But far from it, today I ve read a very interesting article written by Sagea Lewis an marketing expert to tell us one part of the reason why John Mc Cain failed because of his internet marketing campaign and we can understand some from it.
The article showed that Barack Obama won over John McCain when it came to links. Yahoo Site Explorer shows nearly 2 million links to www.barackobama.com, but just over 900,000 links to www.johnmccain.com.
Does Internet play an importance role in Barach Obama victory? the answer is Yes
From the first time Obama's Web site was built for interaction and community, Obama was leading the social media revolution by having a larger Internet presence and a more energized base. One of the most visionary, forward-thinking actions of Obama's campaign was hiring Chris Hughes, the co-founder of Facebook, to act as coordinator of online organizing within the Obama presidential campaign on My.BarackObama.com, the campaign's online social networking Web site.
Ultimately, they built a link strategy right into the core of their online strategy. Granted, they wouldn't have classified it as a link building campaign -- it was a social networking campaign. However, links are a direct product of a successful Web site.
They didn't say, "Now that we have a Web site, why don't we give people a place to participate?" Instead, they said, "How can we make a Web site that continually energizes our supporters and becomes a major resource online?"
What this means to you?
Does your business or organization revolve around an issue people feel strongly about? GM's Fastlane blog has 140,112 links pointing to it. GM and the entire American auto industry is extremely interesting right now.
If your business is remarkably unremarkable, consider featuring an important aspect of your life- a charity, a social group, or a hobby.
Don't start a link campaign after your Web site is completed. It should be built into the very design and fabric of the Web site.
The next time you redesign your website, ask your designer at one of the first meetings about a strategy for attracting people to link to your site. You'll have a significantly easier time building links this way rather than asking how you'll get links to your site after it's completed.
And in the end it's life or death. One campaign wins and one campaign loses. We can all learn a great deal by studying presidential politics.
Thuy Uong
2 comments:
I do agree that Internet play one of important roles in Barack Obama's victory. When I read about your article, customer acquisition strategies which we were taught in the eMarketing class came into my mind. According to the class lecture, there are five main customer acquisition tools to attract large number of customers, so I have been thinking which customer acquisition tool is the best one that made Barack Obama won the victory.
According to the article, Barack Obama won over John McCain when it came to links. And it said again that Yahoo Site Explorer shows nearly 2 million links to www.barackobama.com, but just over 900,000 links to ww.johnmccain.com." If so, what I'm confusing is Barack Obama won the victory because of the right linking strategies to Yahoo affiliate program or because his marketing campaign used more money to acquire more supporters from Yahoo affiliate program. If it is because of their linking strategies, what kind of strategies do you think make Yahoo let the customers go to Obama's website. For example, appropriate word choice.
Interesting post Thuy and TQ for posting it. Personally, I have never followed any elections as much as this one, since the beginning, for 2 reasons.
1, The HYPE that this election had was simply impossible to resist. For those of you who are beginning to love numbers you can find the numerical reasons here... (http://www.telegraph.co.uk/news/newstopics/uselection2008/3376741/US-Election-most-expensive-in-history-as-candidates-raise-more-than-1bn.html)
2, The possibility of history being made (I was sure democrats would win, the question was will it be Obama or Hillary )
I think it was the Value proposition that Obama-fans and Obama-cans saw in his campaign which was hope for CHANGE from status-quo.
From a marketing perspective, He scored an A for online marketing. If you have ever wondered what a perfect online marketing campaign looks like, just look at the Barack Obama campaign. Their online marketing team had implemented every online marketing strategy available, including social networking, search engine optimisation, pay per click advertising,blogging, email marketing, mobile marketing and a number of other strategies. Not only that, but their implementation is flawless. The link below is a good emarketing 1page case writeup on Obama - Mobile marketing with numbers ;-)
(http://www.mediapost.com/publications/?fa=Articles.san&s=93946&Nid=48955&p=368626)
Yes We Can ! Yes We Did !
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