Reviewing at the end of E-Marketing

Time flies fast, it already comes to the end. Everything is so new for me here, reviewing this 3 months study, at the beginning I got some time to get used to the life here, then found myself nearly in the middle term. Luckily I could learn professor's E-Marketing class. Though many of us thought it was tough, but we really learned something from the lecture, I could still remember freshly, business never becomes easy, it should be the way like it is. We took the trial into marketing, at least delivered something not so bad results. That was it. Next semester would be long and difficult for me, since I put all the MBA core courses in my list. Thanks for professor's coaching, it was useful. I enjoyed though a bit tough. hah         

Facebook Site Governance Vote

Facebook had announced last month that it was revoking member rights to vote on privacy policies. They are now giving users the ability to vote on the ability to continue voting, along with its additional clarifications to the Data Use Policy.

Here is the link to vote:

Here

PLEASE VOTE BEFORE 10th DECEMBER!

Prof Sugai did mentioned that the voting will have no effects whatsoever. Privacy is dead! Prevention is better than cure, so do refrain from uploading certain contents whenever necessary to protect your family.

IOT's Possibility

When we talk about Internet of Things (IOT) in Japan, many people expect to apply it for the electricity management (Smart Home) or the traffic management (Smart Cars). I would like to introduce a possible case in terms of Smart Cars which would be realized in the near future.

In 2011, we had heavy earthquake in very vast area in east Japan. Immediately after the earthquake, most of people wanted to go the devastated area to help the people, but it was difficult because lots of roads in almost all Tohoku area were damaged.

But in the next day of the earthquake, Honda posted very useful traffic map on the web which showed which route we could go. It was very helpful not only for many people who went toward devastated area, but also for victims who escaped from that area.

 In fact, it was based on Honda's location based services. Honda has offered that kind of services around 10 years and has been collecting the traffic data from their registered users. So, it could show the route someone went through after the eathquake. Furthermore, they had experience tring to use this data to show which route could be gone through after the Niigata Chuetsu earthquake in 2007. So it could offer the maps earlier than others after the earthquake in 2011. After the release of the Honda's maps, the 3 companies including Toyota, Nissan, and Pioneer,car navigation maker, offered their data, and maps became more helpful.    


So now I think, if all the cars had the communication tools and interact each other, many traffic problems including heavy jam would be solved. Automobile companies have already had the technology to achieve that world. The last but not least obstacle would be the cost and the competition. This is not the problem of technology, but the problem of marketing. I think we will solve the problem, but the question is how long does it take. 5 years, 10 years or more? I hope this will be realized at least within 10 years. Too pessimistic? What do you think?

http://world.honda.com/news/2011/c111109Good-Design-Awards/index.html

Is Doraemon a marketer?

Japanese famous animation called Doraemon is also famous in the world. Doraemon has many very useful tools. I thought that I wanted to get some tools when I was a child. One of great tools called "Dokodemo Door" which if you open this door, you can go anywhere that you want.

According to Kotler and Keller, marketing is to know the needs of people or society and and gaining profits by responding to expectations. I think that Doraemon has done “Marketing” although he doesn't get profit, because doraemon can always help Nobita by using great tools.I hope that great tools will be invented someday.

Anyway, I sometimes really want to get the Honyaku-Konjac. "Honyaku" means translate. If I eat it, I can speak any language fluently. But, before it will be invented, I should study hard anyway.

Honyaku-Konjac

E-Paper Watch for iPhone and Android

Do you know “Crowd funding”?

The crowd funding is a system to raise funds in small lots from proponents for the idea to publish on the Internet.

Participant is different from the general public to small business
Media planning showcasing has contributed to increase the user. Among the companies of crowd funding, Kick Starter is one of the most famous company. In Kick Starter, "Pebble E-Paper Watch" was attracted investments of $ 10,266,846 is may be fresh in our memory.

This is the result of funding from the investment firm didn’t work; the route was changed to the kick starter. It should be noted that this recording at the moment, has become the highest amount gathered on the kick starter.

In the near future, funding may be also changed to “e-method” like above case.

FullDive

Making virtual friends takes another step further with the introduction of FullDive. Forget about xBox Kinect or Facebook, and get into FullDive.

FullDive is the use of technology to fully immerse one's conscience in virtual reality.

It only has a single interface that covers the player's whole head and face. It completely controls the player's consciousness by redirecting the signals the brain sends to the body and sending its own waves to stimulate the five senses. It has its own battery source, as well as a high frequency electromagnetic microwaves emitter.

With the sensory emissions, players are able to interact with the system “real-time” physically, as if they were in another new world. Players are able to interact physically with one another, even if their real bodies are apart in different countries.

eMarketing comes in the form of online advertising at various stages of this virtual reality. Ads will be placed together with purchasing items, or inclusion of virtual shops within the other world.

Whoever is interested in the video (Sword Art Online) that I've played during last week's class, please feel free to look for me and get it.

iOS vs Android, who will be the winner?

A recent news said that iOS app revenues still four times higher than Android, but Play store grows much more faster: Google Play's revenue jumped by nearly 18% during the month of October, while the App Store saw a decrease of 0.7%. And in terms of free downloads, the gap is just 12% in favor of iOS. It can be predicted that Android is promising to catch up with iOS in revenue in the future.

Moreover, from the market share aspect, Android has already been the winner: 75% share in smartphone operating system market showed the strength of Android. While at the same time, iOS only make up 15% market share, only 1/5 of Android.Even in America, Android's market share also has surpassed that of iOS.

The rapid growth in both market share and revenue showed its great potential. All the facts indicate that in the war between iOS and Android, the latter is more promising.It's maybe also because Android is in a more open commercial cycle.

However, it still hard to conclude that Android will definintely be the winner, since Apple always contrentrates on innovation and improvement of technology. Although Android work hard to catch up with it, there is still a large distance. And we can never know whether there will emerge another big competitor in future.

Anyway, no matter who will be the winner, the consumers will surely get benefit from their technological competition, which will bring us better mobile experience.

Productivity of Future Technologies with our Life in the Future

As from the last class on future marketing and future technologies we can see that the future is not that far from being able to use all of those cool technologies. Innovation never stop for us human. eMarketing in the future will have a lot of impact on business because it will involve with using technologies to drive them through. The behavior of consumer will change. Life will be more convenience not only for yourself but also for the other people who are looking for help and opportunities. In this video you can see one part that the Chinese guy gave a donation to the old man in the digital board that can move. When the Chinese guy point his phone at the board the old man in the board reacted to his phone, then the Chinese guy make a donation through his phone for that old man.
The future our next generation life will be a lot more convenience than the world today.

https://www.youtube.com/watch?v=a6cNdhOKwi0

The future is already here.

Last class I've discovered the Hatsune Miku. Impressive technology. Really, William Gibson again is right "The future is already here."

But I think more interesting things Gibson had wrote in his novels. I mean digitizing of mind to transmit yourself into a virtual world. Sounds futuristic?

This technology calls the Brain Computer Interface which allows to make direct communication pathway between the brain and an external device. Research on BCIs began in the 1970s at the University of California Los Angeles (UCLA) under a grant from the National Science Foundation, followed by a contract from... guess... DARPA.

The first man who began using such technology was Jens Newmann. He was totally blind and took the risk to try experimental technology.

I think these technologies will change society and the marketing as well, especially if use it in the existing project like "Second Life".

Can you imagine?

We are connected by network everywhere now

this week maybe Wednesday night our network was cut off for a short period, the next day when I checked my facebook, ocasionally found so many classmates complained we were isloated completely by non-network. Once upon a time ago, I could still remember the internet was like something else of our life. But today, like mobilephone and networks are ingrated well and being parts of our life. We couldn't image what would happen once without network. From this incident, we could realize how important network is at present to us.

How the Internet of Things Will Change Everything

This video from Cisco worth watching: after describing opportunities Internet of things is able to provide, the barriers to the Internet of things are listed:

• transition of IPv6
• establishing common set of standards
• developing energy source for millions - even billions - of sensors

The last barrier seems the most challenging to me. However I think all of the barriers will be removed in the nearest future and we will be leaving in the better world empowered by Internet of things very soon.

P.S: According to Cisco's predictions by 2020 there will be 50 billion connected devices whereas global population will be 7.6 billion people (6.58 connected devices per person).

The most psychological effective robot in the world

Do you know Therapeutic Robot, “Paro”?

Paro, which is shaped like a baby seal, was developed by AIST (National Institute of Advanced Industrial Science and Technology）in Japan in 1993.

Paro was officially recognized in the Guinness Book of World Records in 2002 for the most therapeutic Robot in the world. 

In the United States, Paro had FDA (Food and Drug Administration) approval and a lot of medical care and nursing care facilities have already used Paro for treating Autism children and demented patients.

As the population of old people has been increased in Japan, and a lot of companies have paid attention to the new business targeting them.

My company, Daiwa House, has begun to sell and lease Paro since 2010 as a sales agent in Japan. 

Advanced Interface technology

 Nowadays, the smartphone is becomming popular. Though ,actually, smartphone fucntions themselves can be realized PC, it seems that smartphone is more promising than PC. There are several reasons for this trend like starting up time and portability. For me, the most important factor is interface: touch technology.

 In my opinion, interface technology is really important for userability, and I believe that this userability can create customer's trial , royalty with simplex notion which we learned in E-mariketing class.

  In the future, I think the connected world will be brouht to everyone without difficulties and the easy interface trend like NFC and the Silly in Apple store.
I suppose that one of ultimate interfaces is Brain Machine Interface. With this interface, people can handle device without motions. This technology can contribute to heavily injured and handicapped people.

 As a marketer, I realized such kind of technology can create new businee opportunites.

Facebook Privacy

         There are so many different marketing related to Internet and E-business, Therefor there is only on platform and Marketing which attracte more than 1billion users ervery day. Those platforms are the social medias. Facebook is the perfect example of the social media. First website on internet and amount of users, every users interact with each other more important with brands.

       Facebook is one of the best way for the brands to interact with their fans, in cost efficency way, a trust from user more sensitive to the relationship with their favorite brands ( inbound Marketing ) and in a bigger amount of users.

This ideal relationship would have been perfect is Facebook would have not changed their privacy policy. Therefore the problem exist from the beginning. It is clearly written in the Statement of Rights and Responsibilities:


" You grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook (IP License)."

You can't retroactively change that agreement with a status update! That being said: Facebook's license ends when you delete your intellectual property, so they're unlikely to use your photos or status updates without obtaining permission first.

Which means that Facebook has publicly traded stock which doesn't affect its copyright or privacy guidelines;

 Users are already, explicitly, allowing the use of your intellectual property and informations under a specific set of agreed-upon guidelines from the contract.

Those Data are now more and more used by all kind of companies in order to analyze deeply consumers. Those Technologies are the EDI : Electronic Data Interchange. Thanks to it, company will go more and more closers to customers needs, location, moods...

This is one of the developing future of E-business.

Future Marketing Management

The future marketing management is empowerment of collaboration of employees.

http://www.youtube.com/watch?v=t_BLsJWnqYg

Media Literacy-We all need to know

In 20 years ago, researchers are still talking about magic bullet theory (or hypodermic needle model). At that time, the public was considered venerable to the messages because of the limited communication tools. However, since the popularity of Internet has “empowered” people, we, the public is no more passive receiver. On the contrary, we are active message participants. Therefore, instead of holding back toward the new media, we should develop media literacy.

According to Center of Media Literacy, the definition of media literacy is as follows:

Media Literacy is a 21st century approach to education. It provides a framework to access, analyze, evaluate, create and participate with messages in a variety of forms — from print to video to the Internet. Media literacy builds an understanding of the role of media in society as well as essential skills of inquiry and self-expression necessary for citizens of a democracy.

related links:

Definition of Media Literacy: http://en.wikipedia.org/wiki/Media_literacy 

Center of Media Literacy: http://www.medialit.org/

Definition of Hypodermic Needle Model: http://en.wikipedia.org/wiki/Hypodermic_needle_model 

Funny Story of Hypodermic Needle Model: http://iletisim.ieu.edu.tr/flows/?p=257 

Augmented Reality - Future of Marketing

As for now the marketing is about web 2.0 and social media marketing. Currently marketing is about SEO, CPC, and social media marketing. The marketing nowadays are more segmented. Marketers are trying to target more specific market segments. The use of technology is always part of marketing tools. Mobile phone users are getting bigger than PC users and will continue to increase in the Future. QRCode, RFID and location-based service will sure be part of marketing tools within mobile phone ecosystem. However, I am thinking about Augmented Reality will become the next big thing in marketing.

What is Augmented Reality?
Augmented Reality is computer system that generates a composite view for the user with the combination of the real scene viewed by user and virtual scene generated by the computer that augments the scene with additional information.

Nowadays marketing campaign still rare but some companies have already using Augmented Reality as their campaign. In 2012 Volkswagen Beetle, Net-a-port has released their ads using Augmented Reality technology and it gains a lot of attention from the customers.

Here are ads from Youtube using Augmented Reality:

From the ads we can see they are a lot of possibilities for the future of marketing. This technology is still developing and there are many high tech companies such as Google provides Augmented Reality features on its social platform. Other social platform using augmented reality also exists. Here I post a video that shows the combination of using social media and augmented reality.

One of the problems of Augmented Reality implementation is because it needs a special app that developed by each publisher for watching the ads. In the future, if there is an app that act as a standard application to view augmented reality for mobile phone that can watch all different kind of ads from all advertisers then it will be more comfortable for customers and there should be more advertiser using this technology. High-Tech company like Google is developing a project called project glass that combines social media, location-based service and Augmented Reality within a single integrated application. It is expected to be on sales by the end year 2012. By the time the devices are available on the market, augmented reality advertising will become easier to find.

References:

• Youtube - TAT Augmented ID - http://www.youtube.com/watch?v=tb0pMeg1UN0
• Future of Augmented Reality - http://www.youtube.com/watch?v=tnRJaHZH9lo
• Volkswagen Beetle 2012 juicedUp - http://www.youtube.com/watch?v=KRA0SZhKNyo
• Disney villains take over the streets of New York City - http://www.youtube.com/watch?v=CGzkbx4EMR0
• Hyundai Accent 3D projection - http://www.youtube.com/watch?v=7fAs5DJxD-o
• The Window Shop - Net-A-Porter.com - http://www.youtube.com/watch?v=dTk_9pmqspE
• GE’s Augmented Reality Ad – Amazing cools - http://www.youtube.com/watch?v=5fGav7FI5P4
• Telkom Indonesia: Augmented Reality Presentation - http://www.youtube.com/watch?v=E8gbKkkpEfk
• Basketball Interactive Wall - http://www.youtube.com/watch?v=3kAkyVmQWyo
• Amazing AR Ads - http://www.businessinsider.com/11-amazing-augmented-reality-ads-2012-1#net-a-porter-makes-storefronts-interactive-1
• Augmented Reality and Social Media - http://www.bitrebels.com/social/augmented-reality-comes-to-social-networking/
• Marketing brand - http://mashable.com/2012/06/11/augmented-reality-marketing-brand