Marketing can be considered as the bridge to gap between customers and the manufacturers. We are now more and more customer -consensus and marketing campaign always put customers in the central part. Personalization or personalization (see spelling differences) is tailoring a consumer product, electronic or written medium to a user based on personal details or characteristics they provide. It is the simple ways to get - and not simply sustain the attention of potential buyers - but also make them want to chat about it. They understand about the product, buy it, and satisfy with it. That is what we are the marketer aiming at.
Let 's imagine when you go shopping the skin care, your information detailed might be: dry and dark skin so what type of skin care should you buy to fit you well? Yes you have to travel a long way to Jassco and ask for he help by speaking English to a Japanese sales women who could not speak English. You feel bored and tired.
In reverse, one famous company using peronalisation, they know about your skin type and they know what you need for winter with the dry skin, they will email you to offer the lastest products in help. You the customer only have to make a click and the quality products as you expect will be delivered to your door on the next day. Finally, you waste no time and effort to have the product you need. Yes, personalisation is great!!!
And personalisation is the nearest and the most effective way to bridge the customers and the suppliers. So for my own point of view the future of marketing will be viral marketing and especially personalisation.
Thuy UOng
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