As for now the marketing is about web 2.0 and social media marketing. Currently marketing is about SEO, CPC, and social media marketing. The marketing nowadays are more segmented. Marketers are trying to target more specific market segments. The use of technology is always part of marketing tools. Mobile phone users are getting bigger than PC users and will continue to increase in the Future. QRCode, RFID and location-based service will sure be part of marketing tools within mobile phone ecosystem. However, I am thinking about Augmented Reality will become the next big thing in marketing.
What is Augmented Reality?
Augmented Reality is computer system that generates a composite view for the user with the combination of the real scene viewed by user and virtual scene generated by the computer that augments the scene with additional information.
Nowadays marketing campaign still rare but some companies have already using Augmented Reality as their campaign. In 2012 Volkswagen Beetle, Net-a-port has released their ads using Augmented Reality technology and it gains a lot of attention from the customers.
Here are ads from Youtube using Augmented Reality:
From the ads we can see they are a lot of possibilities for the future of marketing. This technology is still developing and there are many high tech companies such as Google provides Augmented Reality features on its social platform. Other social platform using augmented reality also exists. Here I post a video that shows the combination of using social media and augmented reality.
One of the problems of Augmented Reality implementation is because it needs a special app that developed by each publisher for watching the ads. In the future, if there is an app that act as a standard application to view augmented reality for mobile phone that can watch all different kind of ads from all advertisers then it will be more comfortable for customers and there should be more advertiser using this technology. High-Tech company like Google is developing a project called project glass that combines social media, location-based service and Augmented Reality within a single integrated application. It is expected to be on sales by the end year 2012. By the time the devices are available on the market, augmented reality advertising will become easier to find.
References:
What is Augmented Reality?
Augmented Reality is computer system that generates a composite view for the user with the combination of the real scene viewed by user and virtual scene generated by the computer that augments the scene with additional information.
Nowadays marketing campaign still rare but some companies have already using Augmented Reality as their campaign. In 2012 Volkswagen Beetle, Net-a-port has released their ads using Augmented Reality technology and it gains a lot of attention from the customers.
Here are ads from Youtube using Augmented Reality:
From the ads we can see they are a lot of possibilities for the future of marketing. This technology is still developing and there are many high tech companies such as Google provides Augmented Reality features on its social platform. Other social platform using augmented reality also exists. Here I post a video that shows the combination of using social media and augmented reality.
One of the problems of Augmented Reality implementation is because it needs a special app that developed by each publisher for watching the ads. In the future, if there is an app that act as a standard application to view augmented reality for mobile phone that can watch all different kind of ads from all advertisers then it will be more comfortable for customers and there should be more advertiser using this technology. High-Tech company like Google is developing a project called project glass that combines social media, location-based service and Augmented Reality within a single integrated application. It is expected to be on sales by the end year 2012. By the time the devices are available on the market, augmented reality advertising will become easier to find.
References:
- Youtube - TAT Augmented ID - http://www.youtube.com/watch?v=tb0pMeg1UN0
- Future of Augmented Reality - http://www.youtube.com/watch?v=tnRJaHZH9lo
- Volkswagen Beetle 2012 juicedUp - http://www.youtube.com/watch?v=KRA0SZhKNyo
- Disney villains take over the streets of New York City - http://www.youtube.com/watch?v=CGzkbx4EMR0
- Hyundai Accent 3D projection - http://www.youtube.com/watch?v=7fAs5DJxD-o
- The Window Shop - Net-A-Porter.com - http://www.youtube.com/watch?v=dTk_9pmqspE
- GE’s Augmented Reality Ad – Amazing cools - http://www.youtube.com/watch?v=5fGav7FI5P4
- Telkom Indonesia: Augmented Reality Presentation - http://www.youtube.com/watch?v=E8gbKkkpEfk
- Basketball Interactive Wall - http://www.youtube.com/watch?v=3kAkyVmQWyo
- Amazing AR Ads - http://www.businessinsider.com/11-amazing-augmented-reality-ads-2012-1#net-a-porter-makes-storefronts-interactive-1
- Augmented Reality and Social Media - http://www.bitrebels.com/social/augmented-reality-comes-to-social-networking/
- Marketing brand - http://mashable.com/2012/06/11/augmented-reality-marketing-brand
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