There are many ways that company do to keep their customers. The one way is through brand loyalty. Big companies always find a new idea to give value to their customer, for example is video branding. Companies knew the importance of having their own video channel (such as YouTube). They can control the message they send out to the public. Of course with video hosting, there are costs involved as well as the need to provide high quality production to reinforce the brand.
The other example is online service. The Sony online service fill with interactive entertainment such as game and movie download and can be accessed through the whole range of Sony products and gadgets, such as Bravia TVs, Cyber-shot digital cameras and Reader electronic books. Sony hopes that this could help them to build brand loyalty.
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