WoM marketing segment

The fastest-growing segment of marketing is "Word-of-Mouth" (WoM), which includes of the254$ billion marketing services sector of the media industry,branded entertainment,
direct marketing, relation marketing.
WoM markeintg grew almost 5 times faster than the overall marketing services sector
and more than 6 times faster than overall media industry and GDP.

WoM marketing is an alternative marketing strategy supported by research and technology
that ecourages consumers to dialogue about products and services.