In the near future, NFC technology might create some advantage to mobile users. There are several ways to utilize this technology. Here, let me explain how to utilize this technique.
1 Smart poster - create awareness during the time in between times.
2 Loyalty Point-- Mobile users can easily get slight cost down with e-coupon.
3 For elder people-- NFC technology can enable elder people to do several things.
4 Secure service---Payment, Secure key.
5 Data transaction authentication-- Between mobile users, ID authentication can be realized.
In the above, I would like to describe applications smart poster and service for elder people
Regarding smart poster, people can kill their time and faciliate several things such as checking details of events and making reservation. As makerters, they can utilize this opportunity as outbound marketing. This concept is realized with extremely low cost ( NFC chip cost ) and exsiting technology like web browzer.
With regard to elder people service, as a example, they can easily get phone number and make automatical call with tapping thier mobile phones wihtout entering numbers.
This also can help handicapped people. Form marketer's viewposition, I have not come up with ideas which relate this sevice with profitability.
However, this technology can be a first step for marketer to aim at elder people and give value proposition with advanced technology.
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