Nowadays, online customers are influenced by different people around in term of their own social groups, with facebook, twitter, myspace..... Therefore, eMarketing activities will have to push their effort on targeting target customers' social influencers, not only target customers themselves to meet the fundamental target of generating profit. That is the reason why we come up with the term "SOCIAL INFLUENCE MARKETING" (SIM).
Razorfish report on SIM 2009 will give you understanding of the role of 3 influencers (Key influencer, social influencer, known peer influencer) in the purchasing decision of target customers. Where is the trust and how is the customers' trust affect their purchasing behavior. How you measure SIM? SIM Score they provide seems to tap into the social conversation related to brand but whether is the best tool or not (is there any different from brand and product, online conversation and actual behavior...). They also give us their own ideas about the future trend of Social influence marketing with viral ads, social ads....I think it is worthy to know of SIM and its role in the eMarketing funnel today because this will be the key tool for marketers in the future.
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