Tuesday, October 30, 2012

ADs on UNIQLO T-Shirts

In Q4 in Air France case, we needed to find partners to acquire target customer.
This question was little bit hard for me..

Anyway, this time, I would like to introduce one of big success of corporate collaboration, which is UNIQLO. UNIQLO has been collaborating with more than 620 companies and offering T-shirts with the companies logo, design and mascot. Industries of the companies are really diversified. For example, Beer, Sweets, Automobile, Historical Japanese Sake, Cosmetics, Consumer Electronics companies have collaborated with UNIQLO. Now, UNIQLO is offering the T-shirts to 12 countries and over 200 foreign branches.

The main purpose of the companies which is collaborating with UNIQLO is Advertising.

Now, UNIQLO is mainly focusing on Asian market. Therefore, for companies which are also focusing on Asian market, the collaboration with UNIQLO is really good opportunity to promote their Brand Name there in terms of cost (and efficiency maybe).

I hope our team could propose this kind of good opportunities to Air France.

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