Privacy becomes the most concerns of Internet users as well as e-commerce organizations. With the development of social network sites, like Facebook, Twitter, Myspace.... the possibility of private information is being stolen as well as the possibility of website hackers....is higher than ever.
To overcome this, Landon Cox, a Duke University assistant professor of computer science have come up with an alternative called "peer-to-peer" system where social networking information is isolated from "control of a central Entity" and private information is harder to be stolen. Cox proposed three possible options in which users would load their personal information into "Virtual Individual Server," or VIS. But these options seem have many challenges in term of cost, trade-off of desktop machines and highly-available public clouds and its trust as well. For more information, please click here
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