Decreasing Page views and efforts to improve contents
In April 2008, Japanese households spent at a total
of 929 millions hour on the web.It is increase 17.6%
from previous year.However,total page views fell 2.8%.
That indicated that the ways of surfing internet is
changing.More people prefer to only visit at their
favorite sites and stay longer on them.Increasing
both visitors page views amid such a trend requires
boosting the appeals of the site.In response to
that trends,both site operators and corporate
advertisers are making various efforts to Jazz up
their sites by improving contents.Most of the Markets
think it is a newtrends and they are trying to catch it.
See. The Nikkei Weekly Nov-30 2009, page
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