Short Code marketing is a marketing message sent over text message through a common short code which is an abbreviated phone number used for text (SMS) and multimedia (MMS). Today, short code is not only used for marketing vice president candidates (Joe Biden in August 2008), but also for marketing TV shows, soda, cars....
Marketers have been using this tool in a tight but creative ways from information messages to rewards programming (My Coke rewards of Coca-Cola), couponing and SMS purchasing with the examples from Ashley furniture homestores, BestBuy, Papa Johns.... For more details, please find the report from Nielsen here.
No comments:
Post a Comment