Sunday, November 16, 2008
Do you want this kind of personalization?
The scene from "Minority report" shows how stores might try to give you personalized information /advertisement. However, it looks so scary to me because everywhere you go you are watched! I think personalization should have some limit or there will be no privacy left on earth.
So, how much privacy are you willing to scarified for personalized services? should the eyes scan like above or DNA authentication be allowed?
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Dear Bic
this type of personalization is too much. I also scared.. just remind me to the movie Enemy of The State played by Will Smith.
According to Wikipedia, there are two categories of personalization:
1. Rule-based
2. Content-based
Web personalization models include rules-based filtering, based on "if this, then that" rules processing, and collaborative filtering, which serves relevant material to customers by combining their own personal preferences with the preferences of like-minded others. Collaborative filtering works well for books, music, video, etc. However, it does not work well for a number of categories such as apparel, jewelry, cosmetics, etc. Recently, another method, Prediction Based on Benefit is proposed for products with complex attributes such as apparel[1].
Many companies offer services for web recommendation and email recommendation that are based on personalization or anonymously collected user behaviors.
Web personalization is closely linked to the notion of Adaptive hypermedia (AH). The main difference is that the former would usually work on what is considered an Open Corpus Hypermedia, whilst the latter would traditionally work on Closed Corpus Hypermedia. However, recent research directions in the AH domain take both closed and open corpus into account. Thus, the two fields are closely inter-related.
Personalization is also being considered for use in less overtly commercial applications to improve the user experience online.
Does this information accurate enough? :) :) Another issue to think on personalization...
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