It was first opened in Korea in 2011 under management of Tesco Home Plus. In subway station in Seoul, South Korea, there are displays at the station which showed more than 500 products sell in Tesco. Customers can order the product according to label virtual goods and scan a barcode or QR code through Tesco Home Plus Applications. Then the products will be delivered to their home.
In my opinion, this store will be very successful in the future because it is very convenient. As People do not have to spend their time to go to the grocery shop; in contrary, they can easily get the products they want by order them online. For example, in Korea, they set the Visual Grocery Store in the subway. As subway is one of the main transportations for many countries, it will reach many customers. In addition, the number of people who use smartphone is increasing as well. This will attract a lot of customers.
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