Mail Magazine from Obata-san

I received Obata-Shuzo's Mail Magazine just today, and Obata-san mentions our eMarketing presentation in the Mail Magazine. I'm sorry for such a late posting, but wanted to share my translation of Obata-san's comment with you.

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December 14 last week, I went to International University of Japan in Urasa and listened to students' presentations.
35 graduate students from about 20 countries made 6 groups and presented Sake marketing plans in foreign markets. Listening to a great deal of wonderful ideas from international students, I felt the 3 hours passed so quickly.
This course will continue until early summer next year. I'm looking forward to seeing how Niigata Sake industry will be developed from different countries' point of view!
---

I'm glad Obata-san liked our presentations.

Thank you Professor Sugai, and everyone!
Have a happy holiday!

Thank you!

Dear eMarketers,

I just wanted to thank you for making such great efforts on this year's blog. I'm very impressed with what you were able to post here. Please enjoy the holidays and I look forward to seeing you all after the New Year.

8 Interesting Things About Marketing & Social Media In Russia

This blog is interesting. It has a lot of foot
note that we can reference.You can read
here

Top 10 Semantic Web Products of 2009

2009 has seen a lot of Semantic Web and structured data activity. Much of it has been driven by Linked Data, a W3C project which gained momentum this year. According to Sir Tim Berners-Lee, the inventor of the Web, Linked Data is a sea change akin to the invention of the WWW itself. We've gone from a Web of documents to a Web of data.

http://www.readwriteweb.com/archives/top_10_semantic_web_products_of_2009.php

Facebook change gives users more privacy controls

Face book continuosly working for privacy controls.
read more

The Mobile device will be the world's primary connection tool to the internet in 2020

I am going to post this video, please watch this video, it will give you some useful information..

fractal Marketing- Business Model or our future

Hi emarketer friends, here i am going to post some information.

Consumer behavior changes-Web communities

According to my previous post, now consumer purchasing decision is affected by three groups of influencers: Key influencers (their own blogs, twitter following...); Social influencers and known peer influencers (family members, close friends...).

Seeing the leading websites, we also know the power of influencers in the customers' decision. In the Rubicon Consulting Inc.'s report, leading websites are Google (52%), Yahoo (22%), Youtube (19%), Wikipedia (18%), Facebook (17%), eBay (16%), Mapquest (14%), Amazon (13%), MySpace (12%), Craigslist (10%). There are five major types of communities: proximity; purpose; passion; practice; providence. The report will give us the general pictures of customers acting on web communities: posting; discussion; web reviews impact; impact on product categories purchasing decision....

On semantic web

A short tutorial on what semantic web is what it could mean for us. Not a flashy or sophisticated video but very informative :)

google.co.jp vs. yahoo.co.jp

Here I tried to answer to the question "why I think the Google search surpasses the Yahoo search". Would really appreciate your comments.

Best practice in Mongolia

Mongolia is one of the world’s lowest population density nations – less than 1 person per square km in most areas. But the number of mobile phone users are increasing sharply and giving convenient communication opportunity for 2.7 million Mongolians.

According to the XacBank of Mongolia’s research, there are 1.9 million mobile subscribers in Mongolia and the bank has implemented the project to deliver banking services through mobile phones and other ICT to low-income, underbanked population in remote rural areas throughout the country. This service is called AMAR which means easy. Former CEO of this bank stated that “Leapfrogging access to finance challenges with mobile phones” in 2007.

Koprol - Indonesia Social Media Networking

In Indonesia social media networkings will still have the first place for the internet users. From Friendster to the latest trend in Indonesia Facebook and Twitter. Koprol is the first Indonesia social media networking and still in development, but maybe for the next 3-5 years it will become one of the best Indonesia social media. Koprol has users most of them are student and young people. Koprol provides information about places where you can find your friend in the same area or nearby. It's depend on the user when they checkin in a certain place they can search and share with friends. Koprol connected with other social media like Facebook, Yahoo, Gmail, Twitter, and FireEagle that make user easier to sign up and share.

Mobile Marketing & Advertising Futures

This time, I am posting a presentation about Mobile Marketing & Advertising Future. It was on the slide share.

Regarding this presentation, advertising will follow audience from TV, radio, print to mobile (web) and mobile is viewed as the most innovative and personnel media channel compared to all traditional and digital channel.

http://www.slideshare.net/gleonhard/mobile-marketing-advertising-futures-data-is-the-new-oil

Future trend on internet

Social networking websites such as Facebook, Twitter Video/Picts sharing websites like Youtube, FlickrBut will they be still the trends in future ?.

In the future, there will be a new concept for that; classifieds search engine, because of the fact that more than half of the searches conducted on search engines such as Google, Yahoo and Bing aim to find the right website to gain access to a certain classified ad posted on the internet

It should be used as classifieds search engine and ad search engine as people from all around the world begin to use the site to post their ads and its database should be the largest one on the internet. Just think about it !

It will have many unique functions providing the site to be the unique one not only in classifieds websites also in all websites.

WoM marketing segment

The fastest-growing segment of marketing is "Word-of-Mouth" (WoM), which includes of the254$ billion marketing services sector of the media industry,branded entertainment,
direct marketing, relation marketing.
WoM markeintg grew almost 5 times faster than the overall marketing services sector
and more than 6 times faster than overall media industry and GDP.

WoM marketing is an alternative marketing strategy supported by research and technology
that ecourages consumers to dialogue about products and services.

RFID: The Future by IBM

One more time, Technology makes us dreaming.

Have a look of IBM vision of the future.

http://www.youtube.com/watch?v=eob532iEpqk

One World Government RFID

Is it a future trends of e-marketing?data mining
for customers are more wider in business world
and Marketers try to collect the personal data of
consumersfor manyways.Following documentary
series show the collection  of personal information,
legal problems for abusing personal data ,and
future trends. the legal suit occurred  between
a customer and car rental company which
collected the custoemrsmovement by using
GPS will become coomon problemsbetween
customers and business firms.
This is the part one of this series.

Excellent Posts + Apple's Knowledge Navigator

First, I just want to congratulate all of you on the amazing posts you've been making. I'm learning a lot by reading and watching what you're posting.

Second, I wanted to show you something related to mobile agents that you may find interesting:

Free Local Marketing

Internet marketing best practice cost should be lower than traditional marketing. However, today small business can marketing their business using internet freely, because they can use Google internet marketing service which is called"Local Business Center"and this service is free. This service is best practice for small companies like a restaurant, DVD rental, cafe shop, music shop, etc.

Vodafone Machine to Machine Smart Services

Hi everyone,
It is a kind of mobile agents that assist you.


www.youtube.com/watch?v=ujk1cprLpD8

Mobile fights poverty: A cell phone is a cow

Here is the speech from Iqbal Quadir who quit his banker job in NY to start a mobile phone operator connecting 80 million rural Bangladeshi and become a champion of bottom-up development. In this presentation he explains that mobile is essential to the future development of countries in poverty.

Feilca technology will break in Europe.

Although NTT docomo have tried to introduce Felica technology which is kind of Near Field Communication(NFC) to the world in several years, it has not been penetrated into the other country.Today, I found one article with regarding to NFC technology in the Europe.

Now many firms in mobile and finance area in Europe are considering adopting the technology and creating the new market. Currently,many people in Euro are not interested in payment in mobile, whereas they want to pay parking fee smoothly with NFC. There are less awareness of the technology in Euro.

http://www.forrester.com/Research/Document/0,7211,54873,00.html

Accept payments. Enywhere

One of founder of Twitter, Jack Dorsey set up new company "Square" which mainly provide a service to take everybody the credit card payment with a mobile phone. From next year, when you have a flea market etc, you can accept a credit card payment by using your mobile phone.
http://squareup.com/

Prometeus - The media revolution

Video explains how the Virtual life becoming the biggest market on the Planet in future. The death of the traditional media and how the experience becomes the new reality..

Evolution & the future of Marketing - A casestudy of Best Buy

From the past to the future, Best Buy CMO Barry Judge tells the story of how Best Buy's Marketing Capability .

(Best Buy Co., Inc. is a specialty retailer of consumer electronics in the United States accounting for 19% of the market. It also operates in Canada, Mexico, and China. www.bestbuy.com)

Source - YouTube & Wikipedia

Look at evolution of Mob Phone

Hi friends, just a spend few minutes on this video.



But you can see this future phone design here.

Social networks will become next-generation CRM systems

According to forecast by "the future of the social web" on Forrester, the era of social commerce will start from 2011 and mature on 2013. At that time,"social networks become the repository for identities and relationships, they will become more powerful than corporate Web sites and CRM systems."
At this stage, users will involve more in web community and build relationship based on trust in the commnunity,and do group buys. It also makes them reluctant to give their personal data to brands they don't trust due to confidentiality. Eventually, social networks like Facebook, LinkedIn will gain bigger and bigger customer base and trust, and they will evolve into the holding ground of customer information. "Social networks will derive power from a new role: a customer-relationship intermediary between brands and consumers". Then privacy risk will become more and more important for marketers to consider to generate trusting of customers and connect them with brands.

Mobile + Cloud Computing = The Future Trend?

The two fastest technology development today are mobile technology and cloud computing. Analyst predict that in 2010 there will be 1 billion plus mobile web users. What will be happen if these technology merge. Is it the future of mobile depend on cloud computing? Analyst said that the cloud computing will set radically to transform the mobile applications. ABI research forecast that in 2014 mobile cloud computing users will reached 1 billion subscribers. Gartner's also mention that cloud computing and mobile application are in the top 10 technology right now. Maybe we can expect that this dream will come true soon. Just like what NTT DoCoMo see the future (the old one).



part 2 & part 3

Or what Microsoft see....

Rakuten as a true leader in internet business

I think Rakuten is one of the promising internet businesses in the future, because in spite of this economic downturn, it has achieved constant growth every year. Please see the CEO's message.
Also, Rakuten has a vision for the future trend.

e-Marketing Future trends(To improve contents)

Decreasing Page views and efforts to improve contents

In April 2008, Japanese households spent at a total
of 929 millions hour on the web.It is increase 17.6%
from previous year.However,total page views fell 2.8%.
That indicated that the ways of surfing internet is
changing.More people prefer to only visit at their
favorite sites and stay longer on them.Increasing
both visitors page views amid such a trend requires
boosting the appeals of the site.In response to
that trends,both site operators and corporate
advertisers are making various efforts to Jazz up
their sites by improving contents.Most of the Markets
think it is a newtrends and they are trying to catch it.
See. The Nikkei Weekly Nov-30 2009, page

Online Marketing in 2012

Video clip represents Future Trends in Online Marketing for Hotel, Resorts and Vacation Rentals.
Online Marketing in 2012: Future Trends in Online Marketing for Hotel, Resorts and Vacation Rentals

View more presentations from Blizzard Internet Marketing, Inc.

Tell us, where are you exactly?

Location-based service is the major trend at this year's digital culture festival in Austin, Texas

SXSW Interactive is well known for being a five-day hothouse for trends, and this year – despite a slightly more sober atmosphere – was no exception. The unofficial theme could have been real-time, from search to conference coverage and socialising. Festival buzz was amplified on big screens through the centre, which scraped SXSWi-related posts from Twitter and folksonomised conversations and party gossip. As in previous years, corridors were still lined with geeks and their laptops, but there was noticeably less lengthy blogging and more time spent on netbooks and phones issuing pithy tweets during sessions. And consequently the convention centre's wireless was flawless all festival, while iPhone users had brought AT&T's mobile network to its knees by the first day.

http://www.guardian.co.uk/technology/2009/mar/19/sxswi-texas-internet-trends-are-location-social-networking

It's all about value

Here is a nice and short article, where you can find valuable information about value proposition, strong value preposition.

EMarketing: predicted Trends

Despite the economic crisis, total online marketing spend is expected to rise to $24.5 billion (4.5% growth) by the end of 2009. (eMarketer Report, 2009)

Along with the growth, it is expected an evolution of tools, channels and methodologies.

Here are research group Forrester’s predictions on the future of online marketing growth in its relative disciplines:

From Forrester.com: Interactive Marketing Spend (May 2009)

Categories that are expected to grow the most are:

Search Marketing : $31.6 Billion (15% annual growth)
Display Advertising: $16.9 Billion (17% annual growth)
Social Media Marketing: $3.1 Billion (34% annual growth)
Email Marketing: $2.1 Billion (11% annual growth)
Mobile Marketing: $1.3 Billion (27% annual growth)

To read more http://blogs.forrester.com/marketing/2009/05/interactive-budgets-are-growing-at-the-expense-of-offline.html

Future Trend on Net Society

Now a lot of people can manipulate PC and connect to internet. Then, the people have enjoyed benefit such as market information in the world which should be timely provided from networking, whereas we can also enjoy various information such a net advertisement as viral marketing. So our life will increasingly improve from now on.The situation will make it difficult for you to distinguish real world from virtual world by your spending more time with networking; as a result, reliability of society will be declining.

Therefore, I believe that you will have to focus on more liability information which everyone believes when you conduct e-marketing.

Future trend - Web Accessibility

Talking about "future trend", what comes to my mind is that many countries including Japan are going into an aging society.
Naturally, larger percentage of target customers of eMarketing will be senior people in the near future. My father is in late 60's and he started to use computer several years ago, and now he visits many websites everyday, posts blog, and participates in various kinds of online communities or campaigns.
I think it will be more and more important to consider Web Accessibility for future marketing. Web Accessibility Initiative (WAI) has developed the international standard for Web Accessibility.

WEB 3.0 ???

Introduction ... :


What Google CEO Eric Emerson Schmidt has to say :


What the father of the web "Tim Berners Lee" has to say

Cisco's future trend

Future's complex shopping! Shopping, fitting, and paying instantly.

eMarketing in an interactive society

Nowadays, online customers are influenced by different people around in term of their own social groups, with facebook, twitter, myspace..... Therefore, eMarketing activities will have to push their effort on targeting target customers' social influencers, not only target customers themselves to meet the fundamental target of generating profit. That is the reason why we come up with the term "SOCIAL INFLUENCE MARKETING" (SIM).

Razorfish report on SIM 2009 will give you understanding of the role of 3 influencers (Key influencer, social influencer, known peer influencer) in the purchasing decision of target customers. Where is the trust and how is the customers' trust affect their purchasing behavior. How you measure SIM? SIM Score they provide seems to tap into the social conversation related to brand but whether is the best tool or not (is there any different from brand and product, online conversation and actual behavior...). They also give us their own ideas about the future trend of Social influence marketing with viral ads, social ads....I think it is worthy to know of SIM and its role in the eMarketing funnel today because this will be the key tool for marketers in the future.

Important Brand and Marketing Trends for 2009

Dear friends,

In my openion, future trend marketing is very crucial thing.