We were known the "Pets.com" in last week. There is the puppet dog in its CM. Professor said that the puppet dog is very famous in United State.
In fact, there is famous dog in Japan too. It is the white dog which appears in Softbank mobile's CM.
In this CM, the short story of a fictitious family called "Shirato family" is very popular.
In a strange setup, its father is a dog. Now, most citizen in Japan knows its family and father dog.
Softbank has increased the number of contractors 60% or more from 2007 to 2012.
I think that it can be said that the good image of a company also influences corporate earnings greatly.
http://youtu.be/nnz97Vau7iQ
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