Thai anti-smoking Commercial influenced on the smoking people

As a Thai nationality myself, I am really impressed with this viral marketing campaign. This is the smoking campaign that uses the little kids to trick the smokers to quit smoking. According to the video, the adults have been denied to give a light to the children and they also said to the children how bad is the smoking can be caused. Then at the final of the video, all the children handed in the smoker a paper which is written “Before taking care of others, please take care at yourself first”. Showing the result of this commercial has helped the increasing of the Thailand’s quit smoking people as high as 40%.