According to my previous post, now consumer purchasing decision is affected by three groups of influencers: Key influencers (their own blogs, twitter following...); Social influencers and known peer influencers (family members, close friends...).
Seeing the leading websites, we also know the power of influencers in the customers' decision. In the Rubicon Consulting Inc.'s report, leading websites are Google (52%), Yahoo (22%), Youtube (19%), Wikipedia (18%), Facebook (17%), eBay (16%), Mapquest (14%), Amazon (13%), MySpace (12%), Craigslist (10%). There are five major types of communities: proximity; purpose; passion; practice; providence. The report will give us the general pictures of customers acting on web communities: posting; discussion; web reviews impact; impact on product categories purchasing decision....
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