Tuesday, November 6, 2012

   Affiliate Marketing ?

As we learned on our last e-marketing class was about the most efficient online marketing was affiliate marketing. So i did some research on amazon affiliate marketing.
Perhaps the simplest way to understand affiliate marketing is that it is a way of making money online whereby you as a publisher are rewarded or get commission for helping a business by promoting or advising linking their product, service or site. There are a number of forms of these types of promotions but in most cases they involve you as a publisher earning a commission when someone follows a link on your blog to another site where they then buy something.
Other variations on this are where you earn an amount for referring a visitor who takes some kind of action – for example when they sign up for something and give an email address, where they complete a survey, where they leave a name and address etc.
Commissions are often a percentage of a sale but can also be a fixed amount per conversion.
Conversions are generally tracked when the publisher (you) uses a link with a code only being used by you embedded into it that enables the advertiser to track where conversions come from (usually by cookies). Other times an advertiser might give a publisher a ‘coupon code’ for their readers to use that helps to track conversions

Based on Sucharita Mulpuru's book "Consumer value recommendations" is an important approach because consumers are strongly persuaded by this . Also they imply this method very useful for efficient shopping online. 



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