Monday, November 12, 2012

Immutable Law#1 Value Over Culture



Immutable Law#1 Value Over Culture
·   Japanese culture has had no significant impact on the success of the mobile Internet in Japan
·  The secret of success is not about the culture but about servicing these four categories
·   1.Inform 2.Transact 3.Entertain 4.Express
·  Instead of focusing on cultural aspects, focus on providing true value to consumers. Inform, 
   Transact, Entertain, Express.

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