Mobile in Japan has established itself as arguably the fastest-growing mass media platform the world has ever seen, reaching an audience of 50 million people in 2008.
Why in Japan?
A combination of an urban lifestyle and infrastructure advantages have driven the diffusion of some of the best-looking technology in the world. Mobiles in Japan are intuitive, simple and high-quality, and they enable an amazing number of applications. They are actually used in conjuction with a number of traditional media tools, to access even more sophisticated services such as broadcasting, e-commerce and e-payments ones.
To have a deeper idea of Japanese Mobile Market, as well as of the opportunities for marketers in this country, have a look of these links:
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