It is amazing.
I decided to buy this fountain pen. I was "Aware" of this product and decided to "Try" it.
This video is not official one. Someone bought this pen, remodel it, and posted this video on Youtube. I guess Namiki has not paid any money for this video.
Another one is this, "Hatyunemiku-Nikuman." This was sold in one of big convenience store and this is kind of bread modeled on a famous Japanese character. This video is also unofficial one. He just wanted to share what he felt for the product. "Hey! Look at This!! It's like xxxx."
The first video has been played more than 2 million, and 200 thousand for the second one. Total number of views ≠ "Awareness." However, many people should have been "Aware" of these products by seeing these videos as I was and some of them may be going to "Trial" as I am.
Why these things happens? For marketers, this seems to be one of ultimate objects because they do not need to think so much. Buyers themselves become advertisement. They want to spread the products all over the world.
But why happen..
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