Thursday, October 18, 2012
Lady Kaga Viral Campaign
This video by the Kaga Onsen area playing on the name of Lady Gaga has gone viral and brought a great deal of attention to the Kaga Onsen area.
They spent only 900,000yen to make this video campaign, and have more than 60,000 online views.
Can any of you find more detailed information on the effects of this campaign?
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1 comment:
In my opinion these girls of Kaga Onsen trying to share the whole richness and diversity of the whole beauty of their area. At the same time their uniqueness imitates the artistic features of Lady Gaga. Association of Name and Unique features make this ad popular.
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