creating the successful viral marketing; you shouldn’t show your product to you customers as a universal panacea, because they don’t believe you!! But you should put it as a nice or bad association in their mind.
Thank you, Min Thant, I really enjoyed.
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