Talking about "future trend", what comes to my mind is that many countries including Japan are going into an aging society.
Naturally, larger percentage of target customers of eMarketing will be senior people in the near future. My father is in late 60's and he started to use computer several years ago, and now he visits many websites everyday, posts blog, and participates in various kinds of online communities or campaigns.
I think it will be more and more important to consider Web Accessibility for future marketing. Web Accessibility Initiative (WAI) has developed the international standard for Web Accessibility.
No comments:
Post a Comment