Dear friends,
As we know that customer loyalty is the practice of finding, attracting and retaining the customers who regularly purchase. Customer loyalty is not customer satisfaction. Software, card programs and loyalty schemes are the tools of customer loyalty but they are not the essence. Now here the question arises that can customer loyalty be bought? No, it can’t be bought. To build loyalty, you must earn it.
There are many ways to earn customers loyalty for the business. To find the 8 simplest ways please go through the following sites.
Regards,
Yasha
1 comment:
Yasha I think there is a subtle difference between customer loyaltly and their satisfaction. Although I must say there is also a fundamental difference to it as you have put it so nicely in your blog.
Honestly, I see little difference between them because when customer are satisfied (a fullfillment of services derived) they naturally become loyal.This is the case for people using a new service.Once a service or goods has proved itself to keep a good track record in the market and consistenly showed that it is striving to become better then there is a high probable that they have entered the customers loyalty perception. To retain loyalty, is another different issue.It is a very complex program for the marketers and they need to come up with many marketing ploys.
In our everyday life we see some people remain loyal to pricing. Price is the God. The best price wins the share of the wallet.These are folks loyal to any vendor/retailer/brand, you name it. We could also see people buying their groceries at the supermarket, and the supermarket entices them by giving them Point card or membership card with special discount offers on some goods.However, most people will generally go to the same old supermarket (even without their point card) because of familarity, breadth and depth of products on their shelf, and price.Simply put loyalty comes when any services have satisfied customer's expectations. And in order to retain them for more profit there must be some sort of retainment program so that they can make repeat buys.In this internet era with so many choices, finding a loyalist is very hard, particularly those people who continue to buy the same goods and products without switching. These people might be in the upper class bracket.Considering the dire economic conditions right now,we need to ask one fundamental question should companies first focus on satisfying and fullfillment or take a loyalty roadmap approach? Where do they stand?
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