It is known that the use of technology, esp. Internet is a
major evolution in marketing, because it changes the way people do business.
From my perspective, I try to describe eMarketing in 4 P’s
classification
1.
Product
Nowadays, people search products through Internet.
They can easily get the picture and detail information with search engine like
Google and Yahoo. They can also compare products from competitors and see
product reviews
2.
Price
Price is mainly how the product is valued and
is derived from cost and profit. I think everyone will always compare the price
and trying to get the best deal.
3.
Place
Because it is on the Internet, we can
access from anywhere, anytime at anyplace. We just need to subscribe for
hosting fee.
4.
Promotion
We can use SEO, PPC and Banner
Advertisement at promoting our products. Sometimes eMarketing is referred to
email Marketing because of the common use of email in promoting some products
At last, I concludes that that eMarketing is the way people
promoting products with clear specification and useful information in internet
by utilizing technologies like search engine to provide the best deals for
customers at anytime and can be accessed from anywhere. Please give comments if
any of you have different ideas. Thank you.
http://www.blueglass.com/blog/product-price-place-promotion/
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