Personalization, customization, and customer loyalty in mobile platform
Watch and enjoy some coolest video, how mobile personalization, customization affecting our day to day life and making us loyal to mobile. No doubt mobile is now the integral part of our life. Off course its blessing for us because it is already proved that “connectivity is productivity”.
http://www.youtube.com/watch?v=I-21iRn1H_4
http://www.youtube.com/watch?v=TNkptXKmNEQ&feature=related
http://www.youtube.com/watch?v=rg_Y7Yc6ci4
http://www.youtube.com/watch?v=W6D_BezHHTw
3 comments:
hi Kabir,
thanks for interesting video. People become more strong attachment by personalization and customization. Now, i still cannot clarify them. Some mobile phone provide not only function customization but also one for appearance. Teenager relatively prefer this. In this way, people create their "own" mobile phone.
thanks,
tom
Hey Kabir,
They are real cool. They are good examples of personalization and customization. Customer can create whatever they want according to their personal interest and desire on mobile. Moreover, customers can choose the price plan based on their usage and frequency of contact while they buy new mobiles. It is a way of customization. Let me show you some examples of price plan in SoftBank mobiles: white plan, gold plan, orange plan and blue plan.
Here is the website for you to check in detail.
http://mb.softbank.jp/mb/en/price_plan/
Regards,
Lei
Yeah both of you right with your own perspective.
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