Monday, November 16, 2009

Privacy and Personalization: From Clickstream to Targeted Advertising

To personalize pages companies need to know things about us - what we like, what we've seen, what we read and what we purchased. Online retailers are in the business of capturing our information to give them a competitive advantage over their competitors.

http://www.readwriteweb.com/archives/privacy_and_personalization.php

No comments: