Social media on Facebook

I found that a lot of our classmates talked about social media. I just want to add more concrete examples on the utilization of social media on facebook.

One example is that how Bestbuy.com use facebook to help their marketing program. Bestbuy.com found that their some of their core customers are also one of those heaviest facebook users, then they ran an advertisement only for 24 hours on facebook to see the effects. It was amazing that the fans increased from 27000 to 163000 just before the ads ended. The facebook also brought viral influence later which increased the fans from 163000 to the 900000 in the following 9 days. Finally the utilization of facebook helped to increase their brand awareness, drive a strong and solid reputaion and generate fans and leads. Similar examples can also be seen on US weekly.

This example also enlightened me that maybe we can use facebook to attract foreigners in Japan to help Obata san to increase their brand awareness and increase customer leads, because usually foreigners belonged to this group who use facebook often to interact with each other.