Viral marketing has been very popular in business environment nowadays. The majority of Wwebsite marketing managers have become aware of the power of the electronic word of mouth phenomenon on Internet.
But I think most of the users of facebook or this kind of websites have faced this kind of bothering of receiving unwanted invitations and junk mails. Some of ethical concerns with viral marketin is spamming, which is the inappropriate attempt to use a mailing list, or USENET or other networked communications facility as if it was a broadcast medium (which it is not) by sending the same message to a large number of people who didn’t ask for it. Thus viral marketing may risk not gettingr customers' favor even if it can reach them effectively.
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