Tuesday, November 6, 2012

How Efficient is your posts on Social Network?

Since it has been introduced, Social Network Services (SNS) has changed the way people do the business. We would still remember the word “Disintermediation” mean that the removal of intermediaries in a supply chain, or "cutting out the middleman"; the SNS even not only create the “Disintermediation” but also cutting the costs of promotions and engaging customers’ loyalty. In the middle of this, company such as “Hubspot” then became “Re-intermediation” between company and customers in the different way.

                Hubspot that introduce Inbound Marketing concept think that using SNS will enhance the business level, it is create potential customers become real customers. It seems the concept of inbound marketing is profitable, however, we must caution when dealing with people.  I found from internet the fact that the more posts per day, the less engagement. Therefore be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community -- when a brand posts twice a day, those posts only receive 57% of the likes and 78% of the comments per post.


I also found interesting picture related to the risk of posting on social network in the customers perspective (please see the pinterest link).
 
source: 
http://tracksocial.com/blog/2012/06/optimizing-facebook-engagement-part-2-how-frequently-to-post/
http://pinterest.com/pin/233202086925859505/

 

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