E-Marketing future trend?

Akira Shimizu, professor at Keio University argues that “Sales promotion certainly increases sales, but people who respond to sales campaigns generally focus on prices in product selections and show no loyalty to the products they buy”. This would challenge companies how to appropriately focus on awareness, repeat purchases, and trial scheme.

In my opinion, from companies’ point of view, e-Marketing future trend might focus more on concrete brands or sub-brands rather than tons of information. Because it can be said that customers are being bombarded by plenty of information but there is no time, no capability to digest them within short period of time to make instance purchase decision. The number of such people is increasing due to companies’ constant sales promotion.

Perhaps, this has led companies to offer personalized service and loyalty scheme for their customers. Even though, customers again have to have dozens of bonus cards and complicated loyalty programs. The one guys initiated this idea called “One Electronic Card” concept. I would sum up that ALL FOR ONE (current e-marketing) versus ONE FOR ALLl (future e-marketing)!