On continuation on the matter of 2 way interaction through Web experience, a good example of such experience can be seen on IBM website.
through the following link:
http://www-01.ibm.com/software/solutions/soa/smart_soa_sage_be.html
A smart and interesting development.
Monday, November 30, 2009
E-Marketing future trend?
Akira Shimizu, professor at Keio University argues that “Sales promotion certainly increases sales, but people who respond to sales campaigns generally focus on prices in product selections and show no loyalty to the products they buy”. This would challenge companies how to appropriately focus on awareness, repeat purchases, and trial scheme.
In my opinion, from companies’ point of view, e-Marketing future trend might focus more on concrete brands or sub-brands rather than tons of information. Because it can be said that customers are being bombarded by plenty of information but there is no time, no capability to digest them within short period of time to make instance purchase decision. The number of such people is increasing due to companies’ constant sales promotion.
Perhaps, this has led companies to offer personalized service and loyalty scheme for their customers. Even though, customers again have to have dozens of bonus cards and complicated loyalty programs. The one guys initiated this idea called “One Electronic Card” concept. I would sum up that ALL FOR ONE (current e-marketing) versus ONE FOR ALLl (future e-marketing)!
Personal Information Leakage
This is survey and analysis of personal information leakage incidents/ accidents by by the JNSASecurity Incident Investigation Working Group.
http://www.jnsa.org/result/2007/pol/incident/2007incidentsurvey_e_v1.0.pdf
Most of causes of leak are likely attributed by human errors: operation errors and misplacement.(Look P.8)
In order to prevent leakage incidents, the companies have to make progress in their initiatives with respect to compliance.
http://www.jnsa.org/result/2007/pol/incident/2007incidentsurvey_e_v1.0.pdf
Most of causes of leak are likely attributed by human errors: operation errors and misplacement.(Look P.8)
In order to prevent leakage incidents, the companies have to make progress in their initiatives with respect to compliance.
Develop An e-Marketing Plan
Develop an e-marketing plan E-marketing means using digital technologies to help sell your goods or services. These technologies are a valuable complement to traditional marketing methods whatever the size of your company or your business model.
http://www.thefreelibrary.com/Develop+An+e-Marketing+Plan-a01073995546
http://www.thefreelibrary.com/Develop+An+e-Marketing+Plan-a01073995546
A Modern Approach to Customer Support
The Internet has changed companies in approaching their customers. To get success, companies have to empower their customers and let them to manage their experiences. Because service and support keep getting harder, companies have to use a modern approach to customer support. This article talked about a modern approach to customer support - leveraging the concepts of Web 2.0 for self-service and in the contact center.
Internet of Things - A practical example
Mir:ror
Mir:ror is a device from a company called Violet that detects the objects you show it and gives them powers. As you wave a device over the USB-attached mirror, you can trigger applications and multimedia content automatically.
http://www.violet.net/
Mir:ror is a device from a company called Violet that detects the objects you show it and gives them powers. As you wave a device over the USB-attached mirror, you can trigger applications and multimedia content automatically.
http://www.violet.net/
Social Media(Facebook) Marketing: IKEA’s Genius Use of Photo Tagging
A good example for Awareness and Trial... that would lead to Loyalty
Loyalty and relationship marketing
More customer focused marketing is customer relationship marketing
Today, more consumer control, more channels, more media and more money spent online.
Because the online channel gives consumers more options to choose from, organizations face a big challenge: when customers can visit any site at any time, what will make them loyal and keep them coming back.
For inceasing Customer loyalty we need to focus on relationship marketing. Here is greatest relationship marketing tool.
Today, more consumer control, more channels, more media and more money spent online.
Because the online channel gives consumers more options to choose from, organizations face a big challenge: when customers can visit any site at any time, what will make them loyal and keep them coming back.
For inceasing Customer loyalty we need to focus on relationship marketing. Here is greatest relationship marketing tool.
Customer Service via the Internet
Customer Service on the Internet can rise loyalty, creat relationships,and stay competitive. Many customers communicate with companies through the Internet such as websites and email. These are articles to learn about how companies are delivering top quality service via the Internet.
Customer Loyalty Grid
Expectations matter. In an even more competitive Market, Compananies have to deal with expectations, and to spend their energy in customer retention and loyalty.
Here is reported an interesting article on this argument and a grid which figure out the relationship between Loyalty and Expectations effectively.
Sunday, November 29, 2009
Top 25 the best customer service offered companies
According to business week, we can find Top 25 of the
best customer service offered companies for 2009 here .
Amazon,Online retail shopping,is first in position.Based on
the figure, we can see that there is directly relation
between the customer satisfaction and repurchasing
rate,and recommended to brand.
Because of Online retail shopping, Amazon is using
internet as an effective tools for CRM and serving as
Top customer service provider.
best customer service offered companies for 2009 here .
Amazon,Online retail shopping,is first in position.Based on
the figure, we can see that there is directly relation
between the customer satisfaction and repurchasing
rate,and recommended to brand.
Because of Online retail shopping, Amazon is using
internet as an effective tools for CRM and serving as
Top customer service provider.
Mixi came out 2nd place in spending time of web page in Japan.
Users spending time of Mixi have been increasing since Mixi released "mixi appli" which is application, such as game and useful tool, even if the number of users of mixi have not increased. It mean Mixi succeed in acquiring more loyal customers.
Interestingly, net users in Japan do not use google a lot.
source: http://www.netratings.co.jp/New_news/News11262009.htm
Interestingly, net users in Japan do not use google a lot.
source: http://www.netratings.co.jp/New_news/News11262009.htm
Transaction vs Relationship
We can look at Marketing on two side, transaction view and relationship view.
Transaction view:
-Purpose of Marketing is to make a sale
-Sales is the result and measure of success
-Business is defined by its products and factories
-Objectives: to make the next sale
Relation view:
-Purpose of Markeing is to create a customer
-Sales is the beginning of replationship; profit is measure of success.
-Business is defined by its customer relationship
-Objectives : satisfy the customer you have by delivering by superrior value
These tell us the differents definitions of Marketing, related to customer relationship.
It makes sense to focus as much attention on customer retention as you do on customer acquisition.
Here is a topic about relationship marketing benefits.
According to customer relationship marketing experts, companies can increase revenue by 50% if they retain only 5% more of their customers.
Transaction view:
-Purpose of Marketing is to make a sale
-Sales is the result and measure of success
-Business is defined by its products and factories
-Objectives: to make the next sale
Relation view:
-Purpose of Markeing is to create a customer
-Sales is the beginning of replationship; profit is measure of success.
-Business is defined by its customer relationship
-Objectives : satisfy the customer you have by delivering by superrior value
These tell us the differents definitions of Marketing, related to customer relationship.
It makes sense to focus as much attention on customer retention as you do on customer acquisition.
Here is a topic about relationship marketing benefits.
According to customer relationship marketing experts, companies can increase revenue by 50% if they retain only 5% more of their customers.
What is social marketing..
What is social marketing?
Social Marketing is a planned process for influencing change.
Social Marketing is a modified term of conventional Product and Service Marketing.
In its most general sense, Social Marketing is a new way of thinking about some very old human endeavours. As long as there have been social systems, there have been attempts to inform, persuade, influence, motivate, to gain acceptance for new adherents to certain sets of ideas, to promote causes and to win over particular groups, to reinforce behaviour or to change it -- whether by favour, argument or force.
As Philip Kotler points out in his book Social Marketing - Strategies for Changing Public Behaviour, campaigns for social change are not a new phenomenon. They have been waged from time immemorial. In Ancient Greece and Rome, campaigns were launched to free slaves. In England during the Industrial Revolution, campaigns were mounted to abolish debtor prisons, grant voting rights to women, and to do away with child labour.
In recent times, campaigns have been launched in areas such as health promotion (e.g., anti-smoking, safety, drug abuse, drinking and driving, HIV/AIDS, nutrition, physical activity, immunization, breast cancer screening, mental health, breast feeding, family planning), environment (e.g., safer water, clean air, energy conservation, preservation of national parks and forests), education (e.g., literacy, stay in school ), economy (e.g., boost job skills and training, attract investors, revitalize older cities), and other issues like family violence, human rights, and racism.
Social Marketing is a planned process for influencing change.
Social Marketing is a modified term of conventional Product and Service Marketing.
In its most general sense, Social Marketing is a new way of thinking about some very old human endeavours. As long as there have been social systems, there have been attempts to inform, persuade, influence, motivate, to gain acceptance for new adherents to certain sets of ideas, to promote causes and to win over particular groups, to reinforce behaviour or to change it -- whether by favour, argument or force.
As Philip Kotler points out in his book Social Marketing - Strategies for Changing Public Behaviour, campaigns for social change are not a new phenomenon. They have been waged from time immemorial. In Ancient Greece and Rome, campaigns were launched to free slaves. In England during the Industrial Revolution, campaigns were mounted to abolish debtor prisons, grant voting rights to women, and to do away with child labour.
In recent times, campaigns have been launched in areas such as health promotion (e.g., anti-smoking, safety, drug abuse, drinking and driving, HIV/AIDS, nutrition, physical activity, immunization, breast cancer screening, mental health, breast feeding, family planning), environment (e.g., safer water, clean air, energy conservation, preservation of national parks and forests), education (e.g., literacy, stay in school ), economy (e.g., boost job skills and training, attract investors, revitalize older cities), and other issues like family violence, human rights, and racism.
Saturday, November 28, 2009
Using social media marketing effectively
With the popularity of social media marketing, more and more companies are beginning to tap into its great potentials to market theri products.
However some companies are facing some issues when they introduced social media marketing,like the Molson company case showed that they arosed public opposition about their marketing activities. We should admit although social media marketing is an effective communication channel to amplify customer opinions, it also puts the company exposed to the public comments. Companies can not expect that simply seting up social media can increase customer demand or create buzz for their products, they must listen to customers' feedbacks (positive or negative), engage with them and improve their products or services.
However some companies are facing some issues when they introduced social media marketing,like the Molson company case showed that they arosed public opposition about their marketing activities. We should admit although social media marketing is an effective communication channel to amplify customer opinions, it also puts the company exposed to the public comments. Companies can not expect that simply seting up social media can increase customer demand or create buzz for their products, they must listen to customers' feedbacks (positive or negative), engage with them and improve their products or services.
Friday, November 27, 2009
The Future of Personalization
Attached video published by Metro Corporation best describes the extent to which the personalization could expand with the time in future.
McDonald’s tries high-tech lures
The Nikkei Weekly (November 23, 2009) stated that McDonald’s in Japan started using electronic vouchers, cell phone coupons, and game samples to draw customers and it works successfully. Now they have already had 15 million subscribers. These customers at McDonald’s restaurants can get discounts by flashing coupons they receive on their mobile phones. They can also enjoy trials of video games by hooking up their Nintendo DS handsets to a wireless communication network located in the restaurants.
On this project, McDonald’s worked with Sony as a strategic partner to use FeliCa contactless smart card technology. Isn’t it one of the best e-Marketing practice?
Seeking privacy on the clouds
Privacy becomes the most concerns of Internet users as well as e-commerce organizations. With the development of social network sites, like Facebook, Twitter, Myspace.... the possibility of private information is being stolen as well as the possibility of website hackers....is higher than ever.
To overcome this, Landon Cox, a Duke University assistant professor of computer science have come up with an alternative called "peer-to-peer" system where social networking information is isolated from "control of a central Entity" and private information is harder to be stolen. Cox proposed three possible options in which users would load their personal information into "Virtual Individual Server," or VIS. But these options seem have many challenges in term of cost, trade-off of desktop machines and highly-available public clouds and its trust as well. For more information, please click here
To overcome this, Landon Cox, a Duke University assistant professor of computer science have come up with an alternative called "peer-to-peer" system where social networking information is isolated from "control of a central Entity" and private information is harder to be stolen. Cox proposed three possible options in which users would load their personal information into "Virtual Individual Server," or VIS. But these options seem have many challenges in term of cost, trade-off of desktop machines and highly-available public clouds and its trust as well. For more information, please click here
Thursday, November 26, 2009
Customer Royalty
Customer loyalty is a company's ability to retain satisfied customers. Maintaining customer loyalty is one of the toughest challenges for any marketing department in a business enterprise, since the wants of a customer are modified at much faster rate than their needs. It requires a business enterprise to follow a pro-active approach that includes formulating strategies for brand consolidation, researching and continuing with new product development, following TQM (Total Quality Management), implementing CRM systems, and also, working out Pipeline Management tactics.
Better customer service and faster issue resolution ensure strong loyalty. Information technology can help companies achieve customer loyalty by providing tools for analyzing customer data to assist in informed decision making, and managing customer relationships from the sales process through to fulfillment and support.
The focus and proficiency in the work done should be reflected in very strong intellectual properties that are applied to engagements.
Within this topic, there are many methodologies for calculating loyalty and satisfaction. Net Promoter Score is one method that uses willingness to recommend a good or service to a colleague or friend as a simple metric of customer satisfaction and loyalty.
Better customer service and faster issue resolution ensure strong loyalty. Information technology can help companies achieve customer loyalty by providing tools for analyzing customer data to assist in informed decision making, and managing customer relationships from the sales process through to fulfillment and support.
The focus and proficiency in the work done should be reflected in very strong intellectual properties that are applied to engagements.
Within this topic, there are many methodologies for calculating loyalty and satisfaction. Net Promoter Score is one method that uses willingness to recommend a good or service to a colleague or friend as a simple metric of customer satisfaction and loyalty.
Chrome OS and Mobile
Google open sourced the code for Chrome OS last week, now anyone can modify, build new feature, and extend it. If you are not familiar with Chrome OS, it is a browser based "operating system" that interfaces between end user and applications in the cloud. It's hardware agnotistic and light on hardware, hence ideal for light weight computers such as netbooks but also possible for devices where memory/computing power is limited and/or have fragmented or proprietary hardware architecture such as mobile phones, kiosks, and, um, automobiles.
Build Brand Loyalty
There are many ways that company do to keep their customers. The one way is through brand loyalty. Big companies always find a new idea to give value to their customer, for example is video branding. Companies knew the importance of having their own video channel (such as YouTube). They can control the message they send out to the public. Of course with video hosting, there are costs involved as well as the need to provide high quality production to reinforce the brand.
The other example is online service. The Sony online service fill with interactive entertainment such as game and movie download and can be accessed through the whole range of Sony products and gadgets, such as Bravia TVs, Cyber-shot digital cameras and Reader electronic books. Sony hopes that this could help them to build brand loyalty.
The other example is online service. The Sony online service fill with interactive entertainment such as game and movie download and can be accessed through the whole range of Sony products and gadgets, such as Bravia TVs, Cyber-shot digital cameras and Reader electronic books. Sony hopes that this could help them to build brand loyalty.
Tuesday, November 24, 2009
Web Personalization using Mozilla Tools
The Internet, has become more personalized to enhance the customer experience online,made possible through Firefox add-ons, java scripting ,addblocks and webadds. The article in this link explains in detail how this is possible through using Mozilla Web browser.
www.itworld.com/internet/68253/mozilla-looks-enable-web-personalization
www.itworld.com/internet/68253/mozilla-looks-enable-web-personalization
Value of Web 2.0
Here is an interview with MIT's Andrew McAfee about web 2.0. It touches on push vs. pull, providing value to the end customer, and perceived value vs real value, etc.
Monday, November 23, 2009
Social Media Marketing and Petronas
Petronas is well known for its social media marketing .Company broadcast new
short stories in special periods like Chinese New years ,and other important
time. People are very interested on its stories. These stories gave specific
message concerning with socials media. They never point out their products
and services. But, people are very awareness on its stories.
Here are some examples.
short stories in special periods like Chinese New years ,and other important
time. People are very interested on its stories. These stories gave specific
message concerning with socials media. They never point out their products
and services. But, people are very awareness on its stories.
Here are some examples.
Social media marketing
One of powerful strategies is using social media marketing. It helps you to promote your business via social media channels and it is a low-cost promotional process. Visitors can go back to your website again and again.
Top 5 Web Trends of 2009: Internet of Things
This week ReadWriteWeb is running a series of posts analyzing the 5 biggest Web trends of 2009. So far we've explored these trends: Structured Data, The Real-Time Web, Personalization, Mobile Web / Augmented Reality. The fifth and final part of our series is about the Internet of Things, when real world objects (such as fridges, lights and toasters) get connected to the Internet. In 2009, this trend has ramped up and is adding a significant amount of new data to the Web.
http://www.readwriteweb.com/archives/top_5_web_trends_of_2009_internet_of_things.php
http://www.readwriteweb.com/archives/top_5_web_trends_of_2009_internet_of_things.php
Future Trends of Digital Marketing
Digital marketing will become future trends of marketing when many thing are digitalized. Martin Meyer-Gossner, co-founder of silicon.de, at DMEXCO gives comment about future trends of digital marketing. This is his comments:
Sunday, November 22, 2009
Getting loyal customers
Logically, when customers complain, they're giving us useful information.
But emotionally, we don't like to hear it.
Especially since some customers tend to be a little rough about how they deliver their feedback. And employees get tired of getting beat up by customers, knowing nothing will be done to prevent future complaints of the same kind.
If you want more loyal customers, engage your customers more.
Here are useful topics for developing your businesses.
But emotionally, we don't like to hear it.
Especially since some customers tend to be a little rough about how they deliver their feedback. And employees get tired of getting beat up by customers, knowing nothing will be done to prevent future complaints of the same kind.
If you want more loyal customers, engage your customers more.
Here are useful topics for developing your businesses.
Social media on Facebook
I found that a lot of our classmates talked about social media. I just want to add more concrete examples on the utilization of social media on facebook.
One example is that how Bestbuy.com use facebook to help their marketing program. Bestbuy.com found that their some of their core customers are also one of those heaviest facebook users, then they ran an advertisement only for 24 hours on facebook to see the effects. It was amazing that the fans increased from 27000 to 163000 just before the ads ended. The facebook also brought viral influence later which increased the fans from 163000 to the 900000 in the following 9 days. Finally the utilization of facebook helped to increase their brand awareness, drive a strong and solid reputaion and generate fans and leads. Similar examples can also be seen on US weekly.
This example also enlightened me that maybe we can use facebook to attract foreigners in Japan to help Obata san to increase their brand awareness and increase customer leads, because usually foreigners belonged to this group who use facebook often to interact with each other.
Saturday, November 21, 2009
Customer Retention and Social Media
The growing use of Social Media attract companies to use it as a media to keep their customer.
According to a survey by virtual events provider Unisfair in 2010 new customer acquisition and customer retention are the top two of marketer priorities. Marketers choose social media as their top priority for marketing mix. A research study of the Inc. 500 also shown that social media is becoming very important media for company. Social media and customer retention become the next trends and social media is one of effective media that use during recessions.
According to a survey by virtual events provider Unisfair in 2010 new customer acquisition and customer retention are the top two of marketer priorities. Marketers choose social media as their top priority for marketing mix. A research study of the Inc. 500 also shown that social media is becoming very important media for company. Social media and customer retention become the next trends and social media is one of effective media that use during recessions.
Friday, November 20, 2009
In Social Media, Collaboration is King
In the past, it was somewhat difficult to have true customer conversations. We were able to solicit customer feedback, but we weren’t always good at responding. The fact is, we didn’t have a good way to easily get back to customers with resolutions to problems or closure to suggestions. Customers would feel they were sending their comments and concerns into a “corporate black hole”, never to be seen or heard about again. Nowhere was this truer than with customer comments about areas for improvement or solutions to previously unknown problems.
http://www.briansolis.com/2009/10/in-social-media-collaboration-is-king/
http://www.briansolis.com/2009/10/in-social-media-collaboration-is-king/
10 tips to build consumer loyalty
Good evening all, today i would like to publish about some useful business rules.
in my mind, the key to a successful business is a steady customer base.
After all, successful businesses typically see 80 percent of their business come from 20 percent of their customers. Too many businesses neglect this loyal customer base in pursuit of new customers. However, since the cost to attract new customers is significantly more than to maintain your relationship with existing ones, your efforts toward building customer loyalty will certainly payoff.
Here are ten ways to build customer loyalty:
1. Communicate. Whether it is an email newsletter, monthly flier, a reminder card for a tune up, or a holiday greeting card, reach out to your steady customers.
2. Customer Service. Go the extra distance and meet customer needs. Train the staff to do the same. Customers remember being treated well.
3. Employee Loyalty. Loyalty works from the top down. If you are loyal to your employees, they will feel positively about their jobs and pass that loyalty along to your customers.
4. Employee Training. Train employees in the manner that you want them to interact with customers. Empower employees to make decisions that benefit the customer.
5. Customer Incentives. Give customers a reason to return to your business. For instance, because children outgrow shoes quickly, the owner of a children’s shoe store might offer a card that makes the tenth pair of shoes half price. Likewise, a dentist may give a free cleaning to anyone who has seen him regularly for five years.
6. Product Awareness. Know what your steady patrons purchase and keep these items in stock. Add other products and/or services that accompany or compliment the products that your regular customers buy regularly. And make sure that your staff understands everything they can about your products.
7. Reliability. If you say a purchase will arrive on Wednesday, deliver it on Wednesday. Be reliable. If something goes wrong, let customers know immediately and compensate them for their inconvenience.
8. Be Flexible. Try to solve customer problems or complaints to the best of your ability. Excuses — such as "That's our policy" — will lose more customers then setting the store on fire. Read our 60-Second Guide to Managing Upset Customers for more information.
9. People over Technology. The harder it is for a customer to speak to a human being when he or she has a problem, the less likely it is that you will see that customer again.
10. Know Their Names. Remember the theme song to the television show Cheers? Get to know the names of regular customers or at least recognize their faces.
in my mind, the key to a successful business is a steady customer base.
After all, successful businesses typically see 80 percent of their business come from 20 percent of their customers. Too many businesses neglect this loyal customer base in pursuit of new customers. However, since the cost to attract new customers is significantly more than to maintain your relationship with existing ones, your efforts toward building customer loyalty will certainly payoff.
Here are ten ways to build customer loyalty:
1. Communicate. Whether it is an email newsletter, monthly flier, a reminder card for a tune up, or a holiday greeting card, reach out to your steady customers.
2. Customer Service. Go the extra distance and meet customer needs. Train the staff to do the same. Customers remember being treated well.
3. Employee Loyalty. Loyalty works from the top down. If you are loyal to your employees, they will feel positively about their jobs and pass that loyalty along to your customers.
4. Employee Training. Train employees in the manner that you want them to interact with customers. Empower employees to make decisions that benefit the customer.
5. Customer Incentives. Give customers a reason to return to your business. For instance, because children outgrow shoes quickly, the owner of a children’s shoe store might offer a card that makes the tenth pair of shoes half price. Likewise, a dentist may give a free cleaning to anyone who has seen him regularly for five years.
6. Product Awareness. Know what your steady patrons purchase and keep these items in stock. Add other products and/or services that accompany or compliment the products that your regular customers buy regularly. And make sure that your staff understands everything they can about your products.
7. Reliability. If you say a purchase will arrive on Wednesday, deliver it on Wednesday. Be reliable. If something goes wrong, let customers know immediately and compensate them for their inconvenience.
8. Be Flexible. Try to solve customer problems or complaints to the best of your ability. Excuses — such as "That's our policy" — will lose more customers then setting the store on fire. Read our 60-Second Guide to Managing Upset Customers for more information.
9. People over Technology. The harder it is for a customer to speak to a human being when he or she has a problem, the less likely it is that you will see that customer again.
10. Know Their Names. Remember the theme song to the television show Cheers? Get to know the names of regular customers or at least recognize their faces.
Thursday, November 19, 2009
Connecting With Customers: The Value of Human Interaction
Every chance to interact with a customer is gold. Whether it is through online chatting, live customer service representatives, soliciting feedback or in-person interaction, take every opportunity to develop rapport and provide a trustworthy face to go along with your company's products and services.
Consider the following tips to increase and improve the human interaction between your company and customers:
1. Live online chat. The growing popularity of the Web has affected the way consumers and businesses both research and purchase products and services.
2. Live customer service agents. Once past the sales process and a prospect becomes a customer, it is important to step up the level of customer service and make them feel valued as a customer.
3. No news is not good news. Improve the customer service experience by soliciting feedback from your customers on a regular basis.
4. Face-to-face interaction. For most online companies, customers are spread across the country and globe, therefore face-to-face interaction is rare. However, companies should take every opportunity to meet in person with their customer and further solidify the customer-vendor relationship.
Consider the following tips to increase and improve the human interaction between your company and customers:
1. Live online chat. The growing popularity of the Web has affected the way consumers and businesses both research and purchase products and services.
2. Live customer service agents. Once past the sales process and a prospect becomes a customer, it is important to step up the level of customer service and make them feel valued as a customer.
3. No news is not good news. Improve the customer service experience by soliciting feedback from your customers on a regular basis.
4. Face-to-face interaction. For most online companies, customers are spread across the country and globe, therefore face-to-face interaction is rare. However, companies should take every opportunity to meet in person with their customer and further solidify the customer-vendor relationship.
Google translate
OMG! I couldn't wait for a week )))
Google Translate made my day
Link
Who else can compete with them in Internet industry??
Google Translate made my day
Link
Who else can compete with them in Internet industry??
Verizon Business 2009 Data Breach Study Finds Significant Rise in Targeted Attacks, Organized Crime Involvement
More electronic records were breached in 2008 than the previous four years combined, fueled by a targeting of the financial services industry and a strong involvement of organized crime, according to the "2009 Verizon Business Data Breach Investigations Report" (DBIR) released Wednesday (April 15).
http://newscenter.verizon.com/press-releases/verizon/2009/verizon-business-2009-data.html
http://newscenter.verizon.com/press-releases/verizon/2009/verizon-business-2009-data.html
Online storage
Friends,
Here is several links to the online storages, maybe, someone will find them useful.
In fact, a few days ago I lost my pen drive and this sad news directed me to look for some replacement. Here we go.
-----------------------------------------------------
Here is several links to the online storages, maybe, someone will find them useful.
In fact, a few days ago I lost my pen drive and this sad news directed me to look for some replacement. Here we go.
-----------------------------------------------------
Private cloud computing
We have known public cloud computing and I have found out this paper mentioned private cloud computing. Private cloud computing behaves just like public cloud computing but its implementation is internal in an organization for the internal uses only.
The reason why we build private cloud computing is that some services having specific performance, availability, security, regulatory or legal requirements may not be served by public cloud services for some time — or ever. There are four key elements to a private cloud service which are a self-service interface, service delivery and metered use below the interface, operational processes to support the service and IT resources ensuring shared and efficient use of resources.
The reason why we build private cloud computing is that some services having specific performance, availability, security, regulatory or legal requirements may not be served by public cloud services for some time — or ever. There are four key elements to a private cloud service which are a self-service interface, service delivery and metered use below the interface, operational processes to support the service and IT resources ensuring shared and efficient use of resources.
Wednesday, November 18, 2009
Google was sued because of privacy!
Asahi Shimbun’s (#17,862) English edition stated that “Swiss officials have sued Google to try to require it to tighten privacy safeguards on its Street View online service, the latest in a series of European objections to the company’s handling of images that some people considered personal information.”
“In another privacy-related matter, Google and other search engines, under pressure from the European Commission, have reduced the period of time they store data from Web searches.”
It seems that “flat” world is going to be reshaped by the privacy issue!
Willingness to Pay
We talked briefly about Willingness to Pay in class on Monday. For those of you interested in learning more, here are a couple of online sources of information:
From CRM Buyer: Customer Satisfaction and Willingness to Pay
From Wikipedia (incomplete): WTP
And if you're interested in reading more, one recent paper I published in Telecommunications Policy outlines how WTP is used to measure loyalty quantitatively. I believe you can download this through the IUJ Library. The link to this article on Science Direct is here
Also, here is an excellent article from the Journal of Marketing:
Homburg, Christian, Nicole Koschate, and Wayne D. Hoyer (2005), “Do Satisfied Customers Really Pay More? A Study of the Relationship Between Customer Satisfaction and Willingness to Pay,” Journal of Marketing, 69 (April), 84- 96.
From CRM Buyer: Customer Satisfaction and Willingness to Pay
From Wikipedia (incomplete): WTP
And if you're interested in reading more, one recent paper I published in Telecommunications Policy outlines how WTP is used to measure loyalty quantitatively. I believe you can download this through the IUJ Library. The link to this article on Science Direct is here
Also, here is an excellent article from the Journal of Marketing:
Homburg, Christian, Nicole Koschate, and Wayne D. Hoyer (2005), “Do Satisfied Customers Really Pay More? A Study of the Relationship Between Customer Satisfaction and Willingness to Pay,” Journal of Marketing, 69 (April), 84- 96.
Monday, November 16, 2009
Privacy and Personalization: From Clickstream to Targeted Advertising
To personalize pages companies need to know things about us - what we like, what we've seen, what we read and what we purchased. Online retailers are in the business of capturing our information to give them a competitive advantage over their competitors.
http://www.readwriteweb.com/archives/privacy_and_personalization.php
http://www.readwriteweb.com/archives/privacy_and_personalization.php
Importance of Security
In today's class, we learned that although personalization is effective for marketing, protecting private information is also very important. In my previous job, we had a strict security policy. Our network transaction was always monitored in order to prevent any illegal conduct or negligence of duty in working hours. Computer virus is also a big threat for our business, so each employee was monitored not to access to any suspicious website.
Even if customer data is protected in the system, sometimes accident could happen because of carelessness or theft. Therefore, our company not only obliged us to set password in each device, but also prohibited us from carrying notebook computers and USB memory devices outside the company building without a special permission from the management. The rule is very strict. We usually cannot carry notebook PC or USB memory devices although they are meant to be mobile.
It's very inconvenient, but security and convenience are trade-off. In today's business environment, I think security should come first.
Even if customer data is protected in the system, sometimes accident could happen because of carelessness or theft. Therefore, our company not only obliged us to set password in each device, but also prohibited us from carrying notebook computers and USB memory devices outside the company building without a special permission from the management. The rule is very strict. We usually cannot carry notebook PC or USB memory devices although they are meant to be mobile.
It's very inconvenient, but security and convenience are trade-off. In today's business environment, I think security should come first.
Google and ads
I've tried to illustrate how Google puts ads in your Gmail account based on information it has or gets about you. I hope you may find it interesting, yet I am pretty sure that many of you may already knew this. To look through go to my blog.
Loyalty and e-marketing issues (customer retention on the Web)
Number of hits is no longer appropriate measurement of website’s success. To establish trust through ethical activities and integrity, performance, and adequate information is very essential in e-marketing. Those issues were discussed in this paper. To promote online customer loyalty, a firm should consider the following factors: performance, trust and cyberfraud, focus, integration, and building relationship. Those strategic business activities were important factors in order to take care of online customer loyalty. Six insights on what company should do to improve customer loyalty on the website via e-marketing were also given at the end of this paper. For more understanding, read this article: Loyalty and e-marketing issues (customer retention on the Web).
The Mobile Social Networking Phenomenon
It is no surprise that mobile social networks are beginning to become more and more popular. After all, mobile users constitute one of the biggest growth areas in the online market. According to Juniper Research, the number of active users of mobile social networking sites will rise from 54 million in 2008 to nearly 730 million in 2013 While mobile social networks have yet become as sophisticated as non-mobile powerhouses like Twitter and Facebook, there is no doubt that they will head that way. In fact, they are already able to address the unique needs and aspects of mobile users, such as the ability to quickly and easily share photos snapped with a smartphone or utilize the GPS capability of these mobile devices.
http://www.mediabuzz.com.sg/asian-emarketing/september-october-2009/622-the-mobile-social-networking-phenomenon
http://www.mediabuzz.com.sg/asian-emarketing/september-october-2009/622-the-mobile-social-networking-phenomenon
baba by Samsung
We often hear android, iPhone OS, symbian for RTOS. Samsung develop their own original OS "baba" for their new mobile which will come 1H of 2010. What OS and platfoam will win in the future? http://www.bada.com/
Anytime, Anywhere: Mobile Privacy Issues
In the last class we talked about the opportunities that Mobiles offer to emarketers.
When Mobile came to play it immediately became synonymous of endless possibilities through constant connection, anytime anywhere.
But, as usual, there is a dark side of the coin: Privacy issues.
And the I-phone case offers us an interesting argument to debate
"If I had a magic phone ..."
Open Handset Alliance
Today, there are 1.5 billion television sets in use around the world. 1 billion people are on the Internet. But nearly 3 billion people have a mobile phone, making it one of the world's most successful consumer products. Building a better mobile phone would enrich the lives of countless people across the globe. The Open Handset Alliance™ is a group of mobile and technology leaders who share this vision for changing the mobile experience for consumers.
Each member of the Open Handset Alliance is strongly committed to greater openness in the mobile ecosystem. Our first joint project as a new Alliance is Android™.
Android is not just a blueprint for the faraway future, but a complete platform that will give mobile operators, handset manufacturers, and developers everything they need to build innovative devices, software and services.
Read more ...
Open Handset Alliance
Today, there are 1.5 billion television sets in use around the world. 1 billion people are on the Internet. But nearly 3 billion people have a mobile phone, making it one of the world's most successful consumer products. Building a better mobile phone would enrich the lives of countless people across the globe. The Open Handset Alliance™ is a group of mobile and technology leaders who share this vision for changing the mobile experience for consumers.
Each member of the Open Handset Alliance is strongly committed to greater openness in the mobile ecosystem. Our first joint project as a new Alliance is Android™.
Android is not just a blueprint for the faraway future, but a complete platform that will give mobile operators, handset manufacturers, and developers everything they need to build innovative devices, software and services.
Read more ...
Sunday, November 15, 2009
Dell, to launch smart phone market at last!
Eventually, the giant manufacture, Dell, has got into gear for smart phone market. I expect the phone will become an iPhone killer and make the market competitive. And our life will change dramatically if we can afford it easily: for example, it may erode PC market; it means more people will rather possess the smart phone than bring PC.
The coming environment will also change ways of marketing to promote products, so mobile sites will be the most significant. Thus, I would like to learn marketing with considering improving the technology and the potential of mobile.
http://www.reuters.com/article/technologyNews/idUSTRE5AC34Z20091113
The coming environment will also change ways of marketing to promote products, so mobile sites will be the most significant. Thus, I would like to learn marketing with considering improving the technology and the potential of mobile.
http://www.reuters.com/article/technologyNews/idUSTRE5AC34Z20091113
The new search engine
Few days ago ,I just came across a new search engine which gives combine results of Google and other search engines .But the coolest part i liked about this search engine is its web snapshot .The search engine is viewzi.com click here
Bunny Fusion-really attractive ad
At first I was confused; there’s no Duracell Bunny, but only an Energizer Bunny. But lo and behold, Duracell batteries has not just decided to use the iconic pink bunny (albeit, a cuter version of it), but to explode on the commercial scene with them.
Created by Chuck and Lulu Creative Group and directed by Pleix, the Duracell Bunny makes its debut in ‘Bunny Fusion,’ a not so long-lasting commercial for a long-lasting battery. Morphing into a cotton candy tornado, sumo wrestler and elephant, multiplying bunnies dominate the scene.
Aired on television screens across France, the Duracell Bunny is sure to convert Energizer users.
" Mobile Strategy: Frequently Asked Questions"
Because of mobile has exploded in the past year, most of the business are rethinking about their mobile strategies ,for inline with the evolution of this market.There have been raised a lot questions to expands in mobile space. Based on this situation, Forrester published the paper,
" Mobile Strategy: Frequently Asked Questions".According to this paper, we can more understand about the future trends of mobile business.
" Mobile Strategy: Frequently Asked Questions".According to this paper, we can more understand about the future trends of mobile business.
T-Mobile: Dance
Saatchi & Saatchi created this fantastic viral ad for T-Mobile in Liverpool Street Station with hidden cameras. Many people are being critical of the ad for ripping off Improv Everywhere but in my opinion this is a whole lot more entertaining than Improv’s recent work.
You be the judge!
http://www.youtube.com/watch?v=VQ3d3KigPQMTwitter for Customer Service
I'm still trying to understand how this would truly work in reality, but the idea is intriguing. Here on Mashable, Ben Parr explains 6 ideas to help us use Twitter for Customer Service interactions. I'm not sure that I agree, but I think it's vital that we stop and think about what Twitter truly means to Customer Service programs. Let's discuss more in class tomorrow (or feel free to comment here as well!).
Short Code Marketing
Short Code marketing is a marketing message sent over text message through a common short code which is an abbreviated phone number used for text (SMS) and multimedia (MMS). Today, short code is not only used for marketing vice president candidates (Joe Biden in August 2008), but also for marketing TV shows, soda, cars....
Marketers have been using this tool in a tight but creative ways from information messages to rewards programming (My Coke rewards of Coca-Cola), couponing and SMS purchasing with the examples from Ashley furniture homestores, BestBuy, Papa Johns.... For more details, please find the report from Nielsen here.
Marketers have been using this tool in a tight but creative ways from information messages to rewards programming (My Coke rewards of Coca-Cola), couponing and SMS purchasing with the examples from Ashley furniture homestores, BestBuy, Papa Johns.... For more details, please find the report from Nielsen here.
PPP
We discussed about Ecosystem last week. It is about all stakeholders. But I wonder that whether the government must be a part of it or not. I learned that NTT, the biggest telecommunication company in Japan, was a government-owned monopoly, and privatized in 1985.
Can this process called Public, Private, and Partnership (PPP)? There are still lots of government regulations and restrictions for the mobile business industry in Japan. I think that it is a kind of invisible stakeholder, which is a vital part of the ecosystem. Please correct me, if I am wrong! I would like to learn more about PPP from the professor and all of you guys.
Behavioral targeting: The dos and don'ts
Every marketer's dream is to know as much as possible about a consumer to improve brand image and generate sales by sending exactly the right message to the right audience at the right time.
But when do consumers think we have “gone too far” in tracking their behavior? A growing number believe their every click of a mouse, swipe of a card or call on their cell phone is being recorded and sold to the highest bidder. And … in some instances, they aren't too far off the mark.
http://www.dmnews.com/Behavioral-targeting-The-dos-and-donts/article/141230/
HTC commercial
This commercial present mobile and human connect very closely
between "you" and mobile phone
only arm reach and everything happen in these range
The concept is similar to last lecture
between "you" and mobile phone
only arm reach and everything happen in these range
The concept is similar to last lecture
Useful Advertising Makes A Splash
Corporate social responsibility is becoming really important for companies to improve their reputation and some companies already started to make advertising in this way. Consumers are also expecting companies to be generous through different ways.
For example Aircel, an Indian mobile operator took advantage of nature's adversity during monsoon rains in Mumbai generousity to its customers by putting up a real inflated boat on a billboard, tied it with ropes and printed 'In case of emergency, cut rope'.
I think this is a great example which proves that companies need to move beyond putting up their advertisements in virtually every single eye-space available and rather do something really innovative, keeping in view the local context, or even the natural phenomenon i.e. monsoon, floods, in this case. Similarly acts of distributing blankets during winter to poor people, arranging free eye clinics etc. are all tried and well received from time to time to show the caring side of the brand. But how many times does it actually makes the connection with the consumer and how long does the customer value that connection? As the idiom goes 'A friend in need is a friend indeed', consumers would rely on those brands only who stood next to them during bad times, hour of need and emergency.
For example Aircel, an Indian mobile operator took advantage of nature's adversity during monsoon rains in Mumbai generousity to its customers by putting up a real inflated boat on a billboard, tied it with ropes and printed 'In case of emergency, cut rope'.
I think this is a great example which proves that companies need to move beyond putting up their advertisements in virtually every single eye-space available and rather do something really innovative, keeping in view the local context, or even the natural phenomenon i.e. monsoon, floods, in this case. Similarly acts of distributing blankets during winter to poor people, arranging free eye clinics etc. are all tried and well received from time to time to show the caring side of the brand. But how many times does it actually makes the connection with the consumer and how long does the customer value that connection? As the idiom goes 'A friend in need is a friend indeed', consumers would rely on those brands only who stood next to them during bad times, hour of need and emergency.
Saturday, November 14, 2009
Choosing the right interactive marketing benchmark for different industry
It is a fact that interactive marketing has become more and more popular. The interactive marketing will grow at a 16% compound annual growth rate in US since 2009 to 2014, and reched to $55 billion by 2014, based on the study made by Forrester in the article "US Interactive Marketing Forecast By Industry, 2009 To 2014". But not all industries will match this same pace. Brand Advertisers in industries like consumer goods show the greatest potential with 23% growth rate, while lead generation industry only 9%.
Because each industry contains immature and advanced interactive marketers, it's better to compare your company's spending in interactive marketing to companies with similar business models at your level of interactive maturity — even if they are not within your industry. Thus both companies could learn each others’ best practices for valuing leads, managing online costs, and cultivating profitable online media partnerships, without competing.
Because each industry contains immature and advanced interactive marketers, it's better to compare your company's spending in interactive marketing to companies with similar business models at your level of interactive maturity — even if they are not within your industry. Thus both companies could learn each others’ best practices for valuing leads, managing online costs, and cultivating profitable online media partnerships, without competing.
Thursday, November 12, 2009
Cmode-connection between iMode and vending machine
After the lesson on Monday, I am very interested in Cmode developed by Coca-Cola, NTT DoCoMo and Itochu.
There are 3 services available for Cmode which are Information service (Obtain maps, coupons and Coca-cola campaign and events via checking the Cmo's built-in LCD display), Content service for mobile phone (download wallpaper or ring tones) and point services to exchange for drink and other Cmode's services. More information of Cmode, please refer to here
Social media can boost customer loyalty
Whether you take advantage of communities such as Facebook, tools like Twitter or the power of apps, savvy marketers know social media can help CRM efforts. Four industry experts share their best tips.
http://www.dmnews.com/Social-media-can-boost-customer-loyalty/article/126250/
http://www.dmnews.com/Social-media-can-boost-customer-loyalty/article/126250/
Wednesday, November 11, 2009
Android is coming Japan but…
Reuters posted that Softbank, Japan's No.3 wireless carrier, will launch Google phone, which has android operating system in the spring 2010. It seems that Japan enjoys using foreign products; however, others argue that some of Japanese products will never been seen in the West. Is it because of Japanese value?
Yet another mobile OS.....
Samsung announced it's own Linux based OS bada yesterday. I didn't follow too deeply into it because frankly I'm failing to see what value it adds to consumers other than "a new alternative". Given the open source and flexible nature of Linux, adding dressings on top and brand it something is really not a high value added activity. Android's got it right and Samsung should just drop the project and/or merge it into the OHA.
Drivers of Mobile Business Models: Lessons From Four Asian Countries
Mobile business models should consider the characteristics of a country’s mobile environment— value chain dynamics, technological opportunities and barriers, government regulation and user culture— in order to achieve success. This paper tried to analyze those characteristics in four countries (Japan, China, Thailand, and Singapore). The findings revealed that there were some similarities and differences among those countries dealing with those drivers and mobile business models might acknowledge these factors to achieve success.
Tuesday, November 10, 2009
Qualcomm Brews Up an Intriguing Software System
"Carriers do not want to sell standard services -- they are afraid they will be commoditized; instead they want to differentiate their services and charge customers a bit more for the ones that they offer," said Bob Egan, service director, emerging technologies at market research firm The Tower Group.
http://www.technewsworld.com/story/51179.html?wlc=1257761766
http://www.technewsworld.com/story/51179.html?wlc=1257761766
Personalized Mobile services from Vodafone (Fiji)
What Is V- Live?
V-Live is a great new way to experience a world of entertainment, music, sport and information that goes where you do. With Vodafone live! your mobile gets you access to all the stuff you love, whenever and wherever you want it.
If you are sitting on the bus on the way home, on the beach with friends, or simply at home you can be playing the latest games, listening to the latest music clips, or reading the latest news from your phone.
The information shows the personalized experience a mobile user gets when subscribing to Vodafone Fiji. The only disadvantage at this moment is the cost per download.
Source: http://www.vodafone.com.fj/pages.cfm/personal/services/v-live.html
V-Live is a great new way to experience a world of entertainment, music, sport and information that goes where you do. With Vodafone live! your mobile gets you access to all the stuff you love, whenever and wherever you want it.
If you are sitting on the bus on the way home, on the beach with friends, or simply at home you can be playing the latest games, listening to the latest music clips, or reading the latest news from your phone.
The information shows the personalized experience a mobile user gets when subscribing to Vodafone Fiji. The only disadvantage at this moment is the cost per download.
Source: http://www.vodafone.com.fj/pages.cfm/personal/services/v-live.html
New Android 2.0 Operating System
Last week (or maybe the one before) Motorola released the Droid phone featuring Google's Android 2.0 operating system. So the epic battle between iPhone and Android rages on. TechCrunch did a pretty good 2 part review comparing the Droid and iPhone 3GS, see here and here. They also reached a pretty interesting conclusion (which I totally agree), but I'll leave it for you to find out what it is : )
Viral Video Making and Making Money
Hi, today i am going to write how many time do you use on YouTube everyday?
Viral Video Making and Making Money
Anonymously connect with people who share your experiences-- like those who say 'I Visit Youtube Every Day'. Read hundreds of true stories, share your own story anonymously, get feedback and comments, chat in the discussion forum, help others, meet new friends, and so much more....
Viral Video Making and Making Money
Anonymously connect with people who share your experiences-- like those who say 'I Visit Youtube Every Day'. Read hundreds of true stories, share your own story anonymously, get feedback and comments, chat in the discussion forum, help others, meet new friends, and so much more....
Cheat Sheet: Google Android
Updated: Help! The robots are coming!
Google Android? I'm pretty sure this doesn't mean the software giant has started flogging humanoid robots.
And you'd be right. Android is Google's open source software platform for mobile phones - first announced back in 2007.
http://networks.silicon.com/mobile/0,39024665,39170347,00.htm
Google Android? I'm pretty sure this doesn't mean the software giant has started flogging humanoid robots.
And you'd be right. Android is Google's open source software platform for mobile phones - first announced back in 2007.
http://networks.silicon.com/mobile/0,39024665,39170347,00.htm
Data Communicaiton
Accoring to the Nikkei.com, both sales and profits in the two biggest Japanese communication providers, NTT & KDDI, decreased from 2008 Apr-Sep to 2009 Apr-Sep because voice communications services dropped sharply.On the other hand, SoftBank, which is a third career in Japan, increased their both sales and profits because iPhone users multiplied from a year earlier and they use data communicatons services frequently rather than voice communications.
http://www.nni.nikkei.co.jp/e/fr/tnks/Nni20091109D09JFA07.htm
Nikkei also says NTT DoCoMo and Softbank Mobile will release new some handsets which are based windows mobile OS and Android OS in next spring. They will likely focus on data commumication services.
http://www.nni.nikkei.co.jp/e/ac/TNKS/Nni20091109D09JFA08.htm
http://www.nni.nikkei.co.jp/e/fr/tnks/Nni20091109D09JFA07.htm
Nikkei also says NTT DoCoMo and Softbank Mobile will release new some handsets which are based windows mobile OS and Android OS in next spring. They will likely focus on data commumication services.
http://www.nni.nikkei.co.jp/e/ac/TNKS/Nni20091109D09JFA08.htm
TOL Mail Magazine
Today we discussed TSUTAYA Online case in class.
TSUTAYA Online's mail magazine is one of its innovations and effective marketing tools.
You can see the variety of mail magazines in TSUTAYA's website.
However, I found on the website that unfortunately, TSUTAYA Online will stop the Mail Magazine service at the end of November.
I don't know the reason, but maybe they will renew the service, or find a better way for their marketing strategies.
TSUTAYA Online's mail magazine is one of its innovations and effective marketing tools.
You can see the variety of mail magazines in TSUTAYA's website.
However, I found on the website that unfortunately, TSUTAYA Online will stop the Mail Magazine service at the end of November.
I don't know the reason, but maybe they will renew the service, or find a better way for their marketing strategies.
Monday, November 9, 2009
Analyst Angle: The wireless ecosystem needs to prepare for a deep chill
When it comes to the wireless sector, I would just like to say what everybody else in the wireless ecosystem knows — the carrier is king! Now, I am not just saying this because most of our customers are carriers, but because carriers are truly at the center of the telecom ecosystem and everybody who is anybody wants to talk to carriers or connect with carriers or get visibility with carriers so that they can deploy their technology, solution or service in a particular market.
http://www.rcrwireless.com/article/20090209/WIRELESS/902059981/analyst-angle-the-wireless-ecosystem-needs-to-prepare-for-a-deep
http://www.rcrwireless.com/article/20090209/WIRELESS/902059981/analyst-angle-the-wireless-ecosystem-needs-to-prepare-for-a-deep
Mobile Technographics
This afternoon lecture - Tsutaya online is very interesting for me. I found this article that can give me a basic knowledge and more insight about the mobile communication. Mobile Technographics will tell you the consumer usage and adoption toward mobile communication. Explain the opportunities of mobile communication and how we can use this opportunities to make a competitive advantage. How we targeted our customers using mobile channel.
Click here to read the article
Click here to read the article
Customer retention: a potentially potent marketing management strategy
Customer retention offers a number of benefits. The authors in this articles discuss potential strategies that may be used to retain customers. The authors also acknowledge that `one size does not fit all’ and the situation of a firm can be an important determinant of the timeliness and appropriateness of particular potential strategies. We conclude by conceptualizing a framework which may help firms determine a fit between their business situations in terms of their products and markets and potential strategies for retaining their customers. In the end the authors identify the implications of our arguments to practitioners and theorists.
Mobile Personalization
After having purchased myself an iPhone here in Japan, I am exposing myself to the opportunity to the "personalized" experience the device has to offer. Typical to iPhone or Android phone, it provides the third-party application (either for free or with a charge through your credit card) that you can download to your phone for certain purpose as to personalized your phone.
This is the most direct experience I have with mobile personalization as to date. Last night I was first purchased one of the application called "Ocarina" from Smule. Find out for yourself how this cool application can turn your iPhone to a musical instument.
Now that mobile application can be developed and accessed by anyone & anywhere in the world, it is interesting to see how sophisticate and unique our mobile phone would be in the future.
This is the most direct experience I have with mobile personalization as to date. Last night I was first purchased one of the application called "Ocarina" from Smule. Find out for yourself how this cool application can turn your iPhone to a musical instument.
Now that mobile application can be developed and accessed by anyone & anywhere in the world, it is interesting to see how sophisticate and unique our mobile phone would be in the future.
Personalization vs. Customization
The concept of personalizing of customers is certainly not new. But the Web elevates it to a near art form. the Web is the perfect marketing environment for precision marketing because individuals can be uniquely identified, and a message can be tailored speicially to them.
Think about how traditional business personalize their communication through their salespeople and support team. Many, in fact, are far beyond what the typical ''personalized'' Web site delivers today. The reason is that traditional business focus on developing a real-life conversation with customers in the order to understand what the customer wants. Who has not dinied with a companion who requests so many changes to a menu item, that the order becomes essentially customized by the resturant?
Is this customization? Or is this personalization? Most of the time when you request something different from the standard offering --such as at a resturant--it is considered customization. When you have an interactive conversation with another person, it is personalization.
For marketers who want to engage each prospect in a conversation through thier Web site, full personalization is required in order to ask questions, listen to each person's answers , and observe their actions on the Web sit. This requires more than personalization technology, it requires an expert team of content creators who have worked with the different types of customers that a company serves and who know their information needs and product requirements.
Of course, the real question is not whether we use customization or personalization on a Web site but whether we meet the needs of our audience so they will feel comfortable with us, our company, and our products.
Think about how traditional business personalize their communication through their salespeople and support team. Many, in fact, are far beyond what the typical ''personalized'' Web site delivers today. The reason is that traditional business focus on developing a real-life conversation with customers in the order to understand what the customer wants. Who has not dinied with a companion who requests so many changes to a menu item, that the order becomes essentially customized by the resturant?
Is this customization? Or is this personalization? Most of the time when you request something different from the standard offering --such as at a resturant--it is considered customization. When you have an interactive conversation with another person, it is personalization.
For marketers who want to engage each prospect in a conversation through thier Web site, full personalization is required in order to ask questions, listen to each person's answers , and observe their actions on the Web sit. This requires more than personalization technology, it requires an expert team of content creators who have worked with the different types of customers that a company serves and who know their information needs and product requirements.
Of course, the real question is not whether we use customization or personalization on a Web site but whether we meet the needs of our audience so they will feel comfortable with us, our company, and our products.
Mobile Market in Japan
Mobile in Japan has established itself as arguably the fastest-growing mass media platform the world has ever seen, reaching an audience of 50 million people in 2008.
Why in Japan?
A combination of an urban lifestyle and infrastructure advantages have driven the diffusion of some of the best-looking technology in the world. Mobiles in Japan are intuitive, simple and high-quality, and they enable an amazing number of applications. They are actually used in conjuction with a number of traditional media tools, to access even more sophisticated services such as broadcasting, e-commerce and e-payments ones.
To have a deeper idea of Japanese Mobile Market, as well as of the opportunities for marketers in this country, have a look of these links:
Sunday, November 8, 2009
Mogreet Debuts First Mobile Video Marketing Platform
Many of us are familiar with President Obama’s success utilizing mobile text message marketing when he was blasting out campaign updates to nearly 3 million subscribers. Business also have seen great results as well engaging consumers with their products and services because text message marketing is a great place for business to reach consumers.
Mogreet, the world's first mobile video marketing platform, debuted its new all-inclusive mobile video platform to make it easy for marketers to send short-format mobile videos via MMS to almost all mobile users in the U.S. no matter if they have a high-end smartphone or the latest free feature phone. The news can be read at: http://www.reuters.com/article/pressRelease/idUS133017+04-Nov-2009+PRN20091104
The platform also allows marketers to measure the effectiveness and ROI of each campaign in real-time. They argue that text-messages are usually read by a user within 20 seconds, which means brands can start seeing results almost instantaneously, versus hours or days for a similar email marketing campaign.
So, does text message marketing work? The result may need verification. But 3 billion texts being sent a day in the U.S. alone sounds like promising.
Mogreet, the world's first mobile video marketing platform, debuted its new all-inclusive mobile video platform to make it easy for marketers to send short-format mobile videos via MMS to almost all mobile users in the U.S. no matter if they have a high-end smartphone or the latest free feature phone. The news can be read at: http://www.reuters.com/article/pressRelease/idUS133017+04-Nov-2009+PRN20091104
The platform also allows marketers to measure the effectiveness and ROI of each campaign in real-time. They argue that text-messages are usually read by a user within 20 seconds, which means brands can start seeing results almost instantaneously, versus hours or days for a similar email marketing campaign.
So, does text message marketing work? The result may need verification. But 3 billion texts being sent a day in the U.S. alone sounds like promising.
Top 5 Web Trends of 2009: Personalization
This week ReadWriteWeb is running a series of posts analyzing the 5 biggest Web trends of 2009. Our first post was about Structured Data, our second about The Real-Time Web. The third part of our series is on Personalization.
http://www.readwriteweb.com/archives/top_5_web_trends_of_2009_personalization.php
Personalization has long been a buzzword on the Internet. With the glut of information on the Web circa 2009, personalization in this era means providing effective filters and recommendations. Ultimately personalization is about web sites and services giving you what you want, when you want it. That's the long-standing dream anyway. Let's see if the products of 2009 are fulfilling it.
http://www.readwriteweb.com/archives/top_5_web_trends_of_2009_personalization.php
Saturday, November 7, 2009
How matured products obtain customer acquisiton?
Recently I am looking for digital camera, but it is too difficult to chose which one is the best, although I have some knowledge about digital products. I wonder how manufacturer which produce matured products such as digital camera maintain customer acquisition. Even if you check specification of the product on their home page, most of them seem to be same functions and there are a lot of jargon.
I think providing appropriate information which is not so specific for customers would be very significant; for example, current technical trend and focus point of the product in the trend. I believe the issue will be hint to concern about Obata brewery case. Therefore, I would like to continue to pursue how to improve customer acquisition.
I think providing appropriate information which is not so specific for customers would be very significant; for example, current technical trend and focus point of the product in the trend. I believe the issue will be hint to concern about Obata brewery case. Therefore, I would like to continue to pursue how to improve customer acquisition.
M-business
"Knowing a change is coming is one thing; predicting its shape and form is something else entirely. M-Business succeeds at both, exploring today's wireless revolution from a business perspective as it introduces practical strategies your business can use to adapt from tethered, PC-centric models to mobile, person-centric techniques and strategies." M-Business focuses on the bottom line: how managers can begin to plan for and differentiate m-business investments. " Gradually M-business will continue to use pull strategy allowing Mobile users to customize their preferences to certain products on a website, and get updates and review, and even to place a comment or tweat. The personalize experience gives websites advantage over others.
Dr Ravi Kalakota & Marcia Robinson, m-business the race to mobility
Dr Ravi Kalakota & Marcia Robinson, m-business the race to mobility
Thursday, November 5, 2009
Customer Acquisition and Retention Top Priorities
Social media big winner in marketing mix
Marketers’ top priorities for 2010 will be customer acquisition and retention, followed by thought leadership, according to a survey by virtual events provider Unisfair.
http://www.emarketer.com/Article.aspx?R=1007284
Marketers’ top priorities for 2010 will be customer acquisition and retention, followed by thought leadership, according to a survey by virtual events provider Unisfair.
http://www.emarketer.com/Article.aspx?R=1007284
Acquisition strategy through viral ad
There are a lot of quistions of developing an acquisition strategy.
-What is best source of customer?
-Did they find us on their own initative or were they referrals?
-How can we attract customers?
-When customers first contact us, what information are they interested in? ...
One the of acquision strategy is a viral ad.
There is car dealer ad featuring one option that is more fun than a trunkful of monkeys.
-What is best source of customer?
-Did they find us on their own initative or were they referrals?
-How can we attract customers?
-When customers first contact us, what information are they interested in? ...
One the of acquision strategy is a viral ad.
There is car dealer ad featuring one option that is more fun than a trunkful of monkeys.
The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth
Hello, I posted an empirical research of marketing dealing with customers acquisition. Here is the short summary...
Both acting marketing investment and word-of-mouth method can be used by companies to acquire their customers. Customer acquisition process plays important role on the long-term profitability of the firm. This article tried to develop a statistical model capable of measuring the long-term impact of customer acquisitions through different channels on customer equity growth. The authors propose and test an empirical model that captures these long-term effects. The findings revealed that word-of-mouth customers add nearly twice as much long-term value to the firm while marketing induced customers add more short-term value.
Cell Phone Reunion
Dear friends,
I sent one interesting viral marketing video to all you.
Please watch it and give me any comment please.
Cell Phone Reunion
I think it is interesting.
I sent one interesting viral marketing video to all you.
Please watch it and give me any comment please.
Cell Phone Reunion
I think it is interesting.
Cellular Telephone Basics and Nokia Siemens Network
Ericsson's case study, in spring 2006, proves the claims of Nokia Siemens Network's (NSN) new product of 2009 which is called "High Performance Site Solution". Explained by the cell tower on steroids NSN's new product offers customers the ability to make calls or download videos while on the go. The process of the network explained by waves of the triangle blasts cellular into the air. Doubling the number of sectors on each tower NSN could give each individual tower 80% of support capability of data and voice traffic and 40% of coverage per tower which means it is possible to increase additional capacity by 74%. Doing so they could lower the operation expense and lowered the initial investment.
As the new tower works for 2G, 3G and even LTE networks with a firmware update, there is no doubt that other network vendors will copy/use NSN's solution which is worth for us customers that we will connect to a better network not a long after.
Wednesday, November 4, 2009
Personalization and Customization - good article to read
I have found out this article named "The failure of customization: or why people don't buy Jeans online". Even it is an old one but in this article, the authors provide deep knowledge on personalization and customization.
The word, customization and personalization are sometimes used interchangeably but e-commerce analysts make it distinct: with customization, the users are active but with personalization, users are passive.
David J.Reibstein pointed out some examples of companies who have done well on online customization, like Dell's computer, Orbitz.com, Amazon....They are built-to-order sites! But in the Marketing professor Fader's point of view, these built-to-order sites are not always offer true customization. The customization actually takes place only in the selection and shipping processes.
For more details of the discussion, please refer to here.
The word, customization and personalization are sometimes used interchangeably but e-commerce analysts make it distinct: with customization, the users are active but with personalization, users are passive.
David J.Reibstein pointed out some examples of companies who have done well on online customization, like Dell's computer, Orbitz.com, Amazon....They are built-to-order sites! But in the Marketing professor Fader's point of view, these built-to-order sites are not always offer true customization. The customization actually takes place only in the selection and shipping processes.
For more details of the discussion, please refer to here.
CAN`T WAIT CHRISTMAS!
Yesterday when I got up, it was snowing. Yeahhh!!!! That was the first snow of this year : )
That big and tender snow brought me a nice feeling of Chrismas atmospehere. When I was a little girl I always asked my mom to decorate Christmas tree hehe.
Anyway it is coming soon Christmas! This time I would like to introduce you all 2 viral videos of the IKEA that related it. Those are very funny and cute. I hope you will like them.
Please enjoy!
http://www.youtube.com/watch?v=D-l6-hBKyBQ&feature=related
The 10 Worst Viral Marketing Campaigns
You can't force anything to 'go viral' on the Internet, but that didn't stop these 10 companies from giving it a big, dumb try. Guess who topped the list.
http://www.cio.com/article/443412/The_10_Worst_Viral_Marketing_Campaigns
http://www.cio.com/article/443412/The_10_Worst_Viral_Marketing_Campaigns
Monday, November 2, 2009
Very successful Viral Marketing!!!!
Dear all,
If you have a free time for 12 minutes, pls, enjoy to watch this short video clip.
One of my friend links me this clips from online and this may be the great viral marketing I think.
If you have a free time for 12 minutes, pls, enjoy to watch this short video clip.
One of my friend links me this clips from online and this may be the great viral marketing I think.
Publicis Mojo,advertising agency from New Zeland,created this clips,"SIGNS", for schweppes soft drink. The product has been seen only two time at 3minutes and 17 seconds and 6 minutes and 30 seconds.However,this is very success in Youtube.
SIGN is the part of the campaign to reposition Schweppes as agrown up beverages for sophisticated urban consumers.For which Publicis Mojo developed an online film festival that tantalized the scheweppes audiences with provocation unashamedly adult themes.
"Initially rolled out in eastern Europe,where it quickly generated over 10 millions minutes of brand engagement."
Watched on you tube:3,009,522 views, More than 3millions Co-branded card
Pareto ratio was true for Mobicom corporation (the biggest telecom operator in Mongolia) and Trade and Development Bank (the biggest corporate bank in Mongolia). Both organizations found out that only 20% of their total customers generate over 80% of their total income. TD bank and Mobicom agreed to launch co-branded cards for their customers in cooperation with Visa International. This specific product, which based on bonus scheme, targeted bank's domestic or international gold, platinum debit and credit cardholders who use Mobicom's service. It was the first and most successful affiliate marketing campaign in Mongolia indeed!
As professor mentioned today, it was difficult to expand this kinds of businesses with other mobile operators since the bank has chosen the Mobicom as its main strategic partner!
As professor mentioned today, it was difficult to expand this kinds of businesses with other mobile operators since the bank has chosen the Mobicom as its main strategic partner!
Affiliate makes consumers botherd
Before I buy something, books and digital camera, on the internet; for example, amazon.com, I will make sure and look into grapevine of those items on other web page. Then, it takes long time to search for useful information but the information always is link back to amazon.com. Finally, I am supposed to see same information of the site many times. Although affiliate program makes consumers bothered, I believe the affiliate is absolutely effective and contributes to sales.
Best SEO Tools
What are the best ways to boost your position in Search Engines? What Keywords should you use on your web pages? And which tools should you use to improve the quality of backlinks?
Answer for the above questions is the following link which contains a list of the most useful SEO Tools, developing and optimizing the website,
http://www.seocompany.ca/tool/seo-tools.html
Answer for the above questions is the following link which contains a list of the most useful SEO Tools, developing and optimizing the website,
http://www.seocompany.ca/tool/seo-tools.html
viral marketing
I have never heard about the word viral marketing untill last class. Before and after the class, I search some web-site in order to understand in more detail. Then I found one interesting site which we can analyze the effect of this marketing method. Through this site, we can understand how many times was it viewed with a time series, how many blog was it posted, how many comment, what kind of people (language) accessed.
http://viralvideochart.unrulymedia.com/
http://viralvideochart.unrulymedia.com/
Affiliate Programs? Smart channels for the destination profit!
In the next class we are going to discuss the importance of Affiliate programs in Marketing.
If you (like me) have confuse ideas on this topic, have a look of these links:
Affiliate Programs appear to be more than integrative parts of online advertising and Search Engine Marketing. They seems to be smart channels to sell products to the target Market!
Sunday, November 1, 2009
What is Black Hat SEO?
Black Hat search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner. These black hat SEO techniques usually include one or more of the following characteristics:
•Breaks search engine rules and regulations
•Creates a poor user experience directly because of the black hat SEO techniques utilized on the Web site
•Unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.
•Keyword stuffing: Packing long lists of keywords and nothing else onto your site will get you penalized eventually by search engines.
•Invisible text: This is putting lists of keywords in white text on a white background in hopes of attracting more search engine spiders. Again, not a good way to attract searchers or search engine crawlers.
•Doorway Pages: A doorway page is basically a “fake” page that the user will never see. It is purely for search engine spiders, and attempts to trick them into indexing the site higher.
-Source : websearch.about.com
Read more
•Breaks search engine rules and regulations
•Creates a poor user experience directly because of the black hat SEO techniques utilized on the Web site
•Unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.
•Keyword stuffing: Packing long lists of keywords and nothing else onto your site will get you penalized eventually by search engines.
•Invisible text: This is putting lists of keywords in white text on a white background in hopes of attracting more search engine spiders. Again, not a good way to attract searchers or search engine crawlers.
•Doorway Pages: A doorway page is basically a “fake” page that the user will never see. It is purely for search engine spiders, and attempts to trick them into indexing the site higher.
-Source : websearch.about.com
Read more
How to market your business using online forums?
One of the important applications of Internet forums into business is called online forum marketing. It is an easy way to socialize, make connections and promote your business effectively both in terms of ROI and business opportunities. The start-up cost of forum marketing is very cheap or even free of charge but the opportunities to attract and influence to audience is huge. However,there is very little tolerance for abuse here.In order to prevent potential threats and take these advantages from online forums,in the article,Gregory give us 12 keys to build a sucessful forum marketing online.
Ethics risk of viral marketing
Viral marketing has been very popular in business environment nowadays. The majority of Wwebsite marketing managers have become aware of the power of the electronic word of mouth phenomenon on Internet.
But I think most of the users of facebook or this kind of websites have faced this kind of bothering of receiving unwanted invitations and junk mails. Some of ethical concerns with viral marketin is spamming, which is the inappropriate attempt to use a mailing list, or USENET or other networked communications facility as if it was a broadcast medium (which it is not) by sending the same message to a large number of people who didn’t ask for it. Thus viral marketing may risk not gettingr customers' favor even if it can reach them effectively.
But I think most of the users of facebook or this kind of websites have faced this kind of bothering of receiving unwanted invitations and junk mails. Some of ethical concerns with viral marketin is spamming, which is the inappropriate attempt to use a mailing list, or USENET or other networked communications facility as if it was a broadcast medium (which it is not) by sending the same message to a large number of people who didn’t ask for it. Thus viral marketing may risk not gettingr customers' favor even if it can reach them effectively.
Search Engine Click Fraud
If you play the World of Warcraft, you may have heard of Chinese gold farmers whose business model is based on harvesting virtual goods and currencies and sell to other players for real money. But if you use search engine marketing to promote your product or service, you may have to be mindful of the Chinese click farmers who set up a legend of ad carrying websites and recruit college students to click them. More than 1,000 people setup over 10,000 websites and logged $3 million dollars worth of clicks on 2,000 advertisers in 2 weeks over 200,000+ IPs! The full story found here:
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