EMarketing: predicted Trends

Despite the economic crisis, total online marketing spend is expected to rise to $24.5 billion (4.5% growth) by the end of 2009. (eMarketer Report, 2009)

Along with the growth, it is expected an evolution of tools, channels and methodologies.

Here are research group Forrester’s predictions on the future of online marketing growth in its relative disciplines:

From Forrester.com: Interactive Marketing Spend (May 2009)

Categories that are expected to grow the most are:

Search Marketing : $31.6 Billion (15% annual growth)
Display Advertising: $16.9 Billion (17% annual growth)
Social Media Marketing: $3.1 Billion (34% annual growth)
Email Marketing: $2.1 Billion (11% annual growth)
Mobile Marketing: $1.3 Billion (27% annual growth)

To read more http://blogs.forrester.com/marketing/2009/05/interactive-budgets-are-growing-at-the-expense-of-offline.html