Thomas Goddan, a community college student and a devoted supporter of President Obama, clicked on Mitt Romney's website in order to check for the candidate's position on abortion. After that, he visited other websites as normal; he started to see the ads asking him to donate to Romney's campaign.
He is Present Obama's supporter. However, after he opened Romney's site, Romney's ads have been following him.
This campaign is the use of sophisticated data-mining technique to customise ads for voters based on the digital trails they leave.
The benefit of these trackers will raise the risk that information about people's political beliefs will spread to many of business-to-business companies. The trackers may later use those voters' information for inappropriate purposes.
http://www.nytimes.com/2012/10/28/us/politics/tracking-clicks-online-to-try-to-sway-voters.html?pagewanted=all
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