The Nikkei Weekly (November 23, 2009) stated that McDonald’s in Japan started using electronic vouchers, cell phone coupons, and game samples to draw customers and it works successfully. Now they have already had 15 million subscribers. These customers at McDonald’s restaurants can get discounts by flashing coupons they receive on their mobile phones. They can also enjoy trials of video games by hooking up their Nintendo DS handsets to a wireless communication network located in the restaurants.
On this project, McDonald’s worked with Sony as a strategic partner to use FeliCa contactless smart card technology. Isn’t it one of the best e-Marketing practice?
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