Week 2 : Digital River

As of last Tuesday we had a guest speaker, Mr. Brant Mori from Digital River to give his presentation. This is actually my first time to hear the name of this company and what they do. I was very surprised to know that all of those website that are very successful in terms of selling those digital brand name products online are from Digital River team who created for those big companies such as EA, Sony, Logitech, and many more that deal with digital products. I thought that those website were created by those companies themselves. One of the main factor that make Digital River success would have to be about money payment and transactions where they have a lot of big clients all over the world which make it very easy for customer to purchase goods they need. In my opinion from what I look at the website that were created by Digital River I would have to say that the way they organize the layout of the website is very easy to use and the functions are not complicated. They also provide enough information toward customer. For example, the EA webpage they put up the current top game background which catch customer attention and want to know more about that specific game. Once we press on the picture of that game it will directly link us to the information about the game and on how to buy and deliver. This is where Digital River clients such as paypal, visa, master credit cards come into play and get benefit from both side. I really enjoyed on Mr. Mori presentation about this company and its future. I yet have no idea on who could eventually complete and success like Digital River, they might be out there but not as successful.