It is a fact that interactive marketing has become more and more popular. The interactive marketing will grow at a 16% compound annual growth rate in US since 2009 to 2014, and reched to $55 billion by 2014, based on the study made by Forrester in the article "US Interactive Marketing Forecast By Industry, 2009 To 2014". But not all industries will match this same pace. Brand Advertisers in industries like consumer goods show the greatest potential with 23% growth rate, while lead generation industry only 9%.
Because each industry contains immature and advanced interactive marketers, it's better to compare your company's spending in interactive marketing to companies with similar business models at your level of interactive maturity — even if they are not within your industry. Thus both companies could learn each others’ best practices for valuing leads, managing online costs, and cultivating profitable online media partnerships, without competing.
Because each industry contains immature and advanced interactive marketers, it's better to compare your company's spending in interactive marketing to companies with similar business models at your level of interactive maturity — even if they are not within your industry. Thus both companies could learn each others’ best practices for valuing leads, managing online costs, and cultivating profitable online media partnerships, without competing.
No comments:
Post a Comment