Date: Nov 27th, 2008
As the Internet becomes more pervasive and e-business extends further across industry models and customer access channels, it is expected that the use of database- driven Internet marketing will increase and will become increasingly sophisticated.
As integrated Internet/database marketing strategies become more commercially utilized, increased emphasis on innovative differentiation and “value-for-money” across the identified strategies is expected to emerge. The future success in e-marketing comes when online promotions and catalogues are delivered fully personalized to meet the needs of each individual customer.
As integrated Internet/database marketing strategies become more commercially utilized, increased emphasis on innovative differentiation and “value-for-money” across the identified strategies is expected to emerge. The future success in e-marketing comes when online promotions and catalogues are delivered fully personalized to meet the needs of each individual customer.
For more detail please go through the following link.
I personally believe that the time will come one day when the all the marketing and businesses will be done through mobile internet.
Regards,
Yasha
2 comments:
yasha, we found the same article, but u are fast~i strongly agree that "two powerful ones – the Internet and databases built on a platform of comprehensive data integration – is the key to executing effective one-to-one marketing."
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