"Knowing a change is coming is one thing; predicting its shape and form is something else entirely. M-Business succeeds at both, exploring today's wireless revolution from a business perspective as it introduces practical strategies your business can use to adapt from tethered, PC-centric models to mobile, person-centric techniques and strategies." M-Business focuses on the bottom line: how managers can begin to plan for and differentiate m-business investments. " Gradually M-business will continue to use pull strategy allowing Mobile users to customize their preferences to certain products on a website, and get updates and review, and even to place a comment or tweat. The personalize experience gives websites advantage over others.
Dr Ravi Kalakota & Marcia Robinson, m-business the race to mobility
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